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Archive for the ‘Stenciling’ Category

Street Stenciling: Tim McGraw Album Release

Posted in Guerrilla Marketing, Music Marketing, Stenciling, tagged , , , , on October 13, 2009 | Leave a Comment »

Locations:  Los Angeles, CA; Nashville, TN; Houston, TX; Philadelphia, PA; Salt Lake City, UT; Atlanta, GA; Chicago, IL; Dallas-Ft. Worth, TX; Phoenix, AZ; Orange County, CA; New York, NY
Professional Attack! street stenciling teams executed a two-part stenciling campaign to promote the release of Tim McGraw’s latest album.  The first round of stenciling left a trail [...]

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Stenciling, Postering and Guerrilla Projects: Green Day Album Release

Posted in Guerrilla Marketing, Guerrilla Projections, Postering, Sidewalk Advertising, Stenciling, Street teams, Uncategorized, tagged , , , , , , on May 29, 2009 | Leave a Comment »

Location: New York City, NY
To celebrate the release of Green Day’s latest album, 21st Century Breakdown, Attack! executed a three part guerrilla program incorporating stenciling, postering and projections. Execution focused on areas surrounding Green Day’s various press stops. Attack! street teams stenciled over twenty large, biodegradable stencils and placed and distributed 3,000 posters. [...]

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Cause Marketing: Nic O’tine Awareness

Posted in Brand Ambassadors, College Marketing, Costumed Characters, Flyer distribution, Guerrilla Marketing, Postering, Premium Distribution, Publicity stunts, Sidewalk Advertising, Sports Events, Staffing, Stenciling, Street level initiatives, Street teams, Tours, Wild postings, Youth Marketing, tagged , , , , , , , , , , , , , , on December 11, 2008 | 1 Comment »

Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]

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Event Marketing: SKATE DAY!

Posted in Brand Ambassadors, Event Marketing, Flyer distribution, Guerrilla Marketing, Premium Distribution, Sidewalk Advertising, Stenciling, Street level initiatives, Youth Marketing, tagged , , , , , , , , on June 26, 2008 | Leave a Comment »

Location: Tampa, San Diego, Los Angeles, and New York City
To promote TechDeckLive.com, an interactive skateboarding website, Attack! sent youthful and energetic staff to skate parks nationwide on “Go Skateboarding Day”, the official international holiday of skateboarding. Attack street teams stenciled the website’s logo on and around busy skate parks, distributed premiums, and gave stoked [...]

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