Focus Groups: Kraft Foods

Location: Los Angeles, CA
Attack! Marketing sent ten Spanish speaking women to engage a target audience of Latinas at AT&T’s Fiesta Broadway celebration.  The bilingual brand ambassadors collected names and email addresses of women, specifically mothers, interested in participating in an online focus group for Kraft Foods.  Brand ambassadors shared specifics on the focus groups and [...]

Read Full Post »

Brand Ambassadors in Street Sampling: Del Taco’s Inferno

Location: Los Angeles
Attack! Marketing and Promotions’ brand ambassadors worked with Del Taco to create a fun, high impact marketing initiative sure to get Los Angeles excited about the restaurant’s newest and spiciest hot sauce, “Inferno.” Attack selected high traffic locations in Los Angeles and sent groups of energetic, uniformed brand ambassadors out [...]

Read Full Post »