Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA
Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons. Street team efforts [...]
Entries Tagged as ‘Buzz Marketing’
November 3, 2009
Buzz Marketing: Jamba Juice
September 3, 2009
Video Game Buzz Marketing: Unbound Saga at Comic-Con
Location: San Diego, CA
To promote the fall release of Unbound Saga, a new video game for Sony’s PSP, Attack! brand ambassadors visited Comic-Con in San Diego’s Gaslamp District. Attack! stealthily placed stickers and branded urinal cakes at dozens of locations surrounding the convention center. The street teams also gave the stickers to intrigued Comic-Con’ers and [...]
August 18, 2009
Flyer Distribution: Commuter Nation
Locations: New York, NY; Washington, D.C.
Attack! sent street teams to NYC and Washington D.C. to get the word out on Commuter Nation’s program to promote savings, tax relief, environmental benefits and personal wellness. The brand ambassadors visited bustling subway stations during peak traffic times to explain how commuters could benefit from signing up for the [...]
July 30, 2009
Mock Protest: Horizon Media’s “Yes on 23″
Location: Henderson, NV
Attack! teamed with Horizon Media to stage a mock rally in front of the zappos.com headquarters just outside of Las Vegas. Promotional talent, armed with wooden pickets and wearing bright shirts emblazoned with “yeson23.net” messaging formed an energetic, lively crowd. Protestors were instructed keep their lips sealed on the nature of the cause, [...]
June 18, 2009
Costumed Characters: XBox Squeeballs Promotion
Location: Los Angeles, CA
To promote the release of the Squeeballs video game and new action-activated sensors for XBox, Attack! took to the streets at the LA Convention Center. Brand ambassadors dressed up in life-size Squeeball costumes, handed out promotional flyers, and invited consumers to line up for a chance to swing a tennis racket at [...]
April 3, 2009
Spring Break Marketing: AVP Pro Beach Volleyball
Location: Panama City, FL
Attack! Marketing spokesmodels invaded Spring Break hot-spot Panama City to get beach-goers excited about the Association of Volleyball Professionals’ (AVP) first event of the 2009 season (co-sponsored by Crocs). The energetic spokesmodels, sporting AVP bikinis and beach threads, engaged with Spring Breakers for three days leading up to the event, passing out [...]
March 27, 2009
Guerrilla Projections: New York Red Bulls
Location: New York City
For five nights, Attack! Marketing ’s professional guerrilla projectionists visited high traffic locations to project a looping video of Red Bull’s soccer team, the New York Red Bulls. The projections ran for four hours each night, informing thousands of the upcoming Major League Soccer season-opener and gaining countless brand impressions for both [...]
March 26, 2009
Newspaper Distribution: amNewYork @ Fashion Week
Location: New York City
Attack! Marketing was out in full-force at one of the Big Apple’s most anticipated Spring events, Fashion Week. Attack! brand ambassadors mingled with attendees at Bryant Park for four days, distributing 4,000 copies of amNewYork, the city’s premiere culture newspaper.
February 24, 2009
Street Teams: ULTA Miami
Location: South Beach, Miami
To celebrate the grand opening of ULTA’s Miami location, Attack! Marketing sent brand ambassadors and models into South Beach hotspots to get shoppers excited about the beauty superstore. The Attack! team spent a week passing out beauty product samples and flyers advertising the store. 13,200 catalogs, 5,000 frangrance samples, 2,500 coupons and [...]
February 11, 2009
Buzz Marketing: NBA Live 2009
Locations: Sacramento, San Francisco, Indianapolis, Minneapolis, Philadelphia, Washington DC, Chicago, Phoenix, Boston, Culver City, New York
To create buzz for the 2009 NBA Live Challenge Events, Attack! Marketing & Promotions‘ brand ambassadors took it to the streets and passed out flyers in 11 different cities. Brand ambassadors also posted posters on college campuses, in malls and [...]
January 28, 2009
Costumed Sample Distribution: Lush’s Lushman Shaves the World!
Locations: Atlanta, GA; Chicago, IL; Brandon, FL; Baton Rouge, LA; Los Angeles, CA; New York City, NY
Attack! Marketing & Promotions saved the day once again by sending Lushman, the brand’s resident superhero, to Lush’s natural cosmetics stores nationwide. Lushman used his muscles and moves to create buzz about the company’s newest shaving cream. In [...]
January 9, 2009
Holiday Sampling: Safeway’s O Organics
Location: San Francisco, CA
Attack! Marketing & Promotions was out this holiday season in full force to remind hungry shoppers and sweet-tooth aficionados of healthy snack alternatives. Knowledgeable and energetic staff set up shop at the Embarcadero Ice Rink, sampling O Organics products for two consecutive weekends. Attack teams raised awareness and built interest and excitement [...]
January 9, 2009
Buzz Marketing: Dude, where’s my Bailout Wine?
Location: San Francisco, CA
Crushpad, a winery in Napa that enables people to make their own luxury-class wines, recently launched their 2007 Cabernet, Bailout Wine. The bottle is priced at $39, but for every 100 point drop in the DOW from the date of purchase to the bottling date in August, Crushpad promises to send customers [...]
