Locations: New York, Los Angeles, San Francisco, Chicago and Miami
Attack! Marketing and Promotions stage the ambient introduction of MINI Cooper’s newest family member, the ‘Clubman,’ with a nontraditional project that generated relevant buzz and excitement surrounding the vehicle. In each city professional drivers drove three different MINI models in formation through high-impact [...]
Archive for February, 2008
Publicity Stunt: ZIG. ZAG. ZUG.
Posted in Brand Ambassadors, Flyer distribution, Premium Distribution, Professional Drivers, Publicity stunts, Street level initiatives, tagged buzz generation, Buzz Marketing, Chicago, Clubman, Los Angeles, Miami, Mini Cooper, New York, Premium Distribution, Professional Drivers, San Francisco on February 25, 2008 | Leave a Comment »
Online Marketing: BBC DanceWars takes it to the ‘Net
Posted in Influencer Campaigns, Online Street Teams, Uncategorized, tagged BBC, Dance War, online buzz generation, online buzz marketing, online influencers, online marketing on February 2, 2008 | Leave a Comment »
The British Broadcasting Corporation (BBC) selected Attack! Marketing and Promotions to build a non-traditional online campaign for their new primetime ABC show, Dance War: Bruno versus Carrie Ann. Attack! helped increase exposure and excitement surrounding the show by infiltrating key social networking sites, blogs, message boards and consumer boards. Concentrated efforts were made [...]
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