Stenciling, Postering and Guerrilla Projects: Green Day Album Release

Location: New York City, NY
To celebrate the release of Green Day’s latest album, 21st Century Breakdown, Attack! executed a three part guerrilla program incorporating stenciling, postering and projections. Execution focused on areas surrounding Green Day’s various press stops. Attack! street teams stenciled over twenty large, biodegradable stencils and placed and distributed 3,000 posters. [...]

Read Full Post »

Beverage Sampling: POM Iced Teas and Coffee

Location: San Francisco, CA
Attack! sent POMbassadors to the start and finish lines at San Francisco’s craziest marathon, Bay to Breakers. Costumed brand ambassadors sampled POM’s new iced teas and coffee to runners, walkers and spectators at the race’s start. Near the finish line, friendly and knowledgebale staff offered samples at the official [...]

Read Full Post »

POM and Attack! at Bay to Breakers

Location: San Francisco, CA
Attack! brand ambassadors will be on-site Sunday, May 17th, at this year’s annual Bay to Breakers event offering free samples of POM Pomegranate juice to thirsty participants. If past years are any indication, most of the San Francisco Bay Area will be there, so be sure to set yourself up as [...]

Read Full Post »

Focus Groups: Kraft Foods

Location: Los Angeles, CA
Attack! Marketing sent ten Spanish speaking women to engage a target audience of Latinas at AT&T’s Fiesta Broadway celebration.  The bilingual brand ambassadors collected names and email addresses of women, specifically mothers, interested in participating in an online focus group for Kraft Foods.  Brand ambassadors shared specifics on the focus groups and [...]

Read Full Post »