Location: Denver, CO
Attack! sent their best and scariest to the Denver Convention Center to interact with attendees at the Cable and Telecommunications Association for Marketing convention. Over three days, the group of 15 promoted Chiller TV, a new line of programming, to cable executives. Attack! talent disguised as vampires stalked attendees entering and leaving the convention, giving their best vampire impersonations as their “handlers” passed out promotional materials.
Locations: Los Angeles, CA; San Francisco, CA; San Diego, CA; New York City, NY; Seattle, WA; Chicago, IL; Sacramento, CA
Attack! sent brand ambassadors out across the nation to promote Jamba Juice’s tasty new food and tea items. Enthusiastic street teams and costumed characters hit the pavement running and handed out 600,000 coupons. Street team efforts are continuing into the holiday season with distribution of Jamba’s Feel Good Bucks, offering consumers discounts on their favorite Jamba products and a chance to win $10,000. Now that’s cool.
Location: San Francisco, CA
At this year’s Open World conference, Attack! teamed with ActiveVOS, a leading provider of technology solutions, to handout invitations to the company’s sponsored cocktail party. Eight intimidating brand ambassadors dressed as prisoners to deliver the “freedom from lock-in” messaging to attendees. The prisoners were a popular bunch, and numerous attendees posed for photos, which were later used as entries for iPod Nano drawings at the party!
Locations: Los Angeles, CA; Nashville, TN; Houston, TX; Philadelphia, PA; Salt Lake City, UT; Atlanta, GA; Chicago, IL; Dallas-Ft. Worth, TX; Phoenix, AZ; Orange County, CA; New York, NY
Professional Attack! street stenciling teams executed a two-part stenciling campaign to promote the release of Tim McGraw’s latest album. The first round of stenciling left a trail of cowboy hats in targeted high traffic locations. A week later, teams returned to complete each stencil with the album’s title and release date. Close to 400 street stencils were sprayed!
Location: New York, NY
The classic apparel brand Original Penguin opened a new retail location in SoHo, and handsome Attack! brand ambassadors were on-hand to help celebrate. Two brand ambassadors manned branded Italian Ice Carts in the store’s trendy neighborhood, sharing the refreshing iced treats with passersby. Each treat was given alongside a promotional card, redeemable at the new Original Penguin store. The carts served close to 2,500 servings over the four-day execution.
Location: Beverly Hills, CA
A team of seven uniformed brand ambassadors spent three days on Rodeo Drive distributing copies of the Beverly Hills Courier and gathering entries for a giveaway sponsored by the publication. Brand ambassadors were outgoing, well-spoken, and able to mix well with the upscale Beverly Hills crowd. Email addresses were collected along with the giveaway entries, and close to 2,000 copies of the paper were distributed!
Location: Los Angeles, CA; Pasadena, CA
Attack! brand ambasadors were at John Wayne Aiport and Los Angeles Intermational Airport to greet attendees of the 2009 Nestle Marketing Summit with snacks, bottled water and directions after the travelers’ flights. The friendly and helpful teams were a welcome change to the usual baggage claim experience and succeeded in getting the visitors excited about the summit.
Check out more Nestle marketing campaigns.
Locations: Nashville, TN; Knoxville, TN; Birmingham, AL; Chattanooga, TN
To promote Krystal’s new energy drink, “Blitz”, guerrilla street teams distributed coupons at key nightlife events in Alabama and Tennessee. Uniformed teams of four interacted directly with consumers and shared product info with young men and women out enjoying the evening. Close to 8,000 coupons were distributed over the course of the program.
Location: New York, NY
Attack! street teams were sent to busy intersections and high traffic commuter hubs to distribute Whole Foods promotional coupons to New York City residents. The teams directed traffic to surrounding Whole Foods locations and shared smiles and info on the popular chain’s new offerings.
Location: San Diego, CA
To promote the fall release of Unbound Saga, a new video game for Sony’s PSP, Attack! brand ambassadors visited Comic-Con in San Diego’s Gaslamp District. Attack! stealthily placed stickers and branded urinal cakes at dozens of locations surrounding the convention center. The street teams also gave the stickers to intrigued Comic-Con’ers and urged them to visit the video game’s website, “fightthemaker.com”. 2,000 stickers and 200 urinal cakes were distributed during the two-day campaign.
Locations: New York, NY; Washington, D.C.
Attack! sent street teams to NYC and Washington D.C. to get the word out on Commuter Nation’s program to promote savings, tax relief, environmental benefits and personal wellness. The brand ambassadors visited bustling subway stations during peak traffic times to explain how commuters could benefit from signing up for the government-provided services. Commuters were excited to hear how they could receive discounts for their travels AND help the environment. Over 42,000 flyers were distributed overall!
Location: Henderson, NV
Attack! teamed with Horizon Media to stage a mock rally in front of the zappos.com headquarters just outside of Las Vegas. Promotional talent, armed with wooden pickets and wearing bright shirts emblazoned with “yeson23.net” messaging formed an energetic, lively crowd. Protestors were instructed keep their lips sealed on the nature of the cause, and focused on directing traffic to the site. Once at the yeson23.net, it became clear that the protest was done on behalf of Horizon Media, one of many agencies up for review with the company (#23 on the review list).
Location: Baltimore, MD
Attack! brand ambassadors stormed the Inner Harbor 4th of July Celebration to spread the word about Boost Mobile’ s cost-effective phone plans. The street teams attracted considerable attention by stenciling over 30 Boost Mobile logos on major walkways and placing posters in high-traffic areas. The promotion lasted all weekend and reached thousands of consumers. Overall, 6,000 promotional flyers and 500 brochures were distributed!
Locations: Des Moines, IA; Lincoln, NE; Milwaukee, WI; Minneapolis, MN
At various music festivals in four Midwest markets, Attack! street teams got people talking about State Farm Insurance. The teams placed realistic broken-window stickers alongside State Farm contact information on hundreds of parked cars. In addition, street teams gave away 150 t-shirts and 250 branded $1 bills. Overall, 8,000 flyers and 500 car stickers were distributed!
Locations: Seattle and Boston
Over three days in two cities Attack! street teams got the word out about independent film The Last International Playboy. Postering teams placed 500 posters throughout the cities and interacted with young, hip crowds around popular theaters to raise interest in the approaching premiere date. In addition to posters, the teams distributed postcards and directed consumers to the film’s interactive website.
Location: Los Angeles, CA
To promote the release of the Squeeballs video game and new action-activated sensors for XBox, Attack! took to the streets at the LA Convention Center. Brand ambassadors dressed up in life-size Squeeball costumes, handed out promotional flyers, and invited consumers to line up for a chance to swing a tennis racket at the plush toys (and take them home afterward!). The street teams helped to create a fun environment with memorable experiences and lasting positive impressions for all involved. The event spanned three days and generated immeasurable buzz for Squeeball’s October 2009 release by distributing 1,000 plush toys and 1,700 flyers!
Location: Los Angeles, CA
In dozens of locations across the Greater Los Angeles Area, Attack! brand ambassadors visited office buildings, shopping areas, industrial parks, schools, and medical centers to increase brand awareness for Blimpie’s select $5 sub sandwiches. The teams handed out 3,000 catering menus, 2,000 VIP free sub coupons and discount cards to eager and hungry passers-by of all ages. In addition, the Blimpie ambassadors distributed 3,000 flyers to promote 99-cent sub Fridays. The campaign spanned seven markets and several months and successfully got the word out on Blimpie’s tasty subs and great deals.
Location: San Francisco, CA
Attack! brand ambassadors distributed 15,000 pamphlets and 10,000 Burt’s Bees lip balm tubes as part of the brand’s 25th anniversary celebration. A team of twenty energetic ladies targeted women ages 18-45 in various areas of downtown S.F., successfully brightening the lunch breaks of thousands with a gift from Burt’s Bees!
Attack! brand ambassadors will be in San Francisco May 27th, between 11am and 3pm, sampling Burt’s Bees products. Head to twitter.com/attackmarketing and ‘follow” Attack! to receive real-time tweets on the Burt’s team’s location.
Location: New York City, NY
To celebrate the release of Green Day’s latest album, 21st Century Breakdown, Attack! executed a three part guerrilla program incorporating stenciling, postering and projections. Execution focused on areas surrounding Green Day’s various press stops. Attack! street teams stenciled over twenty large, biodegradable stencils and placed and distributed 3,000 posters. As a nighttime compliment, Attack!’s guerrilla projectionists displayed Green Day footage on open building walls in busy areas of the city, while speakers streamed clips from the new album.
For a video of the street teams in action, visit www.attackmarketing.net/attack-green-day
