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Archive for the ‘Sampling Programs’ Category

Atlanta, GA; Boston, MA; Cleveland, OH; Dallas, TX; Denver, CO; Lafayette, IN; Amherst, OH; Minneapolis, MN; New York, NY; Orange County, CA; San Antonio, TX; Vancouver, BC

Sharkies were developed by a triathlete who noticed there was something missing from the  energy rejuvenation market–his answer: Organic sports chews.  With Sharkies’ back story in mind, Attack! stationed sampling tents along the Tough Mudder competition course to supply competitors with energy and encouragement. Our friendly brand ambassadors distributed Sharkies samples to participants while also urging them to finish the race!

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Location: Santa Barbara, CA; Denver, CO; Miami, FL; Chicago, IL; Detroit, MI; Minneapolis, MN; New Brunswick, NJ; Buffalo, NY; Cincinnati, OH; Philadelphia, PA; Austin, TX; Madison, WI

Attack! brand ambassadors popped up at several bars across the country to introduce the popular Spanish liquor Licour 43 to the American public. Equipped with snazzy iPads and t-shirts, brand ambassadors helped to make Licor 43’s debut a splash!

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Locations: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Attack! recently planned, managed, and executed in-store promotions to propel Matrix’s product family to stardom with local stylists in Florida. Brand Ambassadors were present at these stores where they distributed product samples and coupons to eager customers. These Floridian stylists were even more excited about Matrix when they learned they could enter a sweepstakes to win an all-inclusive trip to New York City to meet celebrity stylist Nicholas French! Attack! also custom developed an iPad application for Matrix that made data collection quick and easy.

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Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!

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Location: Hollywood, CA

Attack! brand ambassadors carried out a 24 hour sampling event at the famous Hollywood & Highland mall to create awareness and excitement around the launch of Kellogg’s new Crunchy Nut cereal.

Pajama-clad brand ambassadors distributing wet and dry Crunchy Nut cereal samples highlighted the world’s largest cuckoo clock that featured a live performer announcing breakfast times around the world. The team also directed audiences to green screen photo booths where fans could capture and share pictures of themselves in funny morning scenes around the globe.

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Locations: Austin, TX; Baton Rouge, LA; Boston, MA; Cincinnati, OH; Houston, TX; Knoxville, TN; Long Beach, CA; Los Angeles, CA; Raleigh, NC; Seattle, WA; Tampa, FL; Cincinnati, OH;  Philadelphia, PA; New York, NY;  Minneapolis, MN; Seattle, WA; New York, NY; Austin, TX; Richmond, VA

Axe Body Spray’s slogan, “Even Angels will Fall” sums up the experience Attack!s brand ambassadors bestowed on colleges around the country!

Attack! coordinated and executed a college tour of over 40 campuses around the country in support of the nationwide launch of Axe Body Spray’s new fragrance. Brand ambassadors possessing  the beauty and qualities of an angel distributed Axe Excite samples to thousands of eager fellows at each campus. The personable promotional models were even a hit with the female student population with many requesting extra samples for their significant others!

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Location: New York, New York

Attack! Brand Ambassadors were in the gift-giving mood on the busy streets of Manhattan, New York to promote the Pea Pod Stop & Shop.  Street teams handed out complimentary water bottles, pens and various branded paraphernalia to promote the new online and grocery shopping service.  Brand ambassadors answered any questions the interested passersby had and got some happy snaps of the New Yorkers decked out with their new swag.

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