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Archive for the ‘Wet-Sampling’ Category

Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!

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Location: Hollywood, CA

Attack! brand ambassadors carried out a 24 hour sampling event at the famous Hollywood & Highland mall to create awareness and excitement around the launch of Kellogg’s new Crunchy Nut cereal.

Pajama-clad brand ambassadors distributing wet and dry Crunchy Nut cereal samples highlighted the world’s largest cuckoo clock that featured a live performer announcing breakfast times around the world. The team also directed audiences to green screen photo booths where fans could capture and share pictures of themselves in funny morning scenes around the globe.

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nightlife-brand-ambassadors-labatt-canadian-beerLabatt-promotional-nightlife-brand-ambassadors

Locations: Detroit, MI; Saratoga, NY; Pittsburgh, PA; Syracuse, NY; Columbus, OH; Buffalo, NY; Rochester, NY; Cleveland, OH

Attack! promotional brand ambassadors headed out to popular bars to help promote Labatt’s Canadian Light Beer. Nightlife ambassadors were decked out in matching electric blue outfits and helped distribute samples of the newest beer to interested consumers. Branded flyers and giveaways were also passed out during the night to help spread the word amongst local bar hoppers.

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vitaminwater-promotional-sample-distribution-and-brand-ambassadors

Locations: Miami, FL; Los Angeles, CA; Cape Cod, MA

Attack! brand ambassadors helped promote vitaminwater’s latest flavors at local beaches in Florida, California, and Massachusetts. Street teams, armed with large coolers, distributed bottle samples of the popular drink to resident beach-goers. Promotional street team members interacted with passersby to help create new buzz around the newest flavor of Vitamin Water Zero.

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Locations:   Phoenix, AZ; Tuscon, AZ; San Diego, CA; Santa Barbara, CA; Las Vegas, NV; Honolulu, HI

Attack! demo teams visited key markets in California, Hawaii, Nevada, and Arizona to promote Steaz Tea, an organic, micro-brewed tea.  Attack! facilitated and staffed demo stations in Whole Foods and Whole Body stores, offering samples to customers.  Additionally, teams gave away branded yoga mats with every case of tea purchased as a way to highlight the brand’s commitment to healthy living.

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cholula-promotional-staff-brand-ambassadors

Location: San Francisco, CA

At this year’s Ski and Snowboard FestivalAttack brand ambassadors were on-site to get Cholula hot sauce in the mouths of festival attendees.  Snowboarders and bunnies alike were encouraged to taste “The Flavorful Fire”.   A pallet’s worth of individual Cholula bottles, plus 100 pounds of corn chips and over 500 cookbooks were distributed over a two day period.

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MRI-Street-Teams-and-Wrapped-Vehicles

Locations: Los Angeles, Boston and Austin

To introduce the Medical Research Institute‘s first ready-to-drink protein shake (Pro Nos) to fitness afficianados across America, Attack! conceptualized and executed a multi-market product introduction and promotion.  Fit, health-conscious staff were trained and sent to strategic gyms, health-clubs, GNC stores and special events.   An Attack! produced promotional video was displayed at all gyms, offering those interested in-depth product info.  Whether it be passing out samples in the weight room at 24 Hour Fitness or at a high-traffic GNC store, staff delivered product information and coupons to the the target demographic, boosting sales, product awareness, and brand loyalty.

Learn more about the MRI RTD marketing campaign.

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