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Archive for the ‘Hispanic Marketing’ Category

bilingual-staffing-comcast-flyers

bilingual-brand-ambassadorsLocation: San Francisco Bay Area, CA; New York, NY; Dallas, TX

Attack! bi-lingual brand ambassadors visited local retail stores targeting Hispanic populations to help promote Comcast’s cable network. Promotional street teams distributed flyers about Comcast Xfinity cable, internet and phone services to resident shoppers. Interested passers were encouraged to visit the Comcast website and stores to learn more about the available services and product.

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Kraft-Foods-Bilingual-Street-Teams

Kraft-Foods-Street-Team-Marketing-Distributing-Flyers

Location: Los Angeles, CA

Attack! sent ten Spanish speaking women to engage a target audience of Latinas at AT&T’s Fiesta Broadway celebration.  The bilingual brand ambassadors collected names and email addresses of women, specifically mothers, interested in participating in an online focus group for Kraft Foods.  Brand ambassadors shared specifics on the focus groups and relayed speaking points to the Fiesta’s attendees.  Close to a 700 information cards were distributed!

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Del-Taco-Promotional-Staffing-and-Brand-Ambassadors Del-Taco-and-Event-Marketing-Agency-Sampling

Location: Los Angeles

Attack! brand ambassadors promoted Del Taco by creating a fun, high impact marketing initiative sure to get Los Angeles excited about the restaurant’s newest and spiciest hot sauce, “Inferno.” Attack selected high traffic locations in Los Angeles and sent groups of energetic, uniformed brand ambassadors out alongside a branded fire-truck, samples of Inferno, chips, beverages and Del Taco coupons. The firetruck and sparkling field staff mingled with people at Angels and Dodgers baseball games, as well as at popular Los Angeles beaches on Memorial Day Weekend.

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