Buzz Marketing: Jamba Juice

Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA
Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons.   Street team efforts [...]

Video Game Buzz Marketing: Unbound Saga at Comic-Con

Location: San Diego, CA
To promote the fall release of Unbound Saga, a new video game for Sony’s PSP, Attack! brand ambassadors visited Comic-Con in San Diego’s Gaslamp District. Attack! stealthily placed stickers and branded urinal cakes at dozens of locations surrounding the convention center.  The street teams also gave the stickers to intrigued Comic-Con’ers and [...]

Flyer Distribution: Commuter Nation

Locations: New York, NY; Washington, D.C.
Attack! sent street teams to NYC and Washington D.C. to get the word out on Commuter Nation’s program to promote savings, tax relief, environmental benefits and personal wellness. The brand ambassadors visited bustling subway stations during peak traffic times to explain how commuters could benefit from signing up for the [...]

Mock Protest: Horizon Media’s “Yes on 23″

Location: Henderson, NV
Attack! teamed with Horizon Media to stage a mock rally in front of the zappos.com headquarters just outside of Las Vegas.   Promotional talent, armed with wooden pickets and wearing bright shirts emblazoned with “yeson23.net” messaging formed an energetic, lively crowd.  Protestors were instructed keep their lips sealed on the nature of the cause, [...]

Brand Awareness: State Farm Insurance

Locations: Des Moines, IA; Lincoln, NE; Milwaukee, WI; Minneapolis, MN
At various music festivals in four Midwest markets, Attack! street teams got people talking about State Farm Insurance. The teams placed realistic broken-window stickers alongside State Farm contact information on hundreds of parked cars.  In addition, street teams  gave away 150 t-shirts and 250 branded $1 [...]

Film Release Promotion: The Last International Playboy

Locations: Seattle and Boston
Over three days in two cities Attack! street teams got the word out about independent film The Last International Playboy.  Postering teams placed 500 posters throughout the cities and interacted with young, hip crowds around popular theaters to raise interest in the approaching premiere date.  In addition to posters, the teams distributed [...]

Costumed Characters: XBox Squeeballs Promotion

Location: Los Angeles, CA
To promote the release of the Squeeballs video game and new action-activated sensors for XBox, Attack! took to the streets at the LA Convention Center. Brand ambassadors dressed up in life-size Squeeball costumes, handed out promotional flyers, and invited consumers to  line up for a chance to swing a tennis racket at [...]

Stenciling, Postering and Guerrilla Projects: Green Day Album Release

Location: New York City, NY
To celebrate the release of Green Day’s latest album, 21st Century Breakdown, Attack! executed a three part guerrilla program incorporating stenciling, postering and projections. Execution focused on areas surrounding Green Day’s various press stops. Attack! street teams stenciled over twenty large, biodegradable stencils and placed and distributed 3,000 posters. [...]

Holiday Sampling: Safeway’s O Organics

Location:  San Francisco, CA
Attack! Marketing & Promotions was out this holiday season in full force to remind hungry shoppers and sweet-tooth aficionados of healthy snack alternatives.  Knowledgeable and energetic staff set up shop at the Embarcadero Ice Rink,  sampling O Organics products for two consecutive weekends.  Attack teams raised awareness and built interest and excitement [...]

Event Sampling: Popchips Tailgate

Locations: Berkeley, CA; Pasadena, CA; Pullman, WA; Corvallis, OR
To build brand brand awareness for Popchips, Attack! Marketing & Promotions sent talented and energetic Brand Ambassadors to College Football tailgates in four different U.S. cities.  At each big game event, Attack teams distributed 6,800  sample bags of Popchips to hungry football fans, including students, parents, and [...]

Cause Marketing: Nic O’tine Awareness

Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]

Guerrilla Marketing: Attack at NYC Fashion Week with Women’s Wear Daily

Attack! Marketing & Promotions was at New York’s Fashion Week once again, this time partnered with Women’s Wear Daily, the city’s leading fashion, beauty and retail publication. The Attack staff was in the field for five consecutive days, distributing copies of the publication at key fashion shows around town. Energetic street teams targeted [...]

Guerrilla Marketing: Tony Hawk T-Mobile Sidekick

Locations: New York, Houston, Atlanta, Boston, Detroit, Washington D.C., Philadelphia, Chicago, St. Louis, Denver, Seattle, Irvine, Mountain View and San Diego
To increase consumer demand for the new Tony Hawk Sidekick, Attack! Marketing & Promotions sent street teams into 14 cities across the country. In each city, the teams spent four days canvassing malls, [...]

Wet-Sampling: Ready to get CRUNK!!!

Location: Los Angeles, Riverside and Irvine, California
Attack! Marketing and Promotions conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, [...]