Buzz Marketing: Jamba Juice

Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA
Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons.   Street team efforts [...]

Branded Italian Ice Carts: Orignial Penguin SoHo Grand Opening

Location:  New York, NY
The classic apparel brand Original Penguin opened a new retail location in SoHo, and handsome Attack! brand ambassadors were on-hand to help celebrate.  Two brand ambassadors manned branded Italian Ice Carts in the store’s trendy neighborhood, sharing the refreshing iced treats with passersby.  Each treat was given alongside a promotional card, redeemable [...]

Newspaper Distribution: Beverly Hills Courier

Location:  Beverly Hills, CA
A team of seven uniformed brand ambassadors spent three days on Rodeo Drive distributing copies of the Beverly Hills Courier and gathering entries for a giveaway sponsored by the publication.  Brand ambassadors were outgoing, well-spoken, and able to mix well with the upscale Beverly Hills crowd.  Email addresses were collected along with [...]

Airport Marketing: Nestle Airport Greeters

Location:  Los Angeles, CA; Pasadena, CA
Attack! brand ambasadors were at John Wayne Aiport and Los Angeles Intermational Airport to greet attendees of the 2009 Nestle Marketing Summit with snacks, bottled water and directions after the travelers’ flights.  The friendly and helpful teams were a welcome change to the usual baggage claim experience and succeeded in [...]

Street Teams: Krystal’s Blitz Energy Drink

Locations:  Nashville, TN; Knoxville, TN; Birmingham, AL; Chattanooga, TN
To promote Krystal’s new energy drink, “Blitz”, guerrilla street teams distributed coupons at key nightlife events in Alabama and Tennessee.  Uniformed teams of four interacted directly with consumers and shared product info with young men and women out enjoying the evening.  Close to 8,000 coupons were distributed [...]

Video Game Buzz Marketing: Unbound Saga at Comic-Con

Location: San Diego, CA
To promote the fall release of Unbound Saga, a new video game for Sony’s PSP, Attack! brand ambassadors visited Comic-Con in San Diego’s Gaslamp District. Attack! stealthily placed stickers and branded urinal cakes at dozens of locations surrounding the convention center.  The street teams also gave the stickers to intrigued Comic-Con’ers and [...]

Flyer Distribution: Commuter Nation

Locations: New York, NY; Washington, D.C.
Attack! sent street teams to NYC and Washington D.C. to get the word out on Commuter Nation’s program to promote savings, tax relief, environmental benefits and personal wellness. The brand ambassadors visited bustling subway stations during peak traffic times to explain how commuters could benefit from signing up for the [...]

Mock Protest: Horizon Media’s “Yes on 23″

Location: Henderson, NV
Attack! teamed with Horizon Media to stage a mock rally in front of the zappos.com headquarters just outside of Las Vegas.   Promotional talent, armed with wooden pickets and wearing bright shirts emblazoned with “yeson23.net” messaging formed an energetic, lively crowd.  Protestors were instructed keep their lips sealed on the nature of the cause, [...]

Brand Awareness: Boost Mobile

Location: Baltimore, MD
Attack! brand ambassadors stormed the Inner Harbor 4th of July Celebration to spread the word about Boost Mobile’ s cost-effective phone plans. The street teams attracted considerable attention by stenciling over 30 Boost Mobile logos on major walkways  and placing posters in high-traffic areas. The promotion lasted all weekend and reached thousands of [...]

Brand Awareness: State Farm Insurance

Locations: Des Moines, IA; Lincoln, NE; Milwaukee, WI; Minneapolis, MN
At various music festivals in four Midwest markets, Attack! street teams got people talking about State Farm Insurance. The teams placed realistic broken-window stickers alongside State Farm contact information on hundreds of parked cars.  In addition, street teams  gave away 150 t-shirts and 250 branded $1 [...]

Film Release Promotion: The Last International Playboy

Locations: Seattle and Boston
Over three days in two cities Attack! street teams got the word out about independent film The Last International Playboy.  Postering teams placed 500 posters throughout the cities and interacted with young, hip crowds around popular theaters to raise interest in the approaching premiere date.  In addition to posters, the teams distributed [...]

Costumed Characters: XBox Squeeballs Promotion

Location: Los Angeles, CA
To promote the release of the Squeeballs video game and new action-activated sensors for XBox, Attack! took to the streets at the LA Convention Center. Brand ambassadors dressed up in life-size Squeeball costumes, handed out promotional flyers, and invited consumers to  line up for a chance to swing a tennis racket at [...]

Brand Awareness: Blimpies

Location: Los Angeles, CA
In dozens of locations across the Greater Los Angeles Area, Attack! brand ambassadors visited office buildings, shopping areas, industrial parks, schools, and medical centers to increase brand awareness for Blimpie’s select $5  sub sandwiches. The teams handed out 3,000 catering menus, 2,000 VIP free sub coupons and discount cards to eager and [...]

Product Sampling: Burt’s Bees Lip Balm

Location: San Francisco, CA
Attack! brand ambassadors distributed 15,000 pamphlets and 10,000 Burt’s Bees lip balm tubes as part of the brand’s 25th anniversary celebration. A team of twenty energetic ladies targeted women ages 18-45 in various areas of downtown S.F., successfully brightening the lunch breaks of thousands with a gift from Burt’s [...]

Stenciling, Postering and Guerrilla Projects: Green Day Album Release

Location: New York City, NY
To celebrate the release of Green Day’s latest album, 21st Century Breakdown, Attack! executed a three part guerrilla program incorporating stenciling, postering and projections. Execution focused on areas surrounding Green Day’s various press stops. Attack! street teams stenciled over twenty large, biodegradable stencils and placed and distributed 3,000 posters. [...]

Focus Groups: Kraft Foods

Location: Los Angeles, CA
Attack! Marketing sent ten Spanish speaking women to engage a target audience of Latinas at AT&T’s Fiesta Broadway celebration.  The bilingual brand ambassadors collected names and email addresses of women, specifically mothers, interested in participating in an online focus group for Kraft Foods.  Brand ambassadors shared specifics on the focus groups and [...]

In-store Promotions: Kellogs at Walmart

Locations:  Livermore, CA; Harbor, MI; Parkway Humble, TX; Edmond, OK; Midwest City, OK; Ardmore, OK; Schertz, TX;  St. Helens, WA;  Spring, TX;  San Antonio, TX; The Woodlands, TX; Orland Hills, IL
At Walmart locations across the country, Attack! worked to increase Kellogs’ brand and product awareness.  Kid-friendly brand ambassadors set-up branded booths offering complimentary face painting.  [...]

Spring Break Marketing: AVP Pro Beach Volleyball

Location:  Panama City, FL
Attack! Marketing spokesmodels invaded Spring Break hot-spot Panama City to get beach-goers excited about the Association of Volleyball Professionals’ (AVP)  first event of the 2009 season (co-sponsored by Crocs).   The energetic spokesmodels, sporting AVP bikinis and beach threads, engaged with Spring Breakers for three days leading up to the event, passing out [...]

Bridal Marketing: Project Bridesmaids

Location:  New York City
To raise awareness of Modern Bride’s “Out with the Old” event, Attack! sent  female brand ambassadors dressed as bridesmaids into the streets of New York.  The event, which encourages women to donate their gently used bridesmaid dresses to a worthy charity, offers attendees sneak peaks at the latest, trendsetting products and services [...]

Street Teams: ULTA Miami

Location: South Beach, Miami
To celebrate the grand opening of ULTA’s Miami location, Attack! Marketing sent brand ambassadors and models into South Beach hotspots to get shoppers excited about the beauty superstore.  The Attack! team spent a week passing out beauty product samples and flyers advertising the store.  13,200 catalogs, 5,000 frangrance samples, 2,500 coupons and [...]