Location: New York City
Attack Marketing teamed up with Conde Nast Bridal Media, Maybelline and Vespa for a wedding-themed publicity stunt in Manhattan. A costumed bride and groom cruised the streets of Manhattan on a spankin’ new Vespa scooter, giving out nearly 3,000 samples of Maybelline lipstick and 3,000 promotional postcards. The bride and groom, [...]
Archive for May, 2008
Guerilla Marketing: Vespa- Maybelline Wedding in NYC!
Posted in Flyer distribution, Guerrilla Marketing, Publicity stunts, Sidewalk Advertising, Street level initiatives, tagged Conde Nast Bridal Media, Costumed Characters, Maybelline, models, New York, publicity stunt, sampling, Vespa on May 30, 2008 | Leave a Comment »
Wet-Sampling: MRI Sampling at GNC Stores Nationwide
Posted in Brand Ambassadors, Coupon Distribution, In-Store Demos, Market managers, Sampling Programs, Spokesmodels, Wet-Sampling, tagged BlackPowder, Brand Ambassadors, General Nutritional Concepts, GNC, Medical Research Institute, MRI, nationwide staffing, sampling on May 11, 2008 | Leave a Comment »
Locations: Over 50 stores across America
MRI, a leader in workout supplements, wanted to introduce their new products, Pro Nos/Anabolic Switch and BlackPowder, to GNC customers nationwide in a way that would create product awareness and boost sales. Attackconducted a nationwide search for qualified staff and selected professional, athletic and experienced men and women as [...]
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