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Archive for November, 2008

Mobile Service Marketing: T-Mobile Carolinas

Posted in Brand Ambassadors, Event Marketing, Flyer distribution, Guerrilla Marketing, Market managers, Postering, Premium Distribution, Tours, tagged , , , , , , on November 9, 2008 | Leave a Comment »

Locations:  Columbia, SC; Charlotte, NC; Raleigh-Durham, NC; Greensboro, NC; Greenville, SC; Myrtle Beach, SC
To celebrate the arrival of T-Mobile service in the Carolinas, T-Mobile closed down streets in two key Carolina cities to host free, open-aired concerts for Carolina residents.  Attack! promotional staff blanketed the selected cities with table-tents, posters and flyers prior to the [...]

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Bridal Marketing: Modern Bride

Posted in Brand Ambassadors, Flyer distribution, Guerrilla Marketing, Sidewalk Advertising, tagged , , , on November 6, 2008 | Leave a Comment »

Location:  Chicago, IL
Over a weekend in November, Modern Bride treated the women of Chicago to 3,000 hot pink carnations.  Attack! Marketing brand ambassadors used the flowers  to promote an upcoming “Girls Night Out” event by tagging each flower with event information.  The Attack! teams painted the town pink by targeting women  at bridal boutiques, departments [...]

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Event Marketing: Cholula at the Ski and Snowboard Fest

Posted in Brand Ambassadors, Event Marketing, Premium Distribution, Sampling Programs, Wet-Sampling, tagged , , , , on November 6, 2008 | Leave a Comment »

Location: San Francisco, CA
At this year’s Ski and Snowboard Festival,  Attack brand ambassadors were on-site to get Cholula hot sauce in the mouths of festival attendees.  Snowboarders and bunnies alike were encouraged to taste “The Flavorful Fire”.   A pallet’s worth of individual Cholula bottles, plus 100 pounds of corn chips and over 500 cookbooks [...]

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