Posted in Brand Ambassadors, Publicity Stunts, Street Theater, Video Creation, Video Production, Viral Videos, tagged Chicago, freeze, hold it, michelle obama, more magazine on October 20, 2008| Leave a Comment »
Location: Chicago, IL
Attack! staged a group “Hold It!” in busy downtown Chicago to celebrate More Magazine’s October issue, which featured cover lady Michelle Obama. 100 Attack actors holding copies of the magazine “froze” in various nonchalant positions for five minutes as passersby expressed interest and intrigue as they were forced to weave their way through the mass of More Magazine readers. For the full “Hold It!” experience, take a look at the video below.
Posted in Buzz Marketing, Influencer Campaigns, Social Media, Video Creation, Video Production, Viral Videos, tagged Gwen Stefani, Influencer Campaigns, online influencers, Sweet Escape, Verizon, Video Seeding, viral video, Youth Marketing, YouTube views on April 1, 2007| Leave a Comment »
Location: The World Wide Web
To promote Gwen Stefani’s Sweet Escape album, Attack! promoted a Verizon viral video to drive traffic to the ‘It’s a Wonderful Life’ website. The videos were viewed 1.3 million times, featured on 58 websites, mentioned in over 60 blogs and ranked #9 in favorite videos on YouTube for that day!
Learn more about the Gwen Stefani marketing campaign.
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Attack! 