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Archive for the ‘Online Street Teams’ Category

Location: New York, NY; Atlanta, GA; Los Angeles, CA.

To help drive consumers to T-Mobile retail stores, Attack! brand ambassadors hosted a one day holiday promotion at T-mobile locations across the nation. Customers were invited to a real life scavenger hunt using social media networks to  help T-Mobile Find the Elf.

The promotional event was made of extra energetic elves kitted out in T-Mobile swag jumped from store to store with Santa’s gift bag to hand out goodies including the new Samsung Galaxy and $1000 in cash to the first person to decipher the clues and hunt down the team!

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Location: New York, NY; Boston, MA; San Francisco, CA; Chicago, IL; San Diego, CA

 Attack! Brand Ambassadors visited five major markets nationwide to help promote Bobbi Brown’s brand new cosmetic concealer line. Street teams brought delight and excitement to passerbys by handing out Bobbi Brown branded totes and giveaways. Street teams distributed informational flyers to interested consumers and delivered key speaking points to educate fans about the Secret of the Universe Concealer.

 

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Attack! built a non-traditional online campaign for the British Broadcasting Corporation’s (BBC) newest primetime ABC show, Dance War: Bruno versus Carrie Ann. Attack! helped increase exposure and excitement surrounding the show by infiltrating key social networking sites, blogs, message boards and consumer boards. Concentrated efforts were made to contact online influencers, including bloggers and message board administrators, to provide them with Dance War information, links, multimedia and swag.

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