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Archive for the ‘College Marketing’ Category

Spring Break Marketing: AVP Pro Beach Volleyball

Posted in Buzz Marketing, College Marketing, Event Marketing, Flyer distribution, Spokesmodels, Sports Events, tagged , , , , , on April 3, 2009 | Leave a Comment »

Location:  Panama City, FL
Attack! Marketing spokesmodels invaded Spring Break hot-spot Panama City to get beach-goers excited about the Association of Volleyball Professionals’ (AVP)  first event of the 2009 season (co-sponsored by Crocs).   The energetic spokesmodels, sporting AVP bikinis and beach threads, engaged with Spring Breakers for three days leading up to the event, passing out [...]

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Event Sampling: Popchips Tailgate

Posted in Brand Ambassadors, College Marketing, Premium Distribution, Sampling Programs, Sports Events, Street teams, Youth Marketing, tagged , , , , , , , , , , , , , , , , , , on January 9, 2009 | Leave a Comment »

Locations: Berkeley, CA; Pasadena, CA; Pullman, WA; Corvallis, OR
To build brand brand awareness for Popchips, Attack! Marketing & Promotions sent talented and energetic Brand Ambassadors to College Football tailgates in four different U.S. cities.  At each big game event, Attack teams distributed 6,800  sample bags of Popchips to hungry football fans, including students, parents, and [...]

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Cause Marketing: Nic O’tine Awareness

Posted in Brand Ambassadors, College Marketing, Costumed Characters, Flyer distribution, Guerrilla Marketing, Postering, Premium Distribution, Publicity stunts, Sidewalk Advertising, Sports Events, Staffing, Stenciling, Street level initiatives, Street teams, Tours, Wild postings, Youth Marketing, tagged , , , , , , , , , , , , , , on December 11, 2008 | 1 Comment »

Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]

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Wet-Sampling: Ready to get CRUNK!!!

Posted in Branded Vehicles, College Marketing, In-Store Demos, Sampling Programs, Spokesmodels, Street level initiatives, Street teams, Wearable Media, Wet-Sampling, Youth Marketing, tagged , , , , , on April 1, 2008 | Leave a Comment »

Location: Los Angeles, Riverside and Irvine, California
Attack! Marketing and Promotions conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, [...]

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College Marketing: DarkWatch: Campus Infiltration

Posted in College Marketing, Emcees, Flyer distribution, Premium Distribution, Sidewalk Advertising, Spokesmodels, Youth Marketing, tagged , , , , , , , , , on January 12, 2007 | Leave a Comment »

Locations: Over 20 college campus
To promote the new video game ‘DarkWatch‘, Attack Marketing and Promotions infiltrated college campuses with a campaign that included static stickering, postering and over 2,000 sidewalk stencils! On-campus launch parties hosted by spokesmodels and emcees drew throngs of students in to play the game and compete for game consoles.
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