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Archive for the ‘Postering’ Category

Film Release Promotion: The Last International Playboy

Posted in Flyer distribution, Guerrilla Marketing, Postering, Street teams, tagged , , , on June 25, 2009 | Leave a Comment »

Locations: Seattle and Boston
Over three days in two cities Attack! street teams got the word out about independent film The Last International Playboy.  Postering teams placed 500 posters throughout the cities and interacted with young, hip crowds around popular theaters to raise interest in the approaching premiere date.  In addition to posters, the teams distributed [...]

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Stenciling, Postering and Guerrilla Projects: Green Day Album Release

Posted in Guerrilla Marketing, Guerrilla Projections, Postering, Sidewalk Advertising, Stenciling, Street teams, Uncategorized, tagged , , , , , , on May 29, 2009 | Leave a Comment »

Location: New York City, NY
To celebrate the release of Green Day’s latest album, 21st Century Breakdown, Attack! executed a three part guerrilla program incorporating stenciling, postering and projections. Execution focused on areas surrounding Green Day’s various press stops. Attack! street teams stenciled over twenty large, biodegradable stencils and placed and distributed 3,000 posters. [...]

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Buzz Marketing: NBA Live 2009

Posted in Buzz Marketing, Flyer distribution, Postering, Sports Events, Street level initiatives, tagged , , , , , , , , , on February 11, 2009 | Leave a Comment »

Locations:  Sacramento, San Francisco, Indianapolis, Minneapolis, Philadelphia, Washington DC, Chicago, Phoenix, Boston, Culver City, New York
To create buzz for the 2009 NBA Live Challenge Events, Attack! Marketing & Promotions‘ brand ambassadors took it to the streets and passed out flyers in 11 different cities.  Brand ambassadors also posted posters on college campuses, in malls and [...]

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Cause Marketing: Nic O’tine Awareness

Posted in Brand Ambassadors, College Marketing, Costumed Characters, Flyer distribution, Guerrilla Marketing, Postering, Premium Distribution, Publicity stunts, Sidewalk Advertising, Sports Events, Staffing, Stenciling, Street level initiatives, Street teams, Tours, Wild postings, Youth Marketing, tagged , , , , , , , , , , , , , , on December 11, 2008 | 1 Comment »

Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]

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Mobile Service Marketing: T-Mobile Carolinas

Posted in Brand Ambassadors, Event Marketing, Flyer distribution, Guerrilla Marketing, Market managers, Postering, Premium Distribution, Tours, tagged , , , , , , on November 9, 2008 | Leave a Comment »

Locations:  Columbia, SC; Charlotte, NC; Raleigh-Durham, NC; Greensboro, NC; Greenville, SC; Myrtle Beach, SC
To celebrate the arrival of T-Mobile service in the Carolinas, T-Mobile closed down streets in two key Carolina cities to host free, open-aired concerts for Carolina residents.  Attack! promotional staff blanketed the selected cities with table-tents, posters and flyers prior to the [...]

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Beverage Sampling: POM Wonderful at Fleet Week

Posted in Brand Ambassadors, Coupon Distribution, Event Marketing, Postering, Sampling Programs, tagged , , , , , on October 20, 2008 | Leave a Comment »

Attack! Marketing and the delicious beverage company POM Wonderful activated a two day sampling program during Blue Angels’ Fleet Week in San Francisco.   On the event weekend, stellar Attack brand ambassadors poured samples and passed out bottles of POM Wonderful as SF natives and visitors gathered to watch the show.  Nearly 7,000 samples and 3,000 [...]

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Guerrilla Marketing: Tony Hawk T-Mobile Sidekick

Posted in Brand Ambassadors, Flyer distribution, Guerrilla Marketing, Postering, Street level initiatives, Street teams, tagged , , , , on September 11, 2008 | Leave a Comment »

Locations: New York, Houston, Atlanta, Boston, Detroit, Washington D.C., Philadelphia, Chicago, St. Louis, Denver, Seattle, Irvine, Mountain View and San Diego
To increase consumer demand for the new Tony Hawk Sidekick, Attack! Marketing & Promotions sent street teams into 14 cities across the country. In each city, the teams spent four days canvassing malls, [...]

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