Locations: Ann Arbor, MI; Springfield, MO, Manhattan, KS; Norman, OK; Stillwater, OK; Baton Rouge, LA; Alberquerque, NM; Phoenix, AZ; Irvine, CA; Monore, LA; El Paso, TX; San Jose, CA; Berkeley, CA; Northridge, CA; San Diego, CA
College students at 16 campuses across the nation had the opportunity to play the hottest new game titles before their release, courtesy of Best Buy. Local Attack! Brand Ambassadors were present in each market the day before and day of the event to distribute 8,000 flyers and talk to eager gamers and students. The promotion focused on both “The Gears of War” release, and the tour, ensuring effective simultaneous coverage. The teams canvassed dorm buildings, popular on and off-campus eateries, gyms, libraries, common areas, and nearby businesses to create excitement and build awareness for the event.
Attack! 