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Posts Tagged ‘Event Marketing’

Atlanta, GA; Boston, MA; Cleveland, OH; Dallas, TX; Denver, CO; Lafayette, IN; Amherst, OH; Minneapolis, MN; New York, NY; Orange County, CA; San Antonio, TX; Vancouver, BC

Sharkies were developed by a triathlete who noticed there was something missing from the  energy rejuvenation market–his answer: Organic sports chews.  With Sharkies’ back story in mind, Attack! stationed sampling tents along the Tough Mudder competition course to supply competitors with energy and encouragement. Our friendly brand ambassadors distributed Sharkies samples to participants while also urging them to finish the race!

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Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX; Las Vegas, NV

Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie –Hypnotic’s newest flavored liquor designed for women.

The promotional events offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!

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Going once! Going Twice!

Attack! sent Brand Ambassadors to courthouses around the country to attended auctions for street marketing where they were able to meet and engage with consumers.  People in attendance received promotional materials for a popular auction site and gained more information from knowledgeable  brand ambassadors!

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Attack! Brand Ambassadors and Promotional Models attended numerous NHL games to promote branding of one of the NHL’s biggest sponsors, Phillips Norelco.  8 teams of Brand Ambassadors have been making their presence known inside stadiums during the NHL Playoffs. Brand Ambassadors passed out collateral and helped sports fans enter a sweepstake via tablet device.  Lucky NHL spectators also got the opportunity to take a picture with a life size cut out of their favorite hockey player and upload it straight to Facebook!

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Attack! Brand Ambassadors took over the South Beach Wine and Food Festival for a popular cooking networks latest activation.  The event marketing involved handing out premiums, while Brand Ambassadors also engaged with festival attendees and drove traffic into the cooking demonstrations put on by some of the channel’s popular chefs!

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Locations: Bel Air, MD;  Levittown, NY;  Langhorne, PA;  Waukesha, WI;  Livonia, MI;  Carteret, NJ;  Florissant, MO;  Tempe, AZ;  San Fransisco, CA;  Seattle, WA

Brand Ambassadors acted as night owls as they took over competitors midnight launch events at a popular gaming store to generate buzz and pre-order roll overs for the unreleased Assassins Creed Revelations!  At the promotional events, Brand Ambassadors were able to have one on one interaction with excited gamers and provide them with rave cards and branded pint glasses.  10 markets were visited nationwide and a total of 3,409 pre-orders were sold!

For more information Brand Ambassadors!

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Location: Los Angeles, CA

Attack! Brand Ambassadors and partner went to Los Angeles for “Journey to the Throne”!  This promotional consumer activation created a roadie challenge ride & drive. Street marketing teams were designated in high traffic areas where they were able to actively engage with consumers and inform them on the Jeep Brand and their newest models.  They also distributes thousands of promotional collateral!

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