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Archive for the ‘Buzz Marketing’ Category

Location: Houston, TX; New York, NY; New Brunswick, NJ; Long Beach, CA; East Lansing, MI; Miami, FL; Fort Worth, TX; Ann Arbor, MI; Fullerton, CA; Los Angeles, CA; Boston, MA

Kno “College Blitz” Program visited students at 25 college’s nationwide to promote Kno’s mission to shake up higher education by making learning engaging, efficient, and social for students!  Students acted as Brand Ambassadors and Campus Reps by used their own social media accounts to further spread Kno’s message and benefits to not only their peers, but also Teacher’s Assistants and Professors. Students were able to participate in live demonstrations and collect Kno handouts to pass out in dining halls, classes, and dorms!

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Location: San Francisco, CA

Attack! street teams hit the busy streets of San Francisco to reinvigorate awareness around Ride the Ducks’ unique amphibious landing craft tours of the city. Proudly flying branded balloons and dancing through the city, Attack!’s energetic brand ambassadors and a lively costumed character of the city-tour group’s mascot, Splash grabbed both locals’ and tourists’ attention. The teams distributed promotional flyers and coupons while offering interested audiences details on Ride the Ducks’ services!

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Locations: Austin, TX; Baton Rouge, LA; Boston, MA; Cincinnati, OH; Houston, TX; Knoxville, TN; Long Beach, CA; Los Angeles, CA; Raleigh, NC; Seattle, WA; Tampa, FL; Cincinnati, OH;  Philadelphia, PA; New York, NY;  Minneapolis, MN; Seattle, WA; New York, NY; Austin, TX; Richmond, VA

Axe Body Spray’s slogan, “Even Angels will Fall” sums up the experience Attack!s brand ambassadors bestowed on colleges around the country!

Attack! coordinated and executed a college tour of over 40 campuses around the country in support of the nationwide launch of Axe Body Spray’s new fragrance. Brand ambassadors possessing  the beauty and qualities of an angel distributed Axe Excite samples to thousands of eager fellows at each campus. The personable promotional models were even a hit with the female student population with many requesting extra samples for their significant others!

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Attack! Brand Ambassadors pose with their singage in Seattle, WA

Locations: New York, NY; Chicago, IL; Dallas, TX; Houston, TX; Boston, MA; Washington, DC; Miami, FL; Seattle, WA; Atlanta, GA; San Francisco, CA; Los Angeles, CA

Attack! Brand Ambassadors stripped to their boxers, a tie and dress shoes across America to support the Men’s Warehouse Suit Drive.  The street teams discussed donations of gently used professional attire with passerby and called attention to increase participation and raise awareness for the annual charity event. The campaign targeted multiple high traffic locations around the US, where they held signs and provided the public with a view that was sure to catch the eye.

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Jerseylicious-Promotional-Models-Street-Teams-New-York


Location: Manhattan, NY

Attack! promotional models headed to the busy streets of  New York  to celebrate the newest season of the Style Network’s popular series, Jerseylicious. Brand ambassadors interacted with passersby and distributed special Metro newspaper issues filled with Jerseylicious gossip. Street teams encouraged interested commuters to learn more by tuning in to the show’s newest season!

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T-Mobile-U-Stream-Brand-Ambassadors2

T-Mobile-U-Stream-Brand-AmbassadorsLocation: Storrs, CT; Gainesville, FL; Durham, NC; Chapel Hill, NC; Richmond, VA; Columbus, OH; Tallahassee, FL

Attack! brand ambassadors organized on-site games and activities during NCAA March Madness to promote T-Mobile and online video streaming client U-stream. In 7 major markets throughout the East Coast, energetic teams of brand ambassadors interacted with basketball fans by playing mini basketball games and distributing T-mobile freebies.  Event attendees were also encouraged to  test out new mobile demo products.

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Locations: Dallas, TX; New York, NY; Los Angeles, CA; Chicago, IL; Portland, OR

iBallz™, an iPad protection accessory company, commissioned the help of Attack!’s new service, Social Underground™ to help generate organic online content from core advocates and create meaningful content online.  The “online brand ambassadors” or core advocates, were given an iBallz equipped iPad for one week and asked to create and share interesting content, highlighting the iBallz™ unique capabilities.

Top advocate were invited to join iBallz™ founders at the MacWorld conference for an afternoon of iBallz™ demonstrations and consumer interactions

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