Mock Protest: City Heights Rally Team

 
Location:  San Jose, CA
Attack! sent mock protestors armed with picket signs demanding “better views” and “lower dues” to downtown San Jose to increase awareness  of City Heights high-rise living.  Three “rally teams” of 10 men and women marched in and around downtown San Jose, chanting for  “high-rise living”, “downtown excitement” and “better views… lower dues”.  [...]

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Street Stenciling: Tim McGraw Album Release

Locations:  Los Angeles, CA; Nashville, TN; Houston, TX; Philadelphia, PA; Salt Lake City, UT; Atlanta, GA; Chicago, IL; Dallas-Ft. Worth, TX; Phoenix, AZ; Orange County, CA; New York, NY
Professional Attack! street stenciling teams executed a two-part stenciling campaign to promote the release of Tim McGraw’s latest album.  The first round of stenciling left a trail [...]

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Newspaper Distribution: Beverly Hills Courier

Location:  Beverly Hills, CA
A team of seven uniformed brand ambassadors spent three days on Rodeo Drive distributing copies of the Beverly Hills Courier and gathering entries for a giveaway sponsored by the publication.  Brand ambassadors were outgoing, well-spoken, and able to mix well with the upscale Beverly Hills crowd.  Email addresses were collected along with [...]

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Street Teams: Krystal’s Blitz Energy Drink

Locations:  Nashville, TN; Knoxville, TN; Birmingham, AL; Chattanooga, TN
To promote Krystal’s new energy drink, “Blitz”, guerrilla street teams distributed coupons at key nightlife events in Alabama and Tennessee.  Uniformed teams of four interacted directly with consumers and shared product info with young men and women out enjoying the evening.  Close to 8,000 coupons were distributed [...]

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Flyering: Whole Foods Market

Location: New York, NY
Attack! street teams were sent to busy intersections and high traffic commuter hubs to distribute Whole Foods promotional coupons to New York City residents.  The teams directed traffic to surrounding Whole Foods locations and shared smiles and info on the popular chain’s new offerings.

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Video Game Buzz Marketing: Unbound Saga at Comic-Con

Location: San Diego, CA
To promote the fall release of Unbound Saga, a new video game for Sony’s PSP, Attack! brand ambassadors visited Comic-Con in San Diego’s Gaslamp District. Attack! stealthily placed stickers and branded urinal cakes at dozens of locations surrounding the convention center.  The street teams also gave the stickers to intrigued Comic-Con’ers and [...]

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Flyer Distribution: Commuter Nation

Locations: New York, NY; Washington, D.C.
Attack! sent street teams to NYC and Washington D.C. to get the word out on Commuter Nation’s program to promote savings, tax relief, environmental benefits and personal wellness. The brand ambassadors visited bustling subway stations during peak traffic times to explain how commuters could benefit from signing up for the [...]

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Brand Awareness: State Farm Insurance

Locations: Des Moines, IA; Lincoln, NE; Milwaukee, WI; Minneapolis, MN
At various music festivals in four Midwest markets, Attack! street teams got people talking about State Farm Insurance. The teams placed realistic broken-window stickers alongside State Farm contact information on hundreds of parked cars.  In addition, street teams  gave away 150 t-shirts and 250 branded $1 [...]

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Film Release Promotion: The Last International Playboy

Locations: Seattle and Boston
Over three days in two cities Attack! street teams got the word out about independent film The Last International Playboy.  Postering teams placed 500 posters throughout the cities and interacted with young, hip crowds around popular theaters to raise interest in the approaching premiere date.  In addition to posters, the teams distributed [...]

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Costumed Characters: XBox Squeeballs Promotion

Location: Los Angeles, CA
To promote the release of the Squeeballs video game and new action-activated sensors for XBox, Attack! took to the streets at the LA Convention Center. Brand ambassadors dressed up in life-size Squeeball costumes, handed out promotional flyers, and invited consumers to  line up for a chance to swing a tennis racket at [...]

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Brand Awareness: Blimpies

Location: Los Angeles, CA
In dozens of locations across the Greater Los Angeles Area, Attack! brand ambassadors visited office buildings, shopping areas, industrial parks, schools, and medical centers to increase brand awareness for Blimpie’s select $5  sub sandwiches. The teams handed out 3,000 catering menus, 2,000 VIP free sub coupons and discount cards to eager and [...]

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Product Sampling: Burt’s Bees Lip Balm

Location: San Francisco, CA
Attack! brand ambassadors distributed 15,000 pamphlets and 10,000 Burt’s Bees lip balm tubes as part of the brand’s 25th anniversary celebration. A team of twenty energetic ladies targeted women ages 18-45 in various areas of downtown S.F., successfully brightening the lunch breaks of thousands with a gift from Burt’s [...]

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Stenciling, Postering and Guerrilla Projects: Green Day Album Release

Location: New York City, NY
To celebrate the release of Green Day’s latest album, 21st Century Breakdown, Attack! executed a three part guerrilla program incorporating stenciling, postering and projections. Execution focused on areas surrounding Green Day’s various press stops. Attack! street teams stenciled over twenty large, biodegradable stencils and placed and distributed 3,000 posters. [...]

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Focus Groups: Kraft Foods

Location: Los Angeles, CA
Attack! Marketing sent ten Spanish speaking women to engage a target audience of Latinas at AT&T’s Fiesta Broadway celebration.  The bilingual brand ambassadors collected names and email addresses of women, specifically mothers, interested in participating in an online focus group for Kraft Foods.  Brand ambassadors shared specifics on the focus groups and [...]

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Guerrilla Projections: New York Red Bulls

Location:  New York City
For five nights,  Attack! Marketing ’s professional guerrilla projectionists visited high traffic locations to project a looping video of Red Bull’s soccer team, the New York Red Bulls.  The projections ran for four hours each night, informing thousands of the upcoming Major League Soccer season-opener and gaining countless brand impressions for both [...]

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Bridal Marketing: Project Bridesmaids

Location:  New York City
To raise awareness of Modern Bride’s “Out with the Old” event, Attack! sent  female brand ambassadors dressed as bridesmaids into the streets of New York.  The event, which encourages women to donate their gently used bridesmaid dresses to a worthy charity, offers attendees sneak peaks at the latest, trendsetting products and services [...]

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Holiday Sampling: Safeway’s O Organics

Location:  San Francisco, CA
Attack! Marketing & Promotions was out this holiday season in full force to remind hungry shoppers and sweet-tooth aficionados of healthy snack alternatives.  Knowledgeable and energetic staff set up shop at the Embarcadero Ice Rink,  sampling O Organics products for two consecutive weekends.  Attack teams raised awareness and built interest and excitement [...]

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Buzz Marketing: Dude, where’s my Bailout Wine?

Location:  San Francisco, CA
Crushpad, a winery in Napa that enables people to make their own luxury-class wines,  recently launched their 2007 Cabernet,   Bailout Wine.  The bottle is priced at $39, but for every 100 point drop in the DOW from the date of purchase to the bottling date in August, Crushpad promises to send customers [...]

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Cause Marketing: Nic O’tine Awareness

Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]

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Buzz Marketing: The Face Shop on the Today Show!

Locations: Omaha, NB; Minneapolis, MN; Milwaukee, WI; San Francisco, CA; Los Angeles, CA; Chicago, IL; Portland, OR; Las Vegas, NV; New York, NY; Kansas City, KS; San Diego, CA; Atlanta, GA; Seattle, WA; Miami, FL; Denver, CO; Phoenix, AR; Dallas, TX; Austin, TX; Houston, TX; Orlando, FL.
Attack! Brand Ambassadors have been driving awareness and creating [...]

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