Buzz Marketing: Jamba Juice

Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA
Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons.   Street team efforts [...]

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Street Teams: Krystal’s Blitz Energy Drink

Locations:  Nashville, TN; Knoxville, TN; Birmingham, AL; Chattanooga, TN
To promote Krystal’s new energy drink, “Blitz”, guerrilla street teams distributed coupons at key nightlife events in Alabama and Tennessee.  Uniformed teams of four interacted directly with consumers and shared product info with young men and women out enjoying the evening.  Close to 8,000 coupons were distributed [...]

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Flyering: Whole Foods Market

Location: New York, NY
Attack! street teams were sent to busy intersections and high traffic commuter hubs to distribute Whole Foods promotional coupons to New York City residents.  The teams directed traffic to surrounding Whole Foods locations and shared smiles and info on the popular chain’s new offerings.

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Flyer Distribution: Commuter Nation

Locations: New York, NY; Washington, D.C.
Attack! sent street teams to NYC and Washington D.C. to get the word out on Commuter Nation’s program to promote savings, tax relief, environmental benefits and personal wellness. The brand ambassadors visited bustling subway stations during peak traffic times to explain how commuters could benefit from signing up for the [...]

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Mock Protest: Horizon Media’s “Yes on 23″

Location: Henderson, NV
Attack! teamed with Horizon Media to stage a mock rally in front of the zappos.com headquarters just outside of Las Vegas.   Promotional talent, armed with wooden pickets and wearing bright shirts emblazoned with “yeson23.net” messaging formed an energetic, lively crowd.  Protestors were instructed keep their lips sealed on the nature of the cause, [...]

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Brand Awareness: State Farm Insurance

Locations: Des Moines, IA; Lincoln, NE; Milwaukee, WI; Minneapolis, MN
At various music festivals in four Midwest markets, Attack! street teams got people talking about State Farm Insurance. The teams placed realistic broken-window stickers alongside State Farm contact information on hundreds of parked cars.  In addition, street teams  gave away 150 t-shirts and 250 branded $1 [...]

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Newspaper Distribution: amNewYork @ Fashion Week

Location: New York City
Attack! Marketing was out in full-force at one of the Big Apple’s most anticipated Spring events, Fashion Week.  Attack! brand ambassadors mingled with attendees at Bryant Park for four days, distributing 4,000 copies of amNewYork, the city’s premiere culture newspaper.

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Bridal Marketing: Project Bridesmaids

Location:  New York City
To raise awareness of Modern Bride’s “Out with the Old” event, Attack! sent  female brand ambassadors dressed as bridesmaids into the streets of New York.  The event, which encourages women to donate their gently used bridesmaid dresses to a worthy charity, offers attendees sneak peaks at the latest, trendsetting products and services [...]

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Buzz Marketing: NBA Live 2009

Locations:  Sacramento, San Francisco, Indianapolis, Minneapolis, Philadelphia, Washington DC, Chicago, Phoenix, Boston, Culver City, New York
To create buzz for the 2009 NBA Live Challenge Events, Attack! Marketing & Promotions‘ brand ambassadors took it to the streets and passed out flyers in 11 different cities.  Brand ambassadors also posted posters on college campuses, in malls and [...]

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Tradeshow Marketing: Agenda Fashion Tradeshow

Location: San Diego, CA
Agenda teamed with Attack Marketing & Promotions to provide limo service from the surf/ skate industry’s largest tradeshow, Action Sports Retail, to the nearby Agenda fashion show.  Attack brand ambassadors familiar with  action sports culture gave tradeshow attendees the “star treatment” as they guided them to waiting limousines.  The Attack! staff made [...]

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Holiday Sampling: Safeway’s O Organics

Location:  San Francisco, CA
Attack! Marketing & Promotions was out this holiday season in full force to remind hungry shoppers and sweet-tooth aficionados of healthy snack alternatives.  Knowledgeable and energetic staff set up shop at the Embarcadero Ice Rink,  sampling O Organics products for two consecutive weekends.  Attack teams raised awareness and built interest and excitement [...]

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Cause Marketing: Nic O’tine Awareness

Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]

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Event Marketing: Games, Gears, and Gadgets–Best Buy G3 Tour!

Locations: Ann Arbor, MI; Springfield, MO, Manhattan, KS; Norman, OK; Stillwater, OK; Baton Rouge, LA; Alberquerque, NM; Phoenix, AZ; Irvine, CA; Monore, LA; El Paso, TX; San Jose, CA; Berkeley, CA; Northridge, CA; San Diego, CA
College students at 16 campuses across the nation had the opportunity to play the hottest new game titles before their [...]

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Buzz Marketing: The Face Shop on the Today Show!

Locations: Omaha, NB; Minneapolis, MN; Milwaukee, WI; San Francisco, CA; Los Angeles, CA; Chicago, IL; Portland, OR; Las Vegas, NV; New York, NY; Kansas City, KS; San Diego, CA; Atlanta, GA; Seattle, WA; Miami, FL; Denver, CO; Phoenix, AR; Dallas, TX; Austin, TX; Houston, TX; Orlando, FL.
Attack! Brand Ambassadors have been driving awareness and creating [...]

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Holiday Sampling: Harajuku Lovers at Macy’s Parade

Location: New York City, New York
Attack! Brand Ambassadors spent two days this past weekend passing out flyers and distributing samples to festive New Yorkers. They distributed 8,000 Harajuku Lovers fragrance samples to enthusiastic parade goers at the Macy’s Thanksgiving Day Parade. The streets were filled with women and girls of all ages–with teens [...]

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Event Marketing: Madden Challenge ‘08

Location: Philadelphia, PN; Atlanta, GA; Boston, MA; Orlando, FL; New York, NY; Baltimore, MD; Dallas, TX
Attack! Brand Ambassadors were at it again, this time for Madden Challenge 08! They stormed nightclubs, barber shops, Best Buy stores, student unions, dorms, and local restaurants informing gamers, football fans and college students about tons of cool [...]

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Guerrilla Marketing: Attack at NYC Fashion Week with Women’s Wear Daily

Attack! Marketing & Promotions was at New York’s Fashion Week once again, this time partnered with Women’s Wear Daily, the city’s leading fashion, beauty and retail publication. The Attack staff was in the field for five consecutive days, distributing copies of the publication at key fashion shows around town. Energetic street teams targeted [...]

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Guerrilla Marketing: Tony Hawk T-Mobile Sidekick

Locations: New York, Houston, Atlanta, Boston, Detroit, Washington D.C., Philadelphia, Chicago, St. Louis, Denver, Seattle, Irvine, Mountain View and San Diego
To increase consumer demand for the new Tony Hawk Sidekick, Attack! Marketing & Promotions sent street teams into 14 cities across the country. In each city, the teams spent four days canvassing malls, [...]

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Corporate Advertising: Product (RED) and Windows Vista in S.F.

Location: San Francisco, California (Outside Lands Music and Arts Festival, The Castro District, Union Square and Fisherman’s Wharf)
Windows Vista and Dell Computers partnered with Product (RED) to bring a socially conscious new laptop to the market. To educate consumers on the product and program (which donates a portion of their [...]

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Publicity Stunt: “A Gunfighter’s Pledge”

Locations: Los Angeles, Atlanta, Chicago, New York, Boston
To increase awareness of the Hallmark Channel’s Western themed television show, “A Gunfighter’s Pledge”, Attack! Marketing and Promotions sent brand ambassadors out to interact with the public and increase excitement surrounding the show. Dressed in authentic cowboy attire, fifty lively young men infiltrated high [...]

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