Location: San Francisco, California (Outside Lands Music and Arts Festival, The Castro District, Union Square and Fisherman’s Wharf)
Windows Vista and Dell Computers partnered with Product (RED) to bring a socially conscious new laptop to the market. To educate consumers on the product and program (which donates a portion of their [...]
Archive for August, 2008
Corporate Advertising: Product (RED) and Windows Vista in S.F.
Posted in Brand Ambassadors, Corporate Advertising, Flyer distribution, Projections, Street level initiatives, Video Billboard Projections, tagged Brand Ambassadors, Dell, flyering, Product Red, San Francisco, Windows Vista on August 27, 2008 | Leave a Comment »
Event Marketing: Evian Brand Ambassadors
Posted in Brand Ambassadors, Event Marketing, Sports Events, tagged booth activation, Brand Ambassadors, Evian Water, tennis tournaments on August 15, 2008 | Leave a Comment »
Locations: Stanford, Carson and Los Angeles
Evian Water teamed up with Attack! Marketing and Promotions to maximize their brand presence at major tennis tournaments across the state of California. At these week-long events Attack! brand ambassadors manned the official Evian booths and drew in tournament attendees with their professional and friendly attitudes. The [...]
Publicity Stunt: “A Gunfighter’s Pledge”
Posted in Brand Ambassadors, Costumed Characters, Premium Distribution, Publicity stunts, Street level initiatives, tagged Brand Ambassadors, Cowboys, Gunfighter's Pledge, Hallmark Channel, publicity stunt on August 12, 2008 | Leave a Comment »
Locations: Los Angeles, Atlanta, Chicago, New York, Boston
To increase awareness of the Hallmark Channel’s Western themed television show, “A Gunfighter’s Pledge”, Attack! Marketing and Promotions sent brand ambassadors out to interact with the public and increase excitement surrounding the show. Dressed in authentic cowboy attire, fifty lively young men infiltrated high [...]
Seattle Times’ Summer Street Teams
Posted in Brand Ambassadors, Coupon Distribution, Flyer distribution, Street level initiatives, tagged Brand Ambassadors, nwsource.com, Seattle, Seattle Times, Street teams on August 11, 2008 | Leave a Comment »
To increase local awareness and get North Westerners excited about the launch of the Seattle Times’ community website, nwsource.com, Attack! Marketing and Promotions sent brand ambassadors out to strategic locations in Seattle over summer 2008. The staff visited local markets, busy commercial areas, and summer fairs dressed in bright orange, branded t-shirts and [...]
Publicity Stunt and Guerilla Marketing: Fox Sports; LT wants your vote!
Posted in Flyer distribution, Guerrilla Marketing, Publicity stunts, Uncategorized, tagged Fox Sports, LaDaninian Tomlinson, publicity stunt, San Diego Chargers on August 4, 2008 | Leave a Comment »
Location: New York City
Attack! Marketing and Promotions sent a group of fun and professional football fans to Fox Sports headquarters to serve as the official campaigners for LaDaninian Tomlinson, star rusher for the San Diego Chargers. As LT spoke with press, Attack! Marketing staff helped campaign for LT to become the #1 [...]
Event Marketing for Kids: PBS’ The Zula Patrol at Children’s Day
Posted in Costumed Characters, Event Marketing, Youth Marketing, tagged Children's Day, New York, PBS, The Zula Patrol on August 1, 2008 | Leave a Comment »
Location: South Street Seaport, Manhattan, New York City
Children’s Day 2008, the 15th annual national celebration of children, was a fun and memorable experience thanks in part to the cuddly, friendly, costumed characters from PBS‘ animated television series, The Zula Patrol. Two Attack! Marketing and Promotions staff dressed as lovable members of the Zula [...]
Event Marketing: Semi-Pro DVD Release
Posted in Event Marketing, Premium Distribution, tagged lakers, Los Angeles, Premium Distribution, semi pro, staples center, Street teams, will ferrell on August 1, 2008 | Leave a Comment »
To promote the DVD release of blockbuster hit Semi-Pro , starring Will Ferrell, Attack! Marketing and Promotions staff interacted with basketball fans leaving the Lakers v. Celtics playoff game at the Los Angeles Staples Center. Staff dressed in Semi-Pro themed outfits distributed over 3,000 mini basketballs to the receptive and enthusiastic crowd.
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