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Archive for the ‘Youth Marketing’ Category

New Orleans, LA; Houston, TX, San Diego, CA; Los Angeles, CA; Fresno, CA; Salt Lake City, UT; Chicago, IL

The U.S. Army started the Strength in Action Tour to reach out to young people nationwide in an effort to promote leading a healthy and active lifestyle.  Attack! developed a program that included  brand ambassadors  that led athletic contests and activities like rock climbing. There was even a flight simulator!  The tour definitely got those youngsters hearts pumping and on their way to being “Army Strong!”

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Location: Anaheim, CA

Attack!’s personable brand ambassadors helped execute a series of family-fun experiences for Angels fans throughout the 2011 baseball season.

The energetic Attack! team fostered excitement at the Angels’ Family Sunday events while welcoming guests and managing on-site executions. Attack! brand ambassadors oversaw numerous activities featured at the family-oriented events including  arts and crafts stations, pitch speed competitions and Xbox gaming contests. The team also had the pleasure of awarding kids a spin on the prize wheel for simply being a proud Angels fan!

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Brand-Ambassadors-and-Promotional-Staff-at-Santas-Workshop

Promotional-Event-Staffing-Santa-WorkshopLocation: Washington, D.C.

Attack! brand ambassadors helped spread the holiday cheer at Santa’s Workshop in Washington, D.C.. Fun and energetic promotional staff members helped manage traffic through Santa’s workshop and assisted Christmas photographers during operating hours.  Brand ambassadors led excited children through Workshop hallways and lines to take photos with Santa and Mrs. Claus.

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Bobbi-Brown-Guerrilla-Marketing-and-Street-Teams

Location: New York City, NY

Attack!’s  energetic and outspoken Brand Ambassadors hit the streets of NYC to distribute branded handouts and postcards from the well known international cosmetics company, Bobbi Brown. The mission was to perform an Out-of-Home marketing campaign to promote and create buzz around their new book launch in September, Beauty Rules. The book, which is geared towards tweens, teens, and twenties, was the cause of a lot of excitement in Rockefeller Plaza .

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Canada-Youth-Brand-Ambassadors-for-Blackberry

Blackberry-Canada-Youth-Program-Brand-Ambassadors

Locations: Belleville, ON; Collingwood, ON; Edmonton, AB; Halifax, NS; Kelowna, BC; Montreal, QB; Muskoka, ON; Owen Sound, ON; Quebec City, QC; Sarnia, ON; Toronto, ON; Winnipeg, MB

Attack! tech savvy promotional brand ambassadors worked at various festivals, concerts and events  throughout Canada to help launch Blackberry’s latest smart device. From June to September, spokesmodels demonstrated the newest capabilities of Blackberry phones to interested young consumers. Brand ambassadors also visited school campuses to spread the word about the newest gadget and invited students to try out the phones.

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popchips-promotional-staff-and-brand-ambassadors-at-tailgate

popchips-event-marketing-sampling

popchips-promotional-models-and-staffing

popchips-sampling-street-teams

Locations: Berkeley, CA; Pasadena, CA; Pullman, WA; Corvallis, OR

To build brand brand awareness for Popchips, Attack! sent talented and energetic Brand Ambassadors to College Football tailgates in four different U.S. cities.  At each big game event, Attack teams distributed 6,800  sample bags of Popchips to hungry football fans, including students, parents, and children.  Rain or shine, the talented staff (equipped with Popchip branded bags and hats) enthusiastically engaged patrons, chatting up even the marching band!

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PBS-Promotional-Staff-as-Costumed-CharactersPBS-Street-Team-Marketing

Location: South Street Seaport, Manhattan, New York City

Children’s Day 2008, the 15th annual national celebration of children, was a fun and memorable experience thanks in part to the cuddly, friendly, costumed characters from PBS‘ animated television series, The Zula Patrol. Two Attack! staff dressed as lovable members of the Zula cast interacted with excited children. Two additional helpers were on hand to introduce children to the characters, take photos, and keep everyone laughing and smiling throughout the event.

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