Location: Denver, CO
Attack! sent their best and scariest to the Denver Convention Center to interact with attendees at the Cable and Telecommunications Association for Marketing convention. Over three days, the group of 15 promoted Chiller TV, a new line of programming, to cable executives. Attack! talent disguised as vampires stalked attendees entering and leaving [...]
Entries Tagged as ‘Event Marketing’
November 6, 2009
Costumed Characters: Chiller TV Vampires at CTAM
October 16, 2009
Costumed Characters: ActiveVos “Prisoners” at Open World Conference
Location: San Francisco, CA
At this year’s Open World conference, Attack! teamed with ActiveVOS, a leading provider of technology solutions, to handout invitations to the company’s sponsored cocktail party. Eight intimidating brand ambassadors dressed as prisoners to deliver the “freedom from lock-in” messaging to attendees. The prisoners were a popular bunch, and numerous attendees posed for [...]
September 3, 2009
Video Game Buzz Marketing: Unbound Saga at Comic-Con
Location: San Diego, CA
To promote the fall release of Unbound Saga, a new video game for Sony’s PSP, Attack! brand ambassadors visited Comic-Con in San Diego’s Gaslamp District. Attack! stealthily placed stickers and branded urinal cakes at dozens of locations surrounding the convention center. The street teams also gave the stickers to intrigued Comic-Con’ers and [...]
July 13, 2009
Brand Awareness: Boost Mobile
Location: Baltimore, MD
Attack! brand ambassadors stormed the Inner Harbor 4th of July Celebration to spread the word about Boost Mobile’ s cost-effective phone plans. The street teams attracted considerable attention by stenciling over 30 Boost Mobile logos on major walkways and placing posters in high-traffic areas. The promotion lasted all weekend and reached thousands of [...]
April 3, 2009
Spring Break Marketing: AVP Pro Beach Volleyball
Location: Panama City, FL
Attack! Marketing spokesmodels invaded Spring Break hot-spot Panama City to get beach-goers excited about the Association of Volleyball Professionals’ (AVP) first event of the 2009 season (co-sponsored by Crocs). The energetic spokesmodels, sporting AVP bikinis and beach threads, engaged with Spring Breakers for three days leading up to the event, passing out [...]
March 26, 2009
Newspaper Distribution: amNewYork @ Fashion Week
Location: New York City
Attack! Marketing was out in full-force at one of the Big Apple’s most anticipated Spring events, Fashion Week. Attack! brand ambassadors mingled with attendees at Bryant Park for four days, distributing 4,000 copies of amNewYork, the city’s premiere culture newspaper.
March 6, 2009
Bridal Marketing: Project Bridesmaids
Location: New York City
To raise awareness of Modern Bride’s “Out with the Old” event, Attack! sent female brand ambassadors dressed as bridesmaids into the streets of New York. The event, which encourages women to donate their gently used bridesmaid dresses to a worthy charity, offers attendees sneak peaks at the latest, trendsetting products and services [...]
February 24, 2009
Street Teams: ULTA Miami
Location: South Beach, Miami
To celebrate the grand opening of ULTA’s Miami location, Attack! Marketing sent brand ambassadors and models into South Beach hotspots to get shoppers excited about the beauty superstore. The Attack! team spent a week passing out beauty product samples and flyers advertising the store. 13,200 catalogs, 5,000 frangrance samples, 2,500 coupons and [...]
February 11, 2009
Tradeshow Marketing: Agenda Fashion Tradeshow
Location: San Diego, CA
Agenda teamed with Attack Marketing & Promotions to provide limo service from the surf/ skate industry’s largest tradeshow, Action Sports Retail, to the nearby Agenda fashion show. Attack brand ambassadors familiar with action sports culture gave tradeshow attendees the “star treatment” as they guided them to waiting limousines. The Attack! staff made [...]
January 9, 2009
Holiday Sampling: Safeway’s O Organics
Location: San Francisco, CA
Attack! Marketing & Promotions was out this holiday season in full force to remind hungry shoppers and sweet-tooth aficionados of healthy snack alternatives. Knowledgeable and energetic staff set up shop at the Embarcadero Ice Rink, sampling O Organics products for two consecutive weekends. Attack teams raised awareness and built interest and excitement [...]
January 9, 2009
Buzz Marketing: Dude, where’s my Bailout Wine?
Location: San Francisco, CA
Crushpad, a winery in Napa that enables people to make their own luxury-class wines, recently launched their 2007 Cabernet, Bailout Wine. The bottle is priced at $39, but for every 100 point drop in the DOW from the date of purchase to the bottling date in August, Crushpad promises to send customers [...]
December 5, 2008
Event Marketing: Games, Gears, and Gadgets–Best Buy G3 Tour!
Locations: Ann Arbor, MI; Springfield, MO, Manhattan, KS; Norman, OK; Stillwater, OK; Baton Rouge, LA; Alberquerque, NM; Phoenix, AZ; Irvine, CA; Monore, LA; El Paso, TX; San Jose, CA; Berkeley, CA; Northridge, CA; San Diego, CA
College students at 16 campuses across the nation had the opportunity to play the hottest new game titles before their [...]
December 3, 2008
Event Marketing: Madden Challenge ‘08
Location: Philadelphia, PN; Atlanta, GA; Boston, MA; Orlando, FL; New York, NY; Baltimore, MD; Dallas, TX
Attack! Brand Ambassadors were at it again, this time for Madden Challenge 08! They stormed nightclubs, barber shops, Best Buy stores, student unions, dorms, and local restaurants informing gamers, football fans and college students about tons of cool [...]
December 2, 2008
Cause Marketing: Movember Awareness
Locations: New York City, San Diego, San Francisco, Los Angeles, Chicago
Movember, the month-long, mustache-themed annual event raising awareness and funds for prostate and testicular cancer, partnered with Attack! Marketing & Promotions to send talented and energetic staff into five U.S. cities. At high traffic events and locations in each market, Attack teams sported Movember branded [...]
November 9, 2008
Mobile Service Marketing: T-Mobile Carolinas
Locations: Columbia, SC; Charlotte, NC; Raleigh-Durham, NC; Greensboro, NC; Greenville, SC; Myrtle Beach, SC
To celebrate the arrival of T-Mobile service in the Carolinas, T-Mobile closed down streets in two key Carolina cities to host free, open-aired concerts for Carolina residents. Attack! promotional staff blanketed the selected cities with table-tents, posters and flyers prior to the [...]
November 6, 2008
Event Marketing: Cholula at the Ski and Snowboard Fest
Location: San Francisco, CA
At this year’s Ski and Snowboard Festival, Attack brand ambassadors were on-site to get Cholula hot sauce in the mouths of festival attendees. Snowboarders and bunnies alike were encouraged to taste “The Flavorful Fire”. A pallet’s worth of individual Cholula bottles, plus 100 pounds of corn chips and over 500 cookbooks [...]
October 31, 2008
Guerrilla Campaign: Medical Research Institute
Locations: Los Angeles, Boston and Austin
To introduce the Medical Research Institute’s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! Marketing and Promotions conceptualized and executed a multi-market product introduction and promotion. Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events. An Attack! produced [...]
October 31, 2008
Event Sampling: Coffee-mate
Locations: New Orleans, Atlanta, Washington D.C. and Chicago
To build brand brand awareness for Nestlé Coffee-mate creamers, Attack! Marketing & Promotions sent talented and energetic staff into four U.S. cities. At high traffic events in each market, the Attack teams set up cafe style super-booths where visitors were treated to pastries, coffee, promotional materials (including Nestle [...]
October 20, 2008
Beverage Sampling: POM Wonderful at Fleet Week
Attack! Marketing and the delicious beverage company POM Wonderful activated a two day sampling program during Blue Angels’ Fleet Week in San Francisco. On the event weekend, stellar Attack brand ambassadors poured samples and passed out bottles of POM Wonderful as SF natives and visitors gathered to watch the show. Nearly 7,000 samples and 3,000 [...]
October 16, 2008
Event Marketing: Safeway’s ‘Eating Right’ Steals the Spotlight
Location: San Jose, CA
At this year’s San Jose Rock ‘n’ Roll Marathon, Attack! Marketing & Promotions teamed up with Safeway’s health conscious Eating Right brand to increase awareness of the chain’s “Spot Your Needs” dietary program. Attack staff educated consumers on the brand and offered personalized keepsakes for expo attendees by marrying digital photography [...]
