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Archive for the ‘mock protest’ Category

Mock Protest: City Heights Rally Team

Posted in Buzz Marketing, Experiential Marketing, Flyer distribution, Guerrilla Marketing, mock protest, tagged , , , on November 13, 2009 | Leave a Comment »

Location:  San Jose, CA
Attack! sent mock protesters armed with picket signs demanding “better views” and “lower dues” to downtown San Jose to increase awareness  of City Heights high-rise living.  Three “rally teams” of 10 men and women marched in and around downtown San Jose, chanting for  “high-rise living”, “downtown excitement” and “better views… lower dues”.  [...]

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Mock Protest: Horizon Media’s “Yes on 23″

Posted in Brand Ambassadors, Buzz Marketing, Influencer Campaigns, Publicity stunts, Street level initiatives, Street teams, mock protest, tagged , , , , , , , on July 30, 2009 | Leave a Comment »

Location: Henderson, NV
Attack! teamed with Horizon Media to stage a mock rally in front of the zappos.com headquarters just outside of Las Vegas.   Promotional talent, armed with wooden pickets and wearing bright shirts emblazoned with “yeson23.net” messaging formed an energetic, lively crowd.  Protestors were instructed keep their lips sealed on the nature of the cause, [...]

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