Mock Protest: Horizon Media’s “Yes on 23″

Location: Henderson, NV
Attack! teamed with Horizon Media to stage a mock rally in front of the zappos.com headquarters just outside of Las Vegas.   Promotional talent, armed with wooden pickets and wearing bright shirts emblazoned with “yeson23.net” messaging formed an energetic, lively crowd.  Protestors were instructed keep their lips sealed on the nature of the cause, [...]

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Buzz Marketing: Dude, where’s my Bailout Wine?

Location:  San Francisco, CA
Crushpad, a winery in Napa that enables people to make their own luxury-class wines,  recently launched their 2007 Cabernet,   Bailout Wine.  The bottle is priced at $39, but for every 100 point drop in the DOW from the date of purchase to the bottling date in August, Crushpad promises to send customers [...]

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Cause Marketing: Nic O’tine Awareness

Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]

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Event Marketing: Games, Gears, and Gadgets–Best Buy G3 Tour!

Locations: Ann Arbor, MI; Springfield, MO, Manhattan, KS; Norman, OK; Stillwater, OK; Baton Rouge, LA; Alberquerque, NM; Phoenix, AZ; Irvine, CA; Monore, LA; El Paso, TX; San Jose, CA; Berkeley, CA; Northridge, CA; San Diego, CA
College students at 16 campuses across the nation had the opportunity to play the hottest new game titles before their [...]

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Holiday Sampling: Harajuku Lovers at Macy’s Parade

Location: New York City, New York
Attack! Brand Ambassadors spent two days this past weekend passing out flyers and distributing samples to festive New Yorkers. They distributed 8,000 Harajuku Lovers fragrance samples to enthusiastic parade goers at the Macy’s Thanksgiving Day Parade. The streets were filled with women and girls of all ages–with teens [...]

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Cause Marketing: Movember Awareness

Locations: New York City, San Diego, San Francisco, Los Angeles, Chicago
Movember, the month-long, mustache-themed annual event raising awareness and funds for prostate and testicular cancer, partnered with Attack! Marketing & Promotions to send talented and energetic staff into five U.S. cities.  At high traffic events and locations in each market,  Attack teams sported Movember branded [...]

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Publicity Stunt: More Magazine “Hold It”!

Location:  Chicago, IL
Attack! Marketing and Promotions staged a group “Hold It!” in busy downtown Chicago to celebrate More Magazine’s October issue, which featured cover lady Michelle Obama.  100 Attack actors holding copies of the magazine “froze” in various nonchalant positions for five minutes as passersby expressed interest and intrigue as they were forced to weave [...]

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Publicity Stunt: “A Gunfighter’s Pledge”

Locations: Los Angeles, Atlanta, Chicago, New York, Boston
To increase awareness of the Hallmark Channel’s Western themed television show, “A Gunfighter’s Pledge”, Attack! Marketing and Promotions sent brand ambassadors out to interact with the public and increase excitement surrounding the show. Dressed in authentic cowboy attire, fifty lively young men infiltrated high [...]

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Publicity Stunt and Guerilla Marketing: Fox Sports; LT wants your vote!

Location: New York City
Attack! Marketing and Promotions sent a group of fun and professional football fans to Fox Sports headquarters to serve as the official campaigners for LaDaninian Tomlinson, star rusher for the San Diego Chargers. As LT spoke with press, Attack! Marketing staff helped campaign for LT to become the #1 [...]

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Guerilla Marketing: Vespa- Maybelline Wedding in NYC!

Location: New York City
Attack Marketing teamed up with Conde Nast Bridal Media, Maybelline and Vespa for a wedding-themed publicity stunt in Manhattan. A costumed bride and groom cruised the streets of Manhattan on a spankin’ new Vespa scooter, giving out nearly 3,000 samples of Maybelline lipstick and 3,000 promotional postcards. The bride and groom, [...]

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Publicity Stunt: ZIG. ZAG. ZUG.

Locations: New York, Los Angeles, San Francisco, Chicago and Miami
Attack! Marketing and Promotions stage the ambient introduction of MINI Cooper’s newest family member, the ‘Clubman,’ with a nontraditional project that generated relevant buzz and excitement surrounding the vehicle. In each city professional drivers drove three different MINI models in formation through high-impact [...]

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Publicity Stunt: The Westin Hotel Zen Garden

Location: San Francisco, California
The Westin Hotel chain needed a creative way to enhance their nationwide campaign to promote the rejuvenating and renewing experience of a Westin stay. Through the course of a three-day workweek Attack! Marketing and Promotions commissioned a local Zen artist to design a Zen garden in San Francisco’s busy Union Square (directly [...]

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Publicity Stunt: VISA; Bastille Day!

Location: San Francisco
In order to drive traffic to VISA’s new sport-oriented travel website, www.fanwithaplan.com, Attack! Marketing and Promotions created an authentic rugby experience in downtown S.F.. A branded rugby field, rugby players and costumed brand ambassadors drew passing consumers in with rugby themed competitions and prize giveaways. Over 10,000 flyers were distributed, and [...]

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