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Archive for August, 2007

Retail Marketing: Back-to-School at Skechers

Posted in Brand Ambassadors, Flyer distribution, Wearable Media, tagged , , , , , , , , , , on August 15, 2007 | Leave a Comment »

Locations: Seattle, Dallas, Reno and Honolulu
To drive back-to-school shoppers into key Skecher’s retail stores, Attack! Marketing and Promotions sent energetic brand ambassadors into high traffic shopping centers. Ambassadors were outfitted with Pixmen technology, a wearable media that displayed an LCD screen playing Skechers commercials. Over 6,000 coupons were distributed and received a [...]

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Street Sampling: Nestle Waters

Posted in Coupon Distribution, Sampling Programs, tagged , , , , , , , , on August 1, 2007 | Leave a Comment »

Locations: Los Angeles, San Francisco, San Diego, Las Vegas, Phoenix
Nestle Waters had 30,000 cases of their new Pure Life Water, but no clear strategy for distribution. Attack! Marketing and Promotions devised a street-level sampling program to distribute the product to the awaiting consumer public. In total, 720,000 bottles were distributed alongside 250,000 coupons!
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Publicity Stunt: VISA; Bastille Day!

Posted in Brand Ambassadors, Emcees, Flyer distribution, Premium Distribution, Publicity stunts, Spokesmodels, tagged , , , , , , , on July 31, 2007 | Leave a Comment »

Location: San Francisco
In order to drive traffic to VISA’s new sport-oriented travel website, www.fanwithaplan.com, Attack! Marketing and Promotions created an authentic rugby experience in downtown S.F.. A branded rugby field, rugby players and costumed brand ambassadors drew passing consumers in with rugby themed competitions and prize giveaways. Over 10,000 flyers were distributed, and [...]

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