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Archive for the ‘In-Store Demos’ Category


Locations: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Attack! recently planned, managed, and executed in-store promotions to propel Matrix’s product family to stardom with local stylists in Florida. Brand Ambassadors were present at these stores where they distributed product samples and coupons to eager customers. These Floridian stylists were even more excited about Matrix when they learned they could enter a sweepstakes to win an all-inclusive trip to New York City to meet celebrity stylist Nicholas French! Attack! also custom developed an iPad application for Matrix that made data collection quick and easy.

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Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!

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Location: Hollywood, CA

Attack! brand ambassadors carried out a 24 hour sampling event at the famous Hollywood & Highland mall to create awareness and excitement around the launch of Kellogg’s new Crunchy Nut cereal.

Pajama-clad brand ambassadors distributing wet and dry Crunchy Nut cereal samples highlighted the world’s largest cuckoo clock that featured a live performer announcing breakfast times around the world. The team also directed audiences to green screen photo booths where fans could capture and share pictures of themselves in funny morning scenes around the globe.

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Location: New York, NY; Atlanta, GA; Norfolk, VA; Orlando, FL; Miami, FL; Tampa, FL; Boston, MA; Chicago, IL; Dallas, TX; Los Angeles, CA; Las Vegas, NV; Minneapolis, MN

Attack! brand ambassadors toured the country and visited various malls to help promote the new Xbox Kinect. The tour staff had a great time bringing awareness to the new product by demonstrating how the games worked and encouraged shoppers to participate as well. Tour managers supervised on-site set-up, booth activations and staff scheduling. Energetic brand ambassadors interacted with booth guests and encouraged consumers to sign-up for Xbox Kinect updates.

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Brand-Ambassadors-Holistic-SelectLocations: Saskatoon, SK; Brooklin, ONT; Victoria, BC; Oakville, ONT; Orleans, ONT; Toronto, ONT; Hamilton, ONT; Regina, SK; London, ONT; Mississaugua, ON

Attack! pet-friendly brand ambassadors headed out to local pet stores throughout Canada to help promote Holistic Select pet food. Energetic in-store demonstrators distributed Holistic Select coupons and brochures to interested pet parents and owners. Brand ambassadors engaged in conversation with shoppers, presenting key product points and answering pet care questions. Owners who were looking to shop for pets with special dietary needs were encouraged to try out Holistic Select, a natural pet food alternative.

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nightlife-brand-ambassadors-labatt-canadian-beerLabatt-promotional-nightlife-brand-ambassadors

Locations: Detroit, MI; Saratoga, NY; Pittsburgh, PA; Syracuse, NY; Columbus, OH; Buffalo, NY; Rochester, NY; Cleveland, OH

Attack! promotional brand ambassadors headed out to popular bars to help promote Labatt’s Canadian Light Beer. Nightlife ambassadors were decked out in matching electric blue outfits and helped distribute samples of the newest beer to interested consumers. Branded flyers and giveaways were also passed out during the night to help spread the word amongst local bar hoppers.

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vitaminwater-brand-ambassadors-and-sample-distribution

vitaminwater-promotional-sample-distribution-and-brand-ambassadors

Locations: Miami, FL; Los Angeles, CA; Cape Cod, MA

Attack! brand ambassadors helped promote vitaminwater’s latest flavors at local beaches in Florida, California, and Massachusetts. Street teams, armed with large coolers, distributed bottle samples of the popular drink to resident beach-goers. Promotional street team members interacted with passersby to help create new buzz around the newest flavor of Vitamin Water Zero.

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