Sharkies at Tough Mudder Competition: Sample Distribution

Atlanta, GA; Boston, MA; Cleveland, OH; Dallas, TX; Denver, CO; Lafayette, IN; Amherst, OH; Minneapolis, MN; New York, NY; Orange County, CA; San Antonio, TX; Vancouver, BC

Sharkies were developed by a triathlete who noticed there was something missing from the  energy rejuvenation market–his answer: Organic sports chews.  With Sharkies’ back story in mind, Attack! stationed sampling tents along the Tough Mudder competition course to supply competitors with energy and encouragement. Our friendly brand ambassadors distributed Sharkies samples to participants while also urging them to finish the race!

US ARMY: Youth Marketing

New Orleans, LA; Houston, TX, San Diego, CA; Los Angeles, CA; Fresno, CA; Salt Lake City, UT; Chicago, IL

The U.S. Army started the Strength in Action Tour to reach out to young people nationwide in an effort to promote leading a healthy and active lifestyle.  Attack! developed a program that included  brand ambassadors  that led athletic contests and activities like rock climbing. There was even a flight simulator!  The tour definitely got those youngsters hearts pumping and on their way to being “Army Strong!”

Licor 43: Brand Ambassadors

Location: Santa Barbara, CA; Denver, CO; Miami, FL; Chicago, IL; Detroit, MI; Minneapolis, MN; New Brunswick, NJ; Buffalo, NY; Cincinnati, OH; Philadelphia, PA; Austin, TX; Madison, WI

Attack! brand ambassadors popped up at several bars across the country to introduce the popular Spanish liquor Licour 43 to the American public. Equipped with snazzy iPads and t-shirts, brand ambassadors helped to make Licor 43′s debut a splash!

Matrix Hair Products: Brand Ambassadors

Locations: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Attack! recently planned, managed, and executed in-store promotions to propel Matrix’s product family to stardom with local stylists in Florida. Brand Ambassadors were present at these stores where they distributed product samples and coupons to eager customers. These Floridian stylists were even more excited about Matrix when they learned they could enter a sweepstakes to win an all-inclusive trip to New York City to meet celebrity stylist Nicholas French! Attack! also custom developed an iPad application for Matrix that made data collection quick and easy.

Hooplaha: Brand Ambassadors

Location: Brooklyn, New York

Attack! stationed brand ambassadors near Prospect Park to intrigue park goers in the newly launched lifestyle website Hooplaha. The website is maintained by its members who post inspiring photos, positive quotes, uplifting stories and things that they do happily in their everyday lives. Attack! promoted the website by distributing flyers, signing people up for the website on the spot and most importantly encouraging people to smile.

Once people who registered for the site found out they were eligible to win a prize for just signing up, they really started smiling!

Toilet Mints: Brand Ambassadors

Location: San Francisco, CA

Attack! brand ambassadors were out on in the sun introducing Clorox’s new product, Toilet Mints.  Features and benefits of using this new product pulled out a fresh excitement in the public.  Demo reels were displayed on iPads as our team spread the word about this minty new launch!

Hypnotic-Harmonie: Promotional Models

Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX; Las Vegas, NV

Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie –Hypnotic’s newest flavored liquor designed for women.

The promotional events offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!