Costumed Characters: XBox Squeeballs Promotion

Location: Los Angeles, CA
To promote the release of the Squeeballs video game and new action-activated sensors for XBox, Attack! took to the streets at the LA Convention Center. Brand ambassadors dressed up in life-size Squeeball costumes, handed out promotional flyers, and invited consumers to  line up for a chance to swing a tennis racket at [...]

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Street Teams: ULTA Miami

Location: South Beach, Miami
To celebrate the grand opening of ULTA’s Miami location, Attack! Marketing sent brand ambassadors and models into South Beach hotspots to get shoppers excited about the beauty superstore.  The Attack! team spent a week passing out beauty product samples and flyers advertising the store.  13,200 catalogs, 5,000 frangrance samples, 2,500 coupons and [...]

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Holiday Sampling: Safeway’s O Organics

Location:  San Francisco, CA
Attack! Marketing & Promotions was out this holiday season in full force to remind hungry shoppers and sweet-tooth aficionados of healthy snack alternatives.  Knowledgeable and energetic staff set up shop at the Embarcadero Ice Rink,  sampling O Organics products for two consecutive weekends.  Attack teams raised awareness and built interest and excitement [...]

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Event Sampling: Popchips Tailgate

Locations: Berkeley, CA; Pasadena, CA; Pullman, WA; Corvallis, OR
To build brand brand awareness for Popchips, Attack! Marketing & Promotions sent talented and energetic Brand Ambassadors to College Football tailgates in four different U.S. cities.  At each big game event, Attack teams distributed 6,800  sample bags of Popchips to hungry football fans, including students, parents, and [...]

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Cause Marketing: Nic O’tine Awareness

Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]

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Buzz Marketing: The Face Shop on the Today Show!

Locations: Omaha, NB; Minneapolis, MN; Milwaukee, WI; San Francisco, CA; Los Angeles, CA; Chicago, IL; Portland, OR; Las Vegas, NV; New York, NY; Kansas City, KS; San Diego, CA; Atlanta, GA; Seattle, WA; Miami, FL; Denver, CO; Phoenix, AR; Dallas, TX; Austin, TX; Houston, TX; Orlando, FL.
Attack! Brand Ambassadors have been driving awareness and creating [...]

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Holiday Sampling: Harajuku Lovers at Macy’s Parade

Location: New York City, New York
Attack! Brand Ambassadors spent two days this past weekend passing out flyers and distributing samples to festive New Yorkers. They distributed 8,000 Harajuku Lovers fragrance samples to enthusiastic parade goers at the Macy’s Thanksgiving Day Parade. The streets were filled with women and girls of all ages–with teens [...]

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Mobile Service Marketing: T-Mobile Carolinas

Locations:  Columbia, SC; Charlotte, NC; Raleigh-Durham, NC; Greensboro, NC; Greenville, SC; Myrtle Beach, SC
To celebrate the arrival of T-Mobile service in the Carolinas, T-Mobile closed down streets in two key Carolina cities to host free, open-aired concerts for Carolina residents.  Attack! promotional staff blanketed the selected cities with table-tents, posters and flyers prior to the [...]

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Event Marketing: Cholula at the Ski and Snowboard Fest

Location: San Francisco, CA
At this year’s Ski and Snowboard Festival,  Attack brand ambassadors were on-site to get Cholula hot sauce in the mouths of festival attendees.  Snowboarders and bunnies alike were encouraged to taste “The Flavorful Fire”.   A pallet’s worth of individual Cholula bottles, plus 100 pounds of corn chips and over 500 cookbooks [...]

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Event Sampling: Coffee-mate

Locations: New Orleans, Atlanta, Washington D.C. and Chicago
To build brand brand awareness for Nestlé Coffee-mate creamers, Attack! Marketing & Promotions sent talented and energetic staff into four U.S. cities.  At high traffic events in each market, the Attack teams set up cafe style super-booths where visitors were treated to pastries, coffee, promotional materials (including Nestle [...]

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Event Marketing: Safeway’s ‘Eating Right’ Steals the Spotlight

Location: San Jose, CA
At this year’s San Jose Rock ‘n’ Roll Marathon, Attack! Marketing & Promotions teamed up with Safeway’s health conscious Eating Right brand to increase awareness of the chain’s “Spot Your Needs” dietary program. Attack staff educated consumers on the brand and offered personalized keepsakes for expo attendees by marrying digital photography [...]

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Event Marketing and Premium Sampling: Kellogg’s at Speaking of Women’s Health Convention

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Locations: Salt Lake City, UT and Indianapolis, IN
At this year’s Speaking of Women’s Health conferences, Kellogg’s and Attack! Marketing worked together to host the event’s most popular booth. Friendly and outgoing Attack staff shared Kellogg’s Healthy Beginning breakfast and snack foods with excited conference attendees and provided complimentary Kellogg’s mugs and calendars. [...]

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Publicity Stunt: “A Gunfighter’s Pledge”

Locations: Los Angeles, Atlanta, Chicago, New York, Boston
To increase awareness of the Hallmark Channel’s Western themed television show, “A Gunfighter’s Pledge”, Attack! Marketing and Promotions sent brand ambassadors out to interact with the public and increase excitement surrounding the show. Dressed in authentic cowboy attire, fifty lively young men infiltrated high [...]

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Event Marketing: Semi-Pro DVD Release

To promote the DVD release of blockbuster hit Semi-Pro , starring Will Ferrell, Attack! Marketing and Promotions staff interacted with basketball fans leaving the Lakers v. Celtics playoff game at the Los Angeles Staples Center. Staff dressed in Semi-Pro themed outfits distributed over 3,000 mini basketballs to the receptive and enthusiastic crowd.
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Street Sampling: West Coast starts Poppin’ popchips

Locations: Los Angeles and Mountain View California
Over 4th of July weekend, Attack Marketing and Promotions field staff helped hundreds of Americans celebrate by sharing nearly 7,000 bags of the delicious, locally made popchips snacks. “Attackers” visited popular beaches, family barbecues, and busy parts of town to distribute popchips, bringing a great snack, [...]

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Brand Ambassadors in Street Sampling: Del Taco’s Inferno

Location: Los Angeles
Attack! Marketing and Promotions’ brand ambassadors worked with Del Taco to create a fun, high impact marketing initiative sure to get Los Angeles excited about the restaurant’s newest and spiciest hot sauce, “Inferno.” Attack selected high traffic locations in Los Angeles and sent groups of energetic, uniformed brand ambassadors out [...]

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Event Marketing: SKATE DAY!

Location: Tampa, San Diego, Los Angeles, and New York City
To promote TechDeckLive.com, an interactive skateboarding website, Attack! sent youthful and energetic staff to skate parks nationwide on “Go Skateboarding Day”, the official international holiday of skateboarding. Attack street teams stenciled the website’s logo on and around busy skate parks, distributed premiums, and gave stoked [...]

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Publicity Stunt: ZIG. ZAG. ZUG.

Locations: New York, Los Angeles, San Francisco, Chicago and Miami
Attack! Marketing and Promotions stage the ambient introduction of MINI Cooper’s newest family member, the ‘Clubman,’ with a nontraditional project that generated relevant buzz and excitement surrounding the vehicle. In each city professional drivers drove three different MINI models in formation through high-impact [...]

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Publicity Stunt: VISA; Bastille Day!

Location: San Francisco
In order to drive traffic to VISA’s new sport-oriented travel website, www.fanwithaplan.com, Attack! Marketing and Promotions created an authentic rugby experience in downtown S.F.. A branded rugby field, rugby players and costumed brand ambassadors drew passing consumers in with rugby themed competitions and prize giveaways. Over 10,000 flyers were distributed, and [...]

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Multi-Market Promotions: DirecTV to the Rescue!

Locations: Los Angeles, California: Del Amo Fashion Center, Westfield Topanga Mall, Santa Monica 3rd St. Promenade and The Grove
In response to the Time Warner Cable crisis in Southern California, Attack! Marketing and Promotions and DirecTV conceptualized a multi-market promotional program that attracted over 15,000 visitors. The projects theme, “Let DirecTV save you from [...]

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