Mobile Service Marketing: T-Mobile Carolinas

Locations:  Columbia, SC; Charlotte, NC; Raleigh-Durham, NC; Greensboro, NC; Greenville, SC; Myrtle Beach, SC
To celebrate the arrival of T-Mobile service in the Carolinas, T-Mobile closed down streets in two key Carolina cities to host free, open-aired concerts for Carolina residents.  Attack! promotional staff blanketed the selected cities with table-tents, posters and flyers prior to the [...]

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Guerrilla Campaign: Medical Research Institute

Locations: Los Angeles, Boston and Austin
To introduce the Medical Research Institute’s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! Marketing and Promotions conceptualized and executed a multi-market product introduction and promotion.  Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events.   An Attack! produced [...]

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Wet-Sampling: MRI Sampling at GNC Stores Nationwide

Locations: Over 50 stores across America
MRI, a leader in workout supplements, wanted to introduce their new products, Pro Nos/Anabolic Switch and BlackPowder, to GNC customers nationwide in a way that would create product awareness and boost sales. Attackconducted a nationwide search for qualified staff and selected professional, athletic and experienced men and women as [...]

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