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Archive for the ‘In-Store Demos’ Category

Event Marketing: Cholula at the Ski and Snowboard Fest

Posted in Brand Ambassadors, Event Marketing, Premium Distribution, Sampling Programs, Wet-Sampling, tagged , , , , on November 6, 2008 | Leave a Comment »

Location: San Francisco, CA
At this year’s Ski and Snowboard Festival,  Attack brand ambassadors were on-site to get Cholula hot sauce in the mouths of festival attendees.  Snowboarders and bunnies alike were encouraged to taste “The Flavorful Fire”.   A pallet’s worth of individual Cholula bottles, plus 100 pounds of corn chips and over 500 cookbooks [...]

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Guerrilla Campaign: Medical Research Institute

Posted in Brand Ambassadors, Branded Vehicles, Coupon Distribution, Event Marketing, Guerrilla Marketing, Market managers, Sampling Programs, Video Creation, Video production, Wet-Sampling, tagged , , , , , , , on October 31, 2008 | Leave a Comment »

Locations: Los Angeles, Boston and Austin
To introduce the Medical Research Institute’s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! Marketing and Promotions conceptualized and executed a multi-market product introduction and promotion.  Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events.   An Attack! produced [...]

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Wet-Sampling: MRI Sampling at GNC Stores Nationwide

Posted in Brand Ambassadors, Coupon Distribution, In-Store Demos, Market managers, Sampling Programs, Spokesmodels, Wet-Sampling, tagged , , , , , , , on May 11, 2008 | Leave a Comment »

Locations: Over 50 stores across America
MRI, a leader in workout supplements, wanted to introduce their new products, Pro Nos/Anabolic Switch and BlackPowder, to GNC customers nationwide in a way that would create product awareness and boost sales. Attackconducted a nationwide search for qualified staff and selected professional, athletic and experienced men and women as [...]

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Wet-Sampling: Ready to get CRUNK!!!

Posted in Branded Vehicles, College Marketing, In-Store Demos, Sampling Programs, Spokesmodels, Street level initiatives, Street teams, Wearable Media, Wet-Sampling, Youth Marketing, tagged , , , , , on April 1, 2008 | Leave a Comment »

Location: Los Angeles, Riverside and Irvine, California
Attack! Marketing and Promotions conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, [...]

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Wet-Sampling: The Jimi Hendrix Liquid Experience

Posted in Coupon Distribution, In-Store Demos, Premium Distribution, Wet-Sampling, tagged , , , , , , , , , , on July 2, 2007 | Leave a Comment »

Attack Marketing and Promotions helped Beverage Concepts introduce thousands of consumers to their new Jimi Hendrix inspired energy drink. Through mass product sampling, Attack created buzz around the product, and built a customer base throughout the U.S. and Canada. At busy Costco locations throughout the West, Attack! staff handed out samples of the Jimi [...]

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