Product Sampling: Burt’s Bees Lip Balm

Location: San Francisco, CA
Attack! brand ambassadors distributed 15,000 pamphlets and 10,000 Burt’s Bees lip balm tubes as part of the brand’s 25th anniversary celebration. A team of twenty energetic ladies targeted women ages 18-45 in various areas of downtown S.F., successfully brightening the lunch breaks of thousands with a gift from Burt’s [...]

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Street Teams: ULTA Miami

Location: South Beach, Miami
To celebrate the grand opening of ULTA’s Miami location, Attack! Marketing sent brand ambassadors and models into South Beach hotspots to get shoppers excited about the beauty superstore.  The Attack! team spent a week passing out beauty product samples and flyers advertising the store.  13,200 catalogs, 5,000 frangrance samples, 2,500 coupons and [...]

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Costumed Sample Distribution: Lush’s Lushman Shaves the World!

Locations: Atlanta, GA; Chicago, IL; Brandon, FL; Baton Rouge, LA; Los Angeles, CA; New York City, NY

Attack! Marketing & Promotions  saved the day once again by sending Lushman, the brand’s resident superhero, to Lush’s natural cosmetics stores nationwide. Lushman used his muscles and moves to create buzz about the company’s newest shaving cream.  In [...]

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Holiday Sampling: Safeway’s O Organics

Location:  San Francisco, CA
Attack! Marketing & Promotions was out this holiday season in full force to remind hungry shoppers and sweet-tooth aficionados of healthy snack alternatives.  Knowledgeable and energetic staff set up shop at the Embarcadero Ice Rink,  sampling O Organics products for two consecutive weekends.  Attack teams raised awareness and built interest and excitement [...]

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Event Sampling: Popchips Tailgate

Locations: Berkeley, CA; Pasadena, CA; Pullman, WA; Corvallis, OR
To build brand brand awareness for Popchips, Attack! Marketing & Promotions sent talented and energetic Brand Ambassadors to College Football tailgates in four different U.S. cities.  At each big game event, Attack teams distributed 6,800  sample bags of Popchips to hungry football fans, including students, parents, and [...]

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Buzz Marketing: The Face Shop on the Today Show!

Locations: Omaha, NB; Minneapolis, MN; Milwaukee, WI; San Francisco, CA; Los Angeles, CA; Chicago, IL; Portland, OR; Las Vegas, NV; New York, NY; Kansas City, KS; San Diego, CA; Atlanta, GA; Seattle, WA; Miami, FL; Denver, CO; Phoenix, AR; Dallas, TX; Austin, TX; Houston, TX; Orlando, FL.
Attack! Brand Ambassadors have been driving awareness and creating [...]

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Holiday Sampling: Harajuku Lovers at Macy’s Parade

Location: New York City, New York
Attack! Brand Ambassadors spent two days this past weekend passing out flyers and distributing samples to festive New Yorkers. They distributed 8,000 Harajuku Lovers fragrance samples to enthusiastic parade goers at the Macy’s Thanksgiving Day Parade. The streets were filled with women and girls of all ages–with teens [...]

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Event Marketing: Cholula at the Ski and Snowboard Fest

Location: San Francisco, CA
At this year’s Ski and Snowboard Festival,  Attack brand ambassadors were on-site to get Cholula hot sauce in the mouths of festival attendees.  Snowboarders and bunnies alike were encouraged to taste “The Flavorful Fire”.   A pallet’s worth of individual Cholula bottles, plus 100 pounds of corn chips and over 500 cookbooks [...]

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Guerrilla Campaign: Medical Research Institute

Locations: Los Angeles, Boston and Austin
To introduce the Medical Research Institute’s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! Marketing and Promotions conceptualized and executed a multi-market product introduction and promotion.  Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events.   An Attack! produced [...]

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Event Sampling: Coffee-mate

Locations: New Orleans, Atlanta, Washington D.C. and Chicago
To build brand brand awareness for Nestlé Coffee-mate creamers, Attack! Marketing & Promotions sent talented and energetic staff into four U.S. cities.  At high traffic events in each market, the Attack teams set up cafe style super-booths where visitors were treated to pastries, coffee, promotional materials (including Nestle [...]

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Beverage Sampling: POM Wonderful at Fleet Week

Attack! Marketing and the delicious beverage company POM Wonderful activated a two day sampling program during Blue Angels’ Fleet Week in San Francisco.   On the event weekend, stellar Attack brand ambassadors poured samples and passed out bottles of POM Wonderful as SF natives and visitors gathered to watch the show.  Nearly 7,000 samples and 3,000 [...]

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Guerrilla Marketing and Premium Sampling: Attack and Popchips at Nike’s Human Race

Location: Los Angeles, CA
The thousands that gathered at Nike’s Human Race this year were treated to a visit by the increasingly renowned popchips street team. Attack! Marketing gathered L.A.’s best and brightest to represent popchips at the world famous race. Racers were treated to a pre-race show that featured some of the [...]

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Event Marketing and Premium Sampling: Kellogg’s at Speaking of Women’s Health Convention

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Locations: Salt Lake City, UT and Indianapolis, IN
At this year’s Speaking of Women’s Health conferences, Kellogg’s and Attack! Marketing worked together to host the event’s most popular booth. Friendly and outgoing Attack staff shared Kellogg’s Healthy Beginning breakfast and snack foods with excited conference attendees and provided complimentary Kellogg’s mugs and calendars. [...]

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Street Sampling: West Coast starts Poppin’ popchips

Locations: Los Angeles and Mountain View California
Over 4th of July weekend, Attack Marketing and Promotions field staff helped hundreds of Americans celebrate by sharing nearly 7,000 bags of the delicious, locally made popchips snacks. “Attackers” visited popular beaches, family barbecues, and busy parts of town to distribute popchips, bringing a great snack, [...]

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Brand Ambassadors in Street Sampling: Del Taco’s Inferno

Location: Los Angeles
Attack! Marketing and Promotions’ brand ambassadors worked with Del Taco to create a fun, high impact marketing initiative sure to get Los Angeles excited about the restaurant’s newest and spiciest hot sauce, “Inferno.” Attack selected high traffic locations in Los Angeles and sent groups of energetic, uniformed brand ambassadors out [...]

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Wet-Sampling: MRI Sampling at GNC Stores Nationwide

Locations: Over 50 stores across America
MRI, a leader in workout supplements, wanted to introduce their new products, Pro Nos/Anabolic Switch and BlackPowder, to GNC customers nationwide in a way that would create product awareness and boost sales. Attackconducted a nationwide search for qualified staff and selected professional, athletic and experienced men and women as [...]

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Wet-Sampling: Ready to get CRUNK!!!

Location: Los Angeles, Riverside and Irvine, California
Attack! Marketing and Promotions conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, [...]

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Street Sampling: Nestle Waters

Locations: Los Angeles, San Francisco, San Diego, Las Vegas, Phoenix
Nestle Waters had 30,000 cases of their new Pure Life Water, but no clear strategy for distribution. Attack! Marketing and Promotions devised a street-level sampling program to distribute the product to the awaiting consumer public. In total, 720,000 bottles were distributed alongside 250,000 coupons!
Learn [...]

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