Wearable Media: PIXMAN and Wii for Kaiser Permanente

Location: Honolulu, HI
Brand ambassadors outfitted in PIXMAN units visited high traffic locations in Hawaii this month, interacting with consumers to share information on Kaiser Permanente’s health care offerings. At a busy University of Hawaii football game and at popular Ala Moana Mall, teams wearing the units invited passers-by to play one of the many [...]

Read Full Post »

Mock Protest: City Heights Rally Team

Location:  San Jose, CA
Attack! sent mock protesters armed with picket signs demanding “better views” and “lower dues” to downtown San Jose to increase awareness  of City Heights high-rise living.  Three “rally teams” of 10 men and women marched in and around downtown San Jose, chanting for  “high-rise living”, “downtown excitement” and “better views… lower dues”.  [...]

Read Full Post »

Costumed Characters: ActiveVos “Prisoners” at Open World Conference

Location:  San Francisco, CA
At this year’s Open World conference, Attack! teamed with ActiveVOS, a leading provider of technology solutions, to handout invitations to the company’s sponsored cocktail party.  Eight intimidating brand ambassadors dressed as prisoners to deliver the “freedom from lock-in” messaging to attendees.   The prisoners were a popular bunch, and numerous attendees posed for [...]

Read Full Post »

Flyering: Whole Foods Market

Location: New York, NY
Attack! street teams were sent to busy intersections and high traffic commuter hubs to distribute Whole Foods promotional coupons to New York City residents.  The teams directed traffic to surrounding Whole Foods locations and shared smiles and info on the popular chain’s new offerings.

Read Full Post »

Flyer Distribution: Commuter Nation

Locations: New York, NY; Washington, D.C.
Attack! sent street teams to NYC and Washington D.C. to get the word out on Commuter Nation’s program to promote savings, tax relief, environmental benefits and personal wellness. The brand ambassadors visited bustling subway stations during peak traffic times to explain how commuters could benefit from signing up for the [...]

Read Full Post »

Brand Awareness: State Farm Insurance

Locations: Des Moines, IA; Lincoln, NE; Milwaukee, WI; Minneapolis, MN
At various music festivals in four Midwest markets, Attack! street teams got people talking about State Farm Insurance. The teams placed realistic broken-window stickers alongside State Farm contact information on hundreds of parked cars.  In addition, street teams  gave away 150 t-shirts and 250 branded $1 [...]

Read Full Post »

Film Release Promotion: The Last International Playboy

Locations: Seattle and Boston
Over three days in two cities Attack! street teams got the word out about independent film The Last International Playboy.  Postering teams placed 500 posters throughout the cities and interacted with young, hip crowds around popular theaters to raise interest in the approaching premiere date.  In addition to posters, the teams distributed [...]

Read Full Post »

Costumed Characters: XBox Squeeballs Promotion

Location: Los Angeles, CA
To promote the release of the Squeeballs video game and new action-activated sensors for XBox, Attack! took to the streets at the LA Convention Center. Brand ambassadors dressed up in life-size Squeeball costumes, handed out promotional flyers, and invited consumers to  line up for a chance to swing a tennis racket at [...]

Read Full Post »

Brand Awareness: Blimpies

Location: Los Angeles, CA
In dozens of locations across the Greater Los Angeles Area, Attack! brand ambassadors visited office buildings, shopping areas, industrial parks, schools, and medical centers to increase brand awareness for Blimpie’s select $5  sub sandwiches. The teams handed out 3,000 catering menus, 2,000 VIP free sub coupons and discount cards to eager and [...]

Read Full Post »

Product Sampling: Burt’s Bees Lip Balm

Location: San Francisco, CA
Attack! brand ambassadors distributed 15,000 pamphlets and 10,000 Burt’s Bees lip balm tubes as part of the brand’s 25th anniversary celebration. A team of twenty energetic ladies targeted women ages 18-45 in various areas of downtown S.F., successfully brightening the lunch breaks of thousands with a gift from Burt’s [...]

Read Full Post »

Focus Groups: Kraft Foods

Location: Los Angeles, CA
Attack! Marketing sent ten Spanish speaking women to engage a target audience of Latinas at AT&T’s Fiesta Broadway celebration.  The bilingual brand ambassadors collected names and email addresses of women, specifically mothers, interested in participating in an online focus group for Kraft Foods.  Brand ambassadors shared specifics on the focus groups and [...]

Read Full Post »

Spring Break Marketing: AVP Pro Beach Volleyball

Location:  Panama City, FL
Attack! Marketing spokesmodels invaded Spring Break hot-spot Panama City to get beach-goers excited about the Association of Volleyball Professionals’ (AVP)  first event of the 2009 season (co-sponsored by Crocs).   The energetic spokesmodels, sporting AVP bikinis and beach threads, engaged with Spring Breakers for three days leading up to the event, passing out [...]

Read Full Post »

Bridal Marketing: Project Bridesmaids

Location:  New York City
To raise awareness of Modern Bride’s “Out with the Old” event, Attack! sent  female brand ambassadors dressed as bridesmaids into the streets of New York.  The event, which encourages women to donate their gently used bridesmaid dresses to a worthy charity, offers attendees sneak peaks at the latest, trendsetting products and services [...]

Read Full Post »

Street Teams: ULTA Miami

Location: South Beach, Miami
To celebrate the grand opening of ULTA’s Miami location, Attack! Marketing sent brand ambassadors and models into South Beach hotspots to get shoppers excited about the beauty superstore.  The Attack! team spent a week passing out beauty product samples and flyers advertising the store.  13,200 catalogs, 5,000 frangrance samples, 2,500 coupons and [...]

Read Full Post »

Buzz Marketing: NBA Live 2009

Locations:  Sacramento, San Francisco, Indianapolis, Minneapolis, Philadelphia, Washington DC, Chicago, Phoenix, Boston, Culver City, New York
To create buzz for the 2009 NBA Live Challenge Events, Attack! Marketing & Promotions‘ brand ambassadors took it to the streets and passed out flyers in 11 different cities.  Brand ambassadors also posted posters on college campuses, in malls and [...]

Read Full Post »

Buzz Marketing: Dude, where’s my Bailout Wine?

Location:  San Francisco, CA
Crushpad, a winery in Napa that enables people to make their own luxury-class wines,  recently launched their 2007 Cabernet,   Bailout Wine.  The bottle is priced at $39, but for every 100 point drop in the DOW from the date of purchase to the bottling date in August, Crushpad promises to send customers [...]

Read Full Post »

Cause Marketing: Nic O’tine Awareness

Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]

Read Full Post »

Event Marketing: Games, Gears, and Gadgets–Best Buy G3 Tour!

Locations: Ann Arbor, MI; Springfield, MO, Manhattan, KS; Norman, OK; Stillwater, OK; Baton Rouge, LA; Alberquerque, NM; Phoenix, AZ; Irvine, CA; Monore, LA; El Paso, TX; San Jose, CA; Berkeley, CA; Northridge, CA; San Diego, CA
College students at 16 campuses across the nation had the opportunity to play the hottest new game titles before their [...]

Read Full Post »

Buzz Marketing: The Face Shop on the Today Show!

Locations: Omaha, NB; Minneapolis, MN; Milwaukee, WI; San Francisco, CA; Los Angeles, CA; Chicago, IL; Portland, OR; Las Vegas, NV; New York, NY; Kansas City, KS; San Diego, CA; Atlanta, GA; Seattle, WA; Miami, FL; Denver, CO; Phoenix, AR; Dallas, TX; Austin, TX; Houston, TX; Orlando, FL.
Attack! Brand Ambassadors have been driving awareness and creating [...]

Read Full Post »

Holiday Sampling: Harajuku Lovers at Macy’s Parade

Location: New York City, New York
Attack! Brand Ambassadors spent two days this past weekend passing out flyers and distributing samples to festive New Yorkers. They distributed 8,000 Harajuku Lovers fragrance samples to enthusiastic parade goers at the Macy’s Thanksgiving Day Parade. The streets were filled with women and girls of all ages–with teens [...]

Read Full Post »