Flyer Distribution: Commuter Nation

Locations: New York, NY; Washington, D.C.
Attack! sent street teams to NYC and Washington D.C. to get the word out on Commuter Nation’s program to promote savings, tax relief, environmental benefits and personal wellness. The brand ambassadors visited bustling subway stations during peak traffic times to explain how commuters could benefit from signing up for the [...]

Product Sampling: Burt’s Bees Lip Balm

Location: San Francisco, CA
Attack! brand ambassadors distributed 15,000 pamphlets and 10,000 Burt’s Bees lip balm tubes as part of the brand’s 25th anniversary celebration. A team of twenty energetic ladies targeted women ages 18-45 in various areas of downtown S.F., successfully brightening the lunch breaks of thousands with a gift from Burt’s [...]

Burt’s Bees in San Francisco

Attack! brand ambassadors will be in San Francisco May 27th, between 11am and 3pm, sampling Burt’s Bees products. Head to twitter.com/attackmarketing and ‘follow” Attack! to receive real-time tweets on the Burt’s team’s location.

Stenciling, Postering and Guerrilla Projects: Green Day Album Release

Location: New York City, NY
To celebrate the release of Green Day’s latest album, 21st Century Breakdown, Attack! executed a three part guerrilla program incorporating stenciling, postering and projections. Execution focused on areas surrounding Green Day’s various press stops. Attack! street teams stenciled over twenty large, biodegradable stencils and placed and distributed 3,000 posters. [...]

Beverage Sampling: POM Iced Teas and Coffee

Location: San Francisco, CA
Attack! sent POMbassadors to the start and finish lines at San Francisco’s craziest marathon, Bay to Breakers. Costumed brand ambassadors sampled POM’s new iced teas and coffee to runners, walkers and spectators at the race’s start. Near the finish line, friendly and knowledgebale staff offered samples at the official [...]

POM and Attack! at Bay to Breakers

Location: San Francisco, CA
Attack! brand ambassadors will be on-site Sunday, May 17th, at this year’s annual Bay to Breakers event offering free samples of POM Pomegranate juice to thirsty participants. If past years are any indication, most of the San Francisco Bay Area will be there, so be sure to set yourself up as [...]

Street Teams: Boost Mobile

Locations: Washington DC, Philadelphia, Cleveland, Chicago, New York, Detroit, Boston
To promote Boost Mobile’s new 50/50 plan, Attack! Marketing visited seven cities with picket-style signs, informational flyers, and energetic brand ambassadors.  The Attack! team directed consumers to nearby Boost Mobile stores and shared key product points with those interested for three days in each market.  In [...]

Cause Marketing: Nic O’tine Awareness

Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]

Guerrilla Campaign: Medical Research Institute

Locations: Los Angeles, Boston and Austin
To introduce the Medical Research Institute’s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! Marketing and Promotions conceptualized and executed a multi-market product introduction and promotion.  Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events.   An Attack! produced [...]

Guerrilla Marketing and Premium Sampling: Attack and Popchips at Nike’s Human Race

Location: Los Angeles, CA
The thousands that gathered at Nike’s Human Race this year were treated to a visit by the increasingly renowned popchips street team. Attack! Marketing gathered L.A.’s best and brightest to represent popchips at the world famous race. Racers were treated to a pre-race show that featured some of the [...]

Publicity Stunt: Nike Windrunner

Location: Hollywood, CA
This September Attack! Marketing & Promotions teamed with Nike as they hosted a world premiere movie night to celebrate their renowned Windrunner jacket. Humorous short films, all featuring the Windrunner as a central character or plot point, were shown to the gathered crowd of hipsters, ballers, movers and shakers. Attack’s [...]

Publicity Stunt and Guerilla Marketing: Fox Sports; LT wants your vote!

Location: New York City
Attack! Marketing and Promotions sent a group of fun and professional football fans to Fox Sports headquarters to serve as the official campaigners for LaDaninian Tomlinson, star rusher for the San Diego Chargers. As LT spoke with press, Attack! Marketing staff helped campaign for LT to become the #1 [...]

Brand Ambassadors in Street Sampling: Del Taco’s Inferno

Location: Los Angeles
Attack! Marketing and Promotions’ brand ambassadors worked with Del Taco to create a fun, high impact marketing initiative sure to get Los Angeles excited about the restaurant’s newest and spiciest hot sauce, “Inferno.” Attack selected high traffic locations in Los Angeles and sent groups of energetic, uniformed brand ambassadors out [...]

Online Marketing: BBC DanceWars takes it to the ‘Net

The British Broadcasting Corporation (BBC) selected Attack! Marketing and Promotions to build a non-traditional online campaign for their new primetime ABC show, Dance War: Bruno versus Carrie Ann. Attack! helped increase exposure and excitement surrounding the show by infiltrating key social networking sites, blogs, message boards and consumer boards. Concentrated efforts were made [...]