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Posts Tagged ‘Spokesmodels’


Location: Santa Barbara, CA; Denver, CO; Miami, FL; Chicago, IL; Detroit, MI; Minneapolis, MN; New Brunswick, NJ; Buffalo, NY; Cincinnati, OH; Philadelphia, PA; Austin, TX; Madison, WI

Attack! brand ambassadors popped up at several bars across the country to introduce the popular Spanish liquor Licour 43 to the American public. Equipped with snazzy iPads and t-shirts, brand ambassadors helped to make Licor 43’s debut a splash!

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Location: Los Angeles, CA

Attack! Brand Ambassadors and fruity Costumed Characters were full of energy and excitement to promote Jamba Juice branding as the leader in Fun, Health, and Wellness! Bloggers were flown in from all around the country to participate in heart-pumping exercises.  Once they touched down they were brought in via party bus and participated in Parkour, Hula Hoop Workouts, and other various workshops, all while learning about how Jamba Juice can contribute to their healthy “fruitful” life.

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Location: New York City, NY

Attack! brand ambassadors set out to NYC to foster excitement and support a special in-store event featuring the renowned fashion designer Betsey Johnson.  Brand ambassadors clad in head-to-toe Betsey Johnson designs visited nearby high-traffic locations for street marketing to pass out branded flyers promoting the event. The team was able to drive awareness around the event with their unique look and exuberant presence alone!

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Location: Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; San Diego, CA

Over 90 Attack! brand ambassadors executed choreographed flash mobs over 5 major markets across the nation in an effort to help promote the launch of Nintendo’s new video game, Super Mario 3D Land.

The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.

For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.

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pump-up-the-pressure-specialty-staffLocation: Annapolis, MD; Dover, DE

Attack! brand ambassadors and costumed characters visited shopping malls in Annapolis to educate consumers about a simple and easy fix to the problem of weak water pressure. Roaming “costumed” Attack! staff, dressed in robes, distributed flyers and interacted with shoppers. Meanwhile at the main booth the promotional staff spread word about the campaign with a live shower demonstration, a prize wheel with give-aways and TV screens.

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Tommy-Hilfiger-Street-Team-Brand-Ambassadors

Tommy-Hilfiger-Brand-Ambassadors-Sampling-CouponsLocations: White Plains, NY; New York, NY; Georgetown, DC;

Attack! promotional models headed to local Tommy Hilfiger stores located in popular mall destinations to help promote the newest TOMMY clothing line. Energetic brand ambassadors interacted with shoppers, encouraging them to learn about the new line. Promotional spokesmodels dressed in TOMMY gear distributed the Zine, a miniature magazine featuring TOMMY products and lifestyles. Promotional coupons were also attached to each Zine for shoppers to enjoy!

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Pepto-Bismol-Guerrilla-Marketing-Brand-Ambassadors

Location: New York, NY

During the Fourth of July, Attack! brand ambassadors headed to New York to attend the annual Nathan’s Hot Dog Eating Contest. Enthusiastic and knowledgeable spokesmodels helped promote Pepto Bismol products at the event. A giant hot dog contest illustration with head cut-outs was placed at the center of the Pepto Bismol booth. Brand ambassadors encouraged event attendees to take photos with the cut-out and distributed Pepto thunder sticks to help pump-up the crowd for the competition.

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