Location: New York, NY
The classic apparel brand Original Penguin opened a new retail location in SoHo, and handsome Attack! brand ambassadors were on-hand to help celebrate. Two brand ambassadors manned branded Italian Ice Carts in the store’s trendy neighborhood, sharing the refreshing iced treats with passersby. Each treat was given alongside a promotional card, redeemable [...]
Archive for the ‘Sidewalk Advertising’ Category
Branded Italian Ice Carts: Orignial Penguin SoHo Grand Opening
Posted in Brand Ambassadors, Coupon Distribution, Italian Ice Carts, Sidewalk Advertising, Store Openings, tagged Brand Ambassadors, branded italian ice carts, New York, original penguin on September 29, 2009 | Leave a Comment »
Flyering: Whole Foods Market
Posted in Coupon Distribution, Flyer distribution, Guerrilla Marketing, Sidewalk Advertising, Street level initiatives on September 4, 2009 | 1 Comment »
Location: New York, NY
Attack! street teams were sent to busy intersections and high traffic commuter hubs to distribute Whole Foods promotional coupons to New York City residents. The teams directed traffic to surrounding Whole Foods locations and shared smiles and info on the popular chain’s new offerings.
Flyer Distribution: Commuter Nation
Posted in Brand Ambassadors, Buzz Marketing, Flyer distribution, Guerrilla Marketing, Influencer Campaigns, Sidewalk Advertising, Staffing, Street level initiatives, Street teams, Uncategorized, tagged commuter nation, environment, government, NY Metro, Penn Station, subsidy, Union Station on August 18, 2009 | Leave a Comment »
Locations: New York, NY; Washington, D.C.
Attack! sent street teams to NYC and Washington D.C. to get the word out on Commuter Nation’s program to promote savings, tax relief, environmental benefits and personal wellness. The brand ambassadors visited bustling subway stations during peak traffic times to explain how commuters could benefit from signing up for the [...]
Stenciling, Postering and Guerrilla Projects: Green Day Album Release
Posted in Guerrilla Marketing, Guerrilla Projections, Postering, Sidewalk Advertising, Stenciling, Street teams, Uncategorized, tagged 21st century breakdown, green day, Guerrilla Projections, New York City, Postering, Stenciling, Street teams on May 29, 2009 | Leave a Comment »
Location: New York City, NY
To celebrate the release of Green Day’s latest album, 21st Century Breakdown, Attack! executed a three part guerrilla program incorporating stenciling, postering and projections. Execution focused on areas surrounding Green Day’s various press stops. Attack! street teams stenciled over twenty large, biodegradable stencils and placed and distributed 3,000 posters. [...]
Buzz Marketing: Dude, where’s my Bailout Wine?
Posted in Brand Ambassadors, Buzz Marketing, Costumed Characters, Event Marketing, Flyer distribution, Guerrilla Marketing, Publicity stunts, Sidewalk Advertising, Staffing, tagged Attack Brand Ambassadors, Attack Marketing, Awareness, Bailout Wine, Buzz Marketing, Costumed Characters, Crushpad, Flyer distribution, San Francisco, Union Square on January 9, 2009 | Leave a Comment »
Location: San Francisco, CA
Crushpad, a winery in Napa that enables people to make their own luxury-class wines, recently launched their 2007 Cabernet, Bailout Wine. The bottle is priced at $39, but for every 100 point drop in the DOW from the date of purchase to the bottling date in August, Crushpad promises to send customers [...]
Cause Marketing: Nic O’tine Awareness
Posted in Brand Ambassadors, College Marketing, Costumed Characters, Flyer distribution, Guerrilla Marketing, Postering, Premium Distribution, Publicity stunts, Sidewalk Advertising, Sports Events, Staffing, Stenciling, Street level initiatives, Street teams, Tours, Wild postings, Youth Marketing, tagged Attack Marketing, Awareness, Brand Ambassadors, cause marketing, costumed character, multi-tiered project, Nic O'tine, Nicotine, Reno, respect the space, Sidewalk Stencil, Smoking, street team, Wild postings, Youth Marketing on December 11, 2008 | 1 Comment »
Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]
Bridal Marketing: Modern Bride
Posted in Brand Ambassadors, Flyer distribution, Guerrilla Marketing, Sidewalk Advertising, tagged Brand Ambassadors, Chicago, girls' night out, modern bride on November 6, 2008 | Leave a Comment »
Location: Chicago, IL
Over a weekend in November, Modern Bride treated the women of Chicago to 3,000 hot pink carnations. Attack! Marketing brand ambassadors used the flowers to promote an upcoming “Girls Night Out” event by tagging each flower with event information. The Attack! teams painted the town pink by targeting women at bridal boutiques, departments [...]
Event Marketing: SKATE DAY!
Posted in Brand Ambassadors, Event Marketing, Flyer distribution, Guerrilla Marketing, Premium Distribution, Sidewalk Advertising, Stenciling, Street level initiatives, Youth Marketing, tagged International Skate Day, Los Angeles, New York, Premium Distribution, San Diego, stencils, Street teams, Tampa, Youth Marketing on June 26, 2008 | Leave a Comment »
Location: Tampa, San Diego, Los Angeles, and New York City
To promote TechDeckLive.com, an interactive skateboarding website, Attack! sent youthful and energetic staff to skate parks nationwide on “Go Skateboarding Day”, the official international holiday of skateboarding. Attack street teams stenciled the website’s logo on and around busy skate parks, distributed premiums, and gave stoked [...]
Guerilla Marketing: Vespa- Maybelline Wedding in NYC!
Posted in Flyer distribution, Guerrilla Marketing, Publicity stunts, Sidewalk Advertising, Street level initiatives, tagged Conde Nast Bridal Media, Costumed Characters, Maybelline, models, New York, publicity stunt, sampling, Vespa on May 30, 2008 | Leave a Comment »
Location: New York City
Attack Marketing teamed up with Conde Nast Bridal Media, Maybelline and Vespa for a wedding-themed publicity stunt in Manhattan. A costumed bride and groom cruised the streets of Manhattan on a spankin’ new Vespa scooter, giving out nearly 3,000 samples of Maybelline lipstick and 3,000 promotional postcards. The bride and groom, [...]
College Marketing: DarkWatch: Campus Infiltration
Posted in College Marketing, Emcees, Flyer distribution, Premium Distribution, Sidewalk Advertising, Spokesmodels, Youth Marketing, tagged college campus infiltration, College Marketing, DarkWatch, Emcees, launch parties, Postering, sidewalk stencils, Spokesmodels, static stickering, Stenciling on January 12, 2007 | Leave a Comment »
Locations: Over 20 college campus
To promote the new video game ‘DarkWatch‘, Attack Marketing and Promotions infiltrated college campuses with a campaign that included static stickering, postering and over 2,000 sidewalk stencils! On-campus launch parties hosted by spokesmodels and emcees drew throngs of students in to play the game and compete for game consoles.
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