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Archive for the ‘In-Store Promotions’ Category


Locations: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Attack! recently planned, managed, and executed in-store promotions to propel Matrix’s product family to stardom with local stylists in Florida. Brand Ambassadors were present at these stores where they distributed product samples and coupons to eager customers. These Floridian stylists were even more excited about Matrix when they learned they could enter a sweepstakes to win an all-inclusive trip to New York City to meet celebrity stylist Nicholas French! Attack! also custom developed an iPad application for Matrix that made data collection quick and easy.

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Location: New York, NY; Dallas, TX; San Francisco, CA

Attack! bi-lingual brand ambassadors participated in a large scale  in-store promotion  to drive awareness of a payment card among the Hispanic demographic. Attack! teams visited stores in cities surrounding three metropolises: New York, Dallas and San Francisco. The friendly Spanish-speaking staff distributed branded shirts, free sample cards and informative flyers to local shoppers.

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Tommy-Hilfiger-Street-Team-Brand-Ambassadors

Tommy-Hilfiger-Brand-Ambassadors-Sampling-CouponsLocations: White Plains, NY; New York, NY; Georgetown, DC;

Attack! promotional models headed to local Tommy Hilfiger stores located in popular mall destinations to help promote the newest TOMMY clothing line. Energetic brand ambassadors interacted with shoppers, encouraging them to learn about the new line. Promotional spokesmodels dressed in TOMMY gear distributed the Zine, a miniature magazine featuring TOMMY products and lifestyles. Promotional coupons were also attached to each Zine for shoppers to enjoy!

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Market: New York City, NY

Attack! hired energetic Brand Ambassador Models in their 20′s to sample Neutrogena products in New York City’s Times Square.  Their mission was to spread positive brand awareness amongst surrounding crowds by handing out postcard sized product samples of a new Neutrogena beauty line. In addition to sampling, the Brand Ambassadors greeted and drove people into the Times Square Walgreens location to experience an exciting in-store event.

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Location: New York City, NY; Northern New Jersey, NJ

Attack! teams were sent into the field to promote Nickelodeon’s live show, ‘StoryTime’, by distributing 50,000 placemats in healthy family restaurants throughout Manhattan and northern New Jersey. Restaurants received placemats in two distribution waves, and Attack! staff worked with venue managers to ensure the mats were used during targeted dates.  Thousands of East Coast families were able to read about the show while dining, giving ‘StoryTime’ valuable exposure.

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Locations:   Phoenix, AZ; Tuscon, AZ; San Diego, CA; Santa Barbara, CA; Las Vegas, NV; Honolulu, HI

Attack! demo teams visited key markets in California, Hawaii, Nevada, and Arizona to promote Steaz Tea, an organic, micro-brewed tea.  Attack! facilitated and staffed demo stations in Whole Foods and Whole Body stores, offering samples to customers.  Additionally, teams gave away branded yoga mats with every case of tea purchased as a way to highlight the brand’s commitment to healthy living.

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Location: Sahuarita, AZ; Queen Creek, AZ; Tucson, AZ; Nogales, AZ; Phoenix, AZ; Haines City, FL; Kissimmee, FL; Fort Wayne, IN; Indianapolis IN; Rochester, MN; Bellevue, NE; Las Cruces, NM; Carson City, NV; Sapulpa, OK; Miami, OK; Nashville, TN; Austin, TX; Lubbock, TX; San Antonio, TX; San Marcos, TX; Waco, TX

In an attempt to entertain consumers while advertising their brand, Attack! sent Mariachi bands to several Walmarts in different states. Attack! set up tables with Kellogg’s products as lively Mariachi bands played music to Walmart customers. The Mariachi Band campaign stretched to 22 cities throughout the country, and captivated the attention of Walmart shoppers.

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