Costumed Characters: Chiller TV Vampires at CTAM

Location: Denver, CO
Attack! sent their best and scariest to the Denver Convention Center to interact with attendees at the Cable and Telecommunications Association for Marketing convention.  Over three days, the group of 15 promoted Chiller TV, a new line of programming, to cable executives.   Attack! talent disguised as vampires stalked attendees entering and leaving [...]

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Buzz Marketing: Jamba Juice

Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA
Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons.   Street team efforts [...]

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Costumed Characters: ActiveVos “Prisoners” at Open World Conference

Location:  San Francisco, CA
At this year’s Open World conference, Attack! teamed with ActiveVOS, a leading provider of technology solutions, to handout invitations to the company’s sponsored cocktail party.  Eight intimidating brand ambassadors dressed as prisoners to deliver the “freedom from lock-in” messaging to attendees.   The prisoners were a popular bunch, and numerous attendees posed for [...]

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Costumed Characters: XBox Squeeballs Promotion

Location: Los Angeles, CA
To promote the release of the Squeeballs video game and new action-activated sensors for XBox, Attack! took to the streets at the LA Convention Center. Brand ambassadors dressed up in life-size Squeeball costumes, handed out promotional flyers, and invited consumers to  line up for a chance to swing a tennis racket at [...]

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Costumed Sample Distribution: Lush’s Lushman Shaves the World!

Locations: Atlanta, GA; Chicago, IL; Brandon, FL; Baton Rouge, LA; Los Angeles, CA; New York City, NY

Attack! Marketing & Promotions  saved the day once again by sending Lushman, the brand’s resident superhero, to Lush’s natural cosmetics stores nationwide. Lushman used his muscles and moves to create buzz about the company’s newest shaving cream.  In [...]

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Buzz Marketing: Dude, where’s my Bailout Wine?

Location:  San Francisco, CA
Crushpad, a winery in Napa that enables people to make their own luxury-class wines,  recently launched their 2007 Cabernet,   Bailout Wine.  The bottle is priced at $39, but for every 100 point drop in the DOW from the date of purchase to the bottling date in August, Crushpad promises to send customers [...]

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Cause Marketing: Nic O’tine Awareness

Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]

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Event Sampling: Coffee-mate

Locations: New Orleans, Atlanta, Washington D.C. and Chicago
To build brand brand awareness for Nestlé Coffee-mate creamers, Attack! Marketing & Promotions sent talented and energetic staff into four U.S. cities.  At high traffic events in each market, the Attack teams set up cafe style super-booths where visitors were treated to pastries, coffee, promotional materials (including Nestle [...]

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Event Marketing: Safeway’s ‘Eating Right’ Steals the Spotlight

Location: San Jose, CA
At this year’s San Jose Rock ‘n’ Roll Marathon, Attack! Marketing & Promotions teamed up with Safeway’s health conscious Eating Right brand to increase awareness of the chain’s “Spot Your Needs” dietary program. Attack staff educated consumers on the brand and offered personalized keepsakes for expo attendees by marrying digital photography [...]

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Publicity Stunt: Nike Windrunner

Location: Hollywood, CA
This September Attack! Marketing & Promotions teamed with Nike as they hosted a world premiere movie night to celebrate their renowned Windrunner jacket. Humorous short films, all featuring the Windrunner as a central character or plot point, were shown to the gathered crowd of hipsters, ballers, movers and shakers. Attack’s [...]

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Publicity Stunt: “A Gunfighter’s Pledge”

Locations: Los Angeles, Atlanta, Chicago, New York, Boston
To increase awareness of the Hallmark Channel’s Western themed television show, “A Gunfighter’s Pledge”, Attack! Marketing and Promotions sent brand ambassadors out to interact with the public and increase excitement surrounding the show. Dressed in authentic cowboy attire, fifty lively young men infiltrated high [...]

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Event Marketing for Kids: PBS’ The Zula Patrol at Children’s Day

Location: South Street Seaport, Manhattan, New York City
Children’s Day 2008, the 15th annual national celebration of children, was a fun and memorable experience thanks in part to the cuddly, friendly, costumed characters from PBS‘ animated television series, The Zula Patrol. Two Attack! Marketing and Promotions staff dressed as lovable members of the Zula [...]

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