Buzz Marketing: Jamba Juice

Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA
Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons.   Street team efforts [...]

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Branded Italian Ice Carts: Orignial Penguin SoHo Grand Opening

Location:  New York, NY
The classic apparel brand Original Penguin opened a new retail location in SoHo, and handsome Attack! brand ambassadors were on-hand to help celebrate.  Two brand ambassadors manned branded Italian Ice Carts in the store’s trendy neighborhood, sharing the refreshing iced treats with passersby.  Each treat was given alongside a promotional card, redeemable [...]

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Street Teams: Krystal’s Blitz Energy Drink

Locations:  Nashville, TN; Knoxville, TN; Birmingham, AL; Chattanooga, TN
To promote Krystal’s new energy drink, “Blitz”, guerrilla street teams distributed coupons at key nightlife events in Alabama and Tennessee.  Uniformed teams of four interacted directly with consumers and shared product info with young men and women out enjoying the evening.  Close to 8,000 coupons were distributed [...]

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Flyering: Whole Foods Market

Location: New York, NY
Attack! street teams were sent to busy intersections and high traffic commuter hubs to distribute Whole Foods promotional coupons to New York City residents.  The teams directed traffic to surrounding Whole Foods locations and shared smiles and info on the popular chain’s new offerings.

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Brand Awareness: Blimpies

Location: Los Angeles, CA
In dozens of locations across the Greater Los Angeles Area, Attack! brand ambassadors visited office buildings, shopping areas, industrial parks, schools, and medical centers to increase brand awareness for Blimpie’s select $5  sub sandwiches. The teams handed out 3,000 catering menus, 2,000 VIP free sub coupons and discount cards to eager and [...]

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Street Teams: ULTA Miami

Location: South Beach, Miami
To celebrate the grand opening of ULTA’s Miami location, Attack! Marketing sent brand ambassadors and models into South Beach hotspots to get shoppers excited about the beauty superstore.  The Attack! team spent a week passing out beauty product samples and flyers advertising the store.  13,200 catalogs, 5,000 frangrance samples, 2,500 coupons and [...]

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Costumed Sample Distribution: Lush’s Lushman Shaves the World!

Locations: Atlanta, GA; Chicago, IL; Brandon, FL; Baton Rouge, LA; Los Angeles, CA; New York City, NY

Attack! Marketing & Promotions  saved the day once again by sending Lushman, the brand’s resident superhero, to Lush’s natural cosmetics stores nationwide. Lushman used his muscles and moves to create buzz about the company’s newest shaving cream.  In [...]

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Guerrilla Campaign: Medical Research Institute

Locations: Los Angeles, Boston and Austin
To introduce the Medical Research Institute’s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! Marketing and Promotions conceptualized and executed a multi-market product introduction and promotion.  Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events.   An Attack! produced [...]

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Event Sampling: Coffee-mate

Locations: New Orleans, Atlanta, Washington D.C. and Chicago
To build brand brand awareness for Nestlé Coffee-mate creamers, Attack! Marketing & Promotions sent talented and energetic staff into four U.S. cities.  At high traffic events in each market, the Attack teams set up cafe style super-booths where visitors were treated to pastries, coffee, promotional materials (including Nestle [...]

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Beverage Sampling: POM Wonderful at Fleet Week

Attack! Marketing and the delicious beverage company POM Wonderful activated a two day sampling program during Blue Angels’ Fleet Week in San Francisco.   On the event weekend, stellar Attack brand ambassadors poured samples and passed out bottles of POM Wonderful as SF natives and visitors gathered to watch the show.  Nearly 7,000 samples and 3,000 [...]

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Event Marketing: FedEx Golf

Location: Fairlawn, Ohio and Braintree, MA
To promote the FedEx Cup, a PGA Tour tournament, Attack! Marketing & Promotions’ brand ambassadors were sent to local golf courses to interact with golf enthusiasts. The polished and well-spoken Attack staff passed out promotional materials highlighting the FedEx Cup and an instore events scheduled the following week. [...]

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Seattle Times’ Summer Street Teams

To increase local awareness and get North Westerners excited about the launch of the Seattle Times’ community website, nwsource.com, Attack! Marketing and Promotions sent brand ambassadors out to strategic locations in Seattle over summer 2008. The staff visited local markets, busy commercial areas, and summer fairs dressed in bright orange, branded t-shirts and [...]

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Brand Ambassadors in Street Sampling: Del Taco’s Inferno

Location: Los Angeles
Attack! Marketing and Promotions’ brand ambassadors worked with Del Taco to create a fun, high impact marketing initiative sure to get Los Angeles excited about the restaurant’s newest and spiciest hot sauce, “Inferno.” Attack selected high traffic locations in Los Angeles and sent groups of energetic, uniformed brand ambassadors out [...]

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Wet-Sampling: MRI Sampling at GNC Stores Nationwide

Locations: Over 50 stores across America
MRI, a leader in workout supplements, wanted to introduce their new products, Pro Nos/Anabolic Switch and BlackPowder, to GNC customers nationwide in a way that would create product awareness and boost sales. Attackconducted a nationwide search for qualified staff and selected professional, athletic and experienced men and women as [...]

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Street Sampling: Nestle Waters

Locations: Los Angeles, San Francisco, San Diego, Las Vegas, Phoenix
Nestle Waters had 30,000 cases of their new Pure Life Water, but no clear strategy for distribution. Attack! Marketing and Promotions devised a street-level sampling program to distribute the product to the awaiting consumer public. In total, 720,000 bottles were distributed alongside 250,000 coupons!
Learn [...]

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Wet-Sampling: The Jimi Hendrix Liquid Experience

Attack Marketing and Promotions helped Beverage Concepts introduce thousands of consumers to their new Jimi Hendrix inspired energy drink. Through mass product sampling, Attack created buzz around the product, and built a customer base throughout the U.S. and Canada. At busy Costco locations throughout the West, Attack! staff handed out samples of the Jimi [...]

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