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Archive for the ‘Premium Distribution’ Category


Locations: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Attack! recently planned, managed, and executed in-store promotions to propel Matrix’s product family to stardom with local stylists in Florida. Brand Ambassadors were present at these stores where they distributed product samples and coupons to eager customers. These Floridian stylists were even more excited about Matrix when they learned they could enter a sweepstakes to win an all-inclusive trip to New York City to meet celebrity stylist Nicholas French! Attack! also custom developed an iPad application for Matrix that made data collection quick and easy.

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Location:  Boston, MA; New Orleans, LA;  New York, NY; Washington, DC;  Orlando, FL; Lake Buena Vista, FL; Phoenix, AZ;  San Antonio, TX;  Philadelphia, PA;  San Diego, CA;  Los Angeles, CA;  San Francisco, CA;  Houston, TX;  Las Vegas, NV

Attack! deployed Brand Ambassadors to promote safety in the medical field from preventable need sticks. Outfitted in Khakis, branded T-shirts, and Ipads, the Brand Ambassadors went into action and Attack!’d.  The Needlestick Safety Advocacy Tour visited four-teen major markets to build grass roots support for the awareness campaign of improving healthcare worker safety while providing collateral, premiums, and woke up the crowd by distributing hot fresh coffee!

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Locations: Greater New York, NY; Northern New Jersey, NJ

Attack! brand ambassadors helped promote Fresh Direct, a popular food delivery service, in two major US markets. Street teams distributed catalogs and Fresh Direct products to interested passersby. In addition, Brand ambassadors handed flyers to drive word-of-mouth in both markets!

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Locations: Toronto, ONT & Vancouver, BC

Attack!’s Canadian staff built awareness around Money Gram, a global money transfer service, in two major Canadaian markets. Brand ambassadors distributed branded Money Gram bags  at Toronto’s Caribbean Carnival. Teams engaged in conversations with interested festival goers sharing information on Money Gram services. Promotional materials were also distributed by Attack! street teams at high-traffic shopping centers.

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Markets: Los Angeles, CA

Attack! promotional brand ambassadors headed to high foot traffic locations surrounding Santa Monica to help get the word out about Bloomingdale’s Grand Opening. Street team members distributed branded goodies to Farmers Market and Promenade visitors. While engaging with consumers, promotional team members passed out informational flyers to help promote the newest retail location.

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Location: Santa Monica, CA

Attack! street teams and brand ambassadors headed down to Santa Monica to help promote Petco’s Natural Neighborhood Festival. Over 500 furry friends and 600 owners came to the daytime event. An 8,000 sq. ft. grass field was constructed to hold pet yoga classes, grooming stations, expert speakers and table tops filled with endless amounts of natural canine snacks. Celebrity pet, Tillman, the skateboarding bulldog, made a guest appearance at the event and showed off his excellent boarding skills.  The event successfully introduced Petco’s new Natural Neighborhood Shop and also received local news coverage on ABC.

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Locations:   Phoenix, AZ; Tuscon, AZ; San Diego, CA; Santa Barbara, CA; Las Vegas, NV; Honolulu, HI

Attack! demo teams visited key markets in California, Hawaii, Nevada, and Arizona to promote Steaz Tea, an organic, micro-brewed tea.  Attack! facilitated and staffed demo stations in Whole Foods and Whole Body stores, offering samples to customers.  Additionally, teams gave away branded yoga mats with every case of tea purchased as a way to highlight the brand’s commitment to healthy living.

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