Locations: Berkeley, CA; Pasadena, CA; Pullman, WA; Corvallis, OR
To build brand brand awareness for Popchips, Attack! Marketing & Promotions sent talented and energetic Brand Ambassadors to College Football tailgates in four different U.S. cities. At each big game event, Attack teams distributed 6,800 sample bags of Popchips to hungry football fans, including students, parents, and [...]
Archive for the ‘Youth Marketing’ Category
Event Sampling: Popchips Tailgate
Posted in Brand Ambassadors, College Marketing, Premium Distribution, Sampling Programs, Sports Events, Street teams, Youth Marketing, tagged Attack Marketing, Brand Ambassadors, Cal, college sports, Corvallis, event sampling, football, Oregon, OSU, popchips, Pullman, Rosebowl, Stanford, Tailgate, U. of Washington, UC Berkeley, UCLA, USC, WSU on January 9, 2009 | Leave a Comment »
Cause Marketing: Nic O’tine Awareness
Posted in Brand Ambassadors, College Marketing, Costumed Characters, Flyer distribution, Guerrilla Marketing, Postering, Premium Distribution, Publicity stunts, Sidewalk Advertising, Sports Events, Staffing, Stenciling, Street level initiatives, Street teams, Tours, Wild postings, Youth Marketing, tagged Attack Marketing, Awareness, Brand Ambassadors, cause marketing, costumed character, multi-tiered project, Nic O'tine, Nicotine, Reno, respect the space, Sidewalk Stencil, Smoking, street team, Wild postings, Youth Marketing on December 11, 2008 | 1 Comment »
Location: Reno, Nevada
Attack! brand ambassadors delivered a triple-threat, on behalf of Nic O’tine Awareness, to spread the word about the negative effects of second hand smoke to the local Reno/Sparks community. The multi-tiered project included visiting strategic events and hot spots s to create buzz with a costumed ashtray named “Nic O’tine”. The character distributed [...]
Event Marketing for Kids: PBS’ The Zula Patrol at Children’s Day
Posted in Costumed Characters, Event Marketing, Youth Marketing, tagged Children's Day, New York, PBS, The Zula Patrol on August 1, 2008 | Leave a Comment »
Location: South Street Seaport, Manhattan, New York City
Children’s Day 2008, the 15th annual national celebration of children, was a fun and memorable experience thanks in part to the cuddly, friendly, costumed characters from PBS‘ animated television series, The Zula Patrol. Two Attack! Marketing and Promotions staff dressed as lovable members of the Zula [...]
Event Marketing: SKATE DAY!
Posted in Brand Ambassadors, Event Marketing, Flyer distribution, Guerrilla Marketing, Premium Distribution, Sidewalk Advertising, Stenciling, Street level initiatives, Youth Marketing, tagged International Skate Day, Los Angeles, New York, Premium Distribution, San Diego, stencils, Street teams, Tampa, Youth Marketing on June 26, 2008 | Leave a Comment »
Location: Tampa, San Diego, Los Angeles, and New York City
To promote TechDeckLive.com, an interactive skateboarding website, Attack! sent youthful and energetic staff to skate parks nationwide on “Go Skateboarding Day”, the official international holiday of skateboarding. Attack street teams stenciled the website’s logo on and around busy skate parks, distributed premiums, and gave stoked [...]
Wet-Sampling: Ready to get CRUNK!!!
Posted in Branded Vehicles, College Marketing, In-Store Demos, Sampling Programs, Spokesmodels, Street level initiatives, Street teams, Wearable Media, Wet-Sampling, Youth Marketing, tagged College Marketing, Crunk!!! Energy Drink, in store sampling, Los Angeles, Wet-Sampling, Youth Marketing on April 1, 2008 | Leave a Comment »
Location: Los Angeles, Riverside and Irvine, California
Attack! Marketing and Promotions conceptualized and executed a high-impact, multi tiered street program that offered thousands of consumers the chance to taste a be a part of the CRUNK!!! experience. Teams of youthful and energetic brand ambassadors introduced thousands of consumers to the drink, both on the street, [...]
College Marketing: DarkWatch: Campus Infiltration
Posted in College Marketing, Emcees, Flyer distribution, Premium Distribution, Sidewalk Advertising, Spokesmodels, Youth Marketing, tagged college campus infiltration, College Marketing, DarkWatch, Emcees, launch parties, Postering, sidewalk stencils, Spokesmodels, static stickering, Stenciling on January 12, 2007 | Leave a Comment »
Locations: Over 20 college campus
To promote the new video game ‘DarkWatch‘, Attack Marketing and Promotions infiltrated college campuses with a campaign that included static stickering, postering and over 2,000 sidewalk stencils! On-campus launch parties hosted by spokesmodels and emcees drew throngs of students in to play the game and compete for game consoles.
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