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Archive for the ‘Event Marketing’ Category

Location: Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; San Diego, CA

Over 90 Attack! brand ambassadors executed choreographed flash mobs over 5 major markets across the nation in an effort to help promote the launch of Nintendo’s new video game, Super Mario 3D Land.

The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.

For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.

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Locations: Toronto, ONT & Vancouver, BC

Attack!’s Canadian staff built awareness around Money Gram, a global money transfer service, in two major Canadaian markets. Brand ambassadors distributed branded Money Gram bags  at Toronto’s Caribbean Carnival. Teams engaged in conversations with interested festival goers sharing information on Money Gram services. Promotional materials were also distributed by Attack! street teams at high-traffic shopping centers.

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Location: Anaheim, CA

Attack!’s personable brand ambassadors helped execute a series of family-fun experiences for Angels fans throughout the 2011 baseball season.

The energetic Attack! team fostered excitement at the Angels’ Family Sunday events while welcoming guests and managing on-site executions. Attack! brand ambassadors oversaw numerous activities featured at the family-oriented events including  arts and crafts stations, pitch speed competitions and Xbox gaming contests. The team also had the pleasure of awarding kids a spin on the prize wheel for simply being a proud Angels fan!

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Location: Mason, OH

The United States Tennis Association (USTA) Midwest Section enlisted in Attack!s experiential services to raise awareness of the league’s free one-year junior membership promotion. Attack! brand ambassadors managed membership sign-up stations at the USTA Midwest Tournament while engaging guests with information on the benefits of  junior membership. A prize wheel featuring tennis oriented gifts such as racquets and branded t-shirts further enticed curious event-attendees to learn more about the USTA’s membership options. Ensuring all event attendees were aware of the  promotional offer, Attack! street teams created excitement throughout tournament grounds by signing up and directing interested guests to the prize wheel!

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Location: Wilmington, DE & Newark, DE

Attack! brand ambassadors had the pleasure of stirring buzz around the Delaware State Lottery at the 7th Annual Spark Summer Music Series – eight weeks of the hottest local bands on the Delaware music scene. While offering information on the Lottery’s various games, brand ambassadors delighted audiences with $5 and $1 Instant Win Scratch Off tickets! The Attack! team also kept guests informed about nightly Prize Pack drawings taking place between band sets by distributing sign-up cards and helping interested event-goers to get involved.

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Target-Brand-Ambassadors

Location: New York, NY

In order to help put books in kids’ hands and foster learning, Target partnered with Read Across America for a fun, educational promotion.  Professional Attack! brand ambassadors were on site to see the promotion through and keep things running smoothly.  A costumed Cat in the Hat was also on site to help promote and interact with participants. The event helped to connect consumers with Target and also raised 25,000 books for students in public schools.

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Specialty-Staff-SugarCRM-CarolersLocation: San Francisco, CA

Attack! brand ambassadors headed to San Francisco’s Moscone Center to help promote SugarCRM during Dreamforce 2010. Street teams of carolers serenaded Dreamforce attendees with SugarCRM melodies set to classic Christmas songs, including, “The 12 Days of Dreamforce” and “Deck the Halls (with Overpriced CRM).” Friendly brand ambassadors distributed song books highlighting the benefits of SugarCRM and encouraged interested passers to visit the SugarCRM website to learn more.

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