Guerrilla Campaign: Medical Research Institute

Locations: Los Angeles, Boston and Austin
To introduce the Medical Research Institute’s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! Marketing and Promotions conceptualized and executed a multi-market product introduction and promotion.  Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events.   An Attack! produced [...]

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Event Sampling: Coffee-mate

Locations: New Orleans, Atlanta, Washington D.C. and Chicago
To build brand brand awareness for Nestlé Coffee-mate creamers, Attack! Marketing & Promotions sent talented and energetic staff into four U.S. cities.  At high traffic events in each market, the Attack teams set up cafe style super-booths where visitors were treated to pastries, coffee, promotional materials (including Nestle [...]

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Publicity Stunt: More Magazine “Hold It”!

Location:  Chicago, IL
Attack! Marketing and Promotions staged a group “Hold It!” in busy downtown Chicago to celebrate More Magazine’s October issue, which featured cover lady Michelle Obama.  100 Attack actors holding copies of the magazine “froze” in various nonchalant positions for five minutes as passersby expressed interest and intrigue as they were forced to weave [...]

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Beverage Sampling: POM Wonderful at Fleet Week

Attack! Marketing and the delicious beverage company POM Wonderful activated a two day sampling program during Blue Angels’ Fleet Week in San Francisco.   On the event weekend, stellar Attack brand ambassadors poured samples and passed out bottles of POM Wonderful as SF natives and visitors gathered to watch the show.  Nearly 7,000 samples and 3,000 [...]

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Guerrilla Marketing and Premium Sampling: Attack and Popchips at Nike’s Human Race

Location: Los Angeles, CA
The thousands that gathered at Nike’s Human Race this year were treated to a visit by the increasingly renowned popchips street team. Attack! Marketing gathered L.A.’s best and brightest to represent popchips at the world famous race. Racers were treated to a pre-race show that featured some of the [...]

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Event Marketing: Safeway’s ‘Eating Right’ Steals the Spotlight

Location: San Jose, CA
At this year’s San Jose Rock ‘n’ Roll Marathon, Attack! Marketing & Promotions teamed up with Safeway’s health conscious Eating Right brand to increase awareness of the chain’s “Spot Your Needs” dietary program. Attack staff educated consumers on the brand and offered personalized keepsakes for expo attendees by marrying digital photography [...]

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Event Marketing and Premium Sampling: Kellogg’s at Speaking of Women’s Health Convention

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Locations: Salt Lake City, UT and Indianapolis, IN
At this year’s Speaking of Women’s Health conferences, Kellogg’s and Attack! Marketing worked together to host the event’s most popular booth. Friendly and outgoing Attack staff shared Kellogg’s Healthy Beginning breakfast and snack foods with excited conference attendees and provided complimentary Kellogg’s mugs and calendars. [...]

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