Location: New York City, NY
To celebrate the release of Green Day’s latest album, 21st Century Breakdown, Attack! executed a three part guerrilla program incorporating stenciling, postering and projections. Execution focused on areas surrounding Green Day’s various press stops. Attack! street teams stenciled over twenty large, biodegradable stencils and placed and distributed 3,000 posters. [...]
Archive for the ‘Guerrilla Projections’ Category
Stenciling, Postering and Guerrilla Projects: Green Day Album Release
Posted in Guerrilla Marketing, Guerrilla Projections, Postering, Sidewalk Advertising, Stenciling, Street teams, Uncategorized, tagged 21st century breakdown, green day, Guerrilla Projections, New York City, Postering, Stenciling, Street teams on May 29, 2009 | Leave a Comment »
Guerrilla Projections: New York Red Bulls
Posted in Buzz Marketing, Guerrilla Marketing, Guerrilla Projections, tagged Guerrilla Projections, major league soccer, New York, red bull, sports marketing on March 27, 2009 | Leave a Comment »
Location: New York City
For five nights, Attack! Marketing ’s professional guerrilla projectionists visited high traffic locations to project a looping video of Red Bull’s soccer team, the New York Red Bulls. The projections ran for four hours each night, informing thousands of the upcoming Major League Soccer season-opener and gaining countless brand impressions for both [...]
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