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To introduce the Medical Research Institute’s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! Marketing and Promotions conceptualized and executed a multi-market product introduction and promotion. Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events. An Attack! produced [...]
Archive for the ‘Video Creation’ Category
Guerrilla Campaign: Medical Research Institute
Posted in Brand Ambassadors, Branded Vehicles, Coupon Distribution, Event Marketing, Guerrilla Marketing, Market managers, Sampling Programs, Video Creation, Video production, Wet-Sampling, tagged brand ambassador, GNC, Medical Research Institute, MRI, pro nos, ready to drink, rtd, street team on October 31, 2008 | Leave a Comment »
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