Locations: Los Angeles, Boston and Austin
To introduce the Medical Research Institute’s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! Marketing and Promotions conceptualized and executed a multi-market product introduction and promotion. Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events. An Attack! produced promotional video was displayed at all gyms, offering those interested in-depth product info. Whether it be passing out samples in the weight room at 24 Hour Fitness or at a high-traffic GNC store, staff delivered product information and coupons to the the target demographic, boosting sales, product awareness, and brand loyalty.
