Sharkies at Tough Mudder Competition: Sample Distribution

Atlanta, GA; Boston, MA; Cleveland, OH; Dallas, TX; Denver, CO; Lafayette, IN; Amherst, OH; Minneapolis, MN; New York, NY; Orange County, CA; San Antonio, TX; Vancouver, BC

Sharkies were developed by a triathlete who noticed there was something missing from the  energy rejuvenation market–his answer: Organic sports chews.  With Sharkies’ back story in mind, Attack! stationed sampling tents along the Tough Mudder competition course to supply competitors with energy and encouragement. Our friendly brand ambassadors distributed Sharkies samples to participants while also urging them to finish the race!

US ARMY: Youth Marketing

New Orleans, LA; Houston, TX, San Diego, CA; Los Angeles, CA; Fresno, CA; Salt Lake City, UT; Chicago, IL

The U.S. Army started the Strength in Action Tour to reach out to young people nationwide in an effort to promote leading a healthy and active lifestyle.  Attack! developed a program that included  brand ambassadors  that led athletic contests and activities like rock climbing. There was even a flight simulator!  The tour definitely got those youngsters hearts pumping and on their way to being “Army Strong!”

Licor 43: Brand Ambassadors

Location: Santa Barbara, CA; Denver, CO; Miami, FL; Chicago, IL; Detroit, MI; Minneapolis, MN; New Brunswick, NJ; Buffalo, NY; Cincinnati, OH; Philadelphia, PA; Austin, TX; Madison, WI

Attack! brand ambassadors popped up at several bars across the country to introduce the popular Spanish liquor Licour 43 to the American public. Equipped with snazzy iPads and t-shirts, brand ambassadors helped to make Licor 43’s debut a splash!

Matrix Hair Products: Brand Ambassadors

Locations: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Attack! recently planned, managed, and executed in-store promotions to propel Matrix’s product family to stardom with local stylists in Florida. Brand Ambassadors were present at these stores where they distributed product samples and coupons to eager customers. These Floridian stylists were even more excited about Matrix when they learned they could enter a sweepstakes to win an all-inclusive trip to New York City to meet celebrity stylist Nicholas French! Attack! also custom developed an iPad application for Matrix that made data collection quick and easy.

Hooplaha: Brand Ambassadors

Location: Brooklyn, New York

Attack! stationed brand ambassadors near Prospect Park to intrigue park goers in the newly launched lifestyle website Hooplaha. The website is maintained by its members who post inspiring photos, positive quotes, uplifting stories and things that they do happily in their everyday lives. Attack! promoted the website by distributing flyers, signing people up for the website on the spot and most importantly encouraging people to smile.

Once people who registered for the site found out they were eligible to win a prize for just signing up, they really started smiling!

Toilet Mints: Brand Ambassadors

Location: San Francisco, CA

Attack! brand ambassadors were out on in the sun introducing Clorox’s new product, Toilet Mints.  Features and benefits of using this new product pulled out a fresh excitement in the public.  Demo reels were displayed on iPads as our team spread the word about this minty new launch!

Hypnotic-Harmonie: Promotional Models

Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX; Las Vegas, NV

Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie –Hypnotic’s newest flavored liquor designed for women.

The promotional events offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!

Safe in Common – Needle Stick Safety Advocacy Tour: Brand Ambassadors

Location:  Boston, MA; New Orleans, LA;  New York, NY; Washington, DC;  Orlando, FL; Lake Buena Vista, FL; Phoenix, AZ;  San Antonio, TX;  Philadelphia, PA;  San Diego, CA;  Los Angeles, CA;  San Francisco, CA;  Houston, TX;  Las Vegas, NV

Attack! deployed Brand Ambassadors to promote safety in the medical field from preventable need sticks. Outfitted in Khakis, branded T-shirts, and Ipads, the Brand Ambassadors went into action and Attack!’d.  The Needlestick Safety Advocacy Tour visited four-teen major markets to build grass roots support for the awareness campaign of improving healthcare worker safety while providing collateral, premiums, and woke up the crowd by distributing hot fresh coffee!

Nesquik Paparazzi Mob

Location:  Los Angeles, CA

Brand Ambassadors and a costumed Nesquik Bunny went around three high-traffic areas in Los Angeles using street marketing to promote the well-known food and beverage brand.  While being filmed, our staff went around, stirring up a fun loving atmosphere which drew up the crowd.  Looks like they had a blast out there!

Aveda Activation: Brand Ambassadors

Location:  New York, NY

Brand Ambassadors dressed in slick black went around the streets of the Big Apple handing out Aveda products to women.  For two days, they promoted Aveda, meeting new people answering questions about the products.  Women were so excited about trying the samples.  Looks like the street marketing team had a great time distributing these goodies, and the women loved meeting our Brand Ambassadors!

Nissan Leaf Tour: Brand Ambassadors

Location: New York, NY

The Nissan LEAF Tour vehicle full of Brand Ambassadors traveled around the NYC Metro area stopping at major locations.  They handed out promotional giveaways, met tons of people, and created an awesome energy towards branding Nissan!  People were excited about the Marathon and excited to win prizes including headphones, to backpacks, to even cowbells!  Looks like they had a great time out there!

Corn Nuts UFC Sampling: Brand Ambassadors

Location: Las Vegas, NV

Attack! Brand Ambassadors attended Final Four events in Las Vegas and had a ton of fun giving out samples of Corn Nuts to people.  Some have never heard of the brand, and others had a chance to try new flavors.  The promotional events were a success, everyone was in love and couldn’t stop munching!

Big Exposure for Big Lots

Location:  Hanover, MD

To promote the grand openings of a well-known closeout and overstock retailer, brand ambassadors helped spread the word by interacting with various passerbys throughout the city.  The street marketing team got  people excited for the grand opening!

BTN2Go App

Attack! brand ambassadors used various spaces to represent a part of your day outside the house where people will access the BTN2Go App.  Each space is self sustainable and diverse while conveying the same message.  Campus reps helped people realize that this is a must have app!

Home Depot Flowerblasting Program: Street Teams

Location:  Charlotte, NC ; Columbus, OH ; Houston, TX ; Kansas City, MO ; Phoenix, AZ ; Salt Lake City, UT

In preparation for the launch of Spring Black Friday, street marketing teams became ninjas, anonymously flowerblasting various neighborhoods and communities to spread awareness.  Teams of two delivered the flowerpots assembled the day before to 250 locations across six markets. This guerrilla marketing project spread spring fever and looks like they had a fun time surprising people with gifts on their doorstep!

Auction.com: Brand Ambassadors

Going once! Going Twice!

Attack! sent Brand Ambassadors to courthouses around the country to attended auctions for street marketing where they were able to meet and engage with consumers.  People in attendance received promotional materials for a popular auction site and gained more information from knowledgeable  brand ambassadors!

NHL Sponsorship Activation: Brand Ambassadors

Attack! Brand Ambassadors and Promotional Models attended numerous NHL games to promote branding of one of the NHL’s biggest sponsors, Phillips Norelco.  8 teams of Brand Ambassadors have been making their presence known inside stadiums during the NHL Playoffs. Brand Ambassadors passed out collateral and helped sports fans enter a sweepstake via tablet device.  Lucky NHL spectators also got the opportunity to take a picture with a life size cut out of their favorite hockey player and upload it straight to Facebook!

South Beach Wine and Food Festival: Brand Ambassadors

Attack! Brand Ambassadors took over the South Beach Wine and Food Festival for a popular cooking networks latest activation.  The event marketing involved handing out premiums, while Brand Ambassadors also engaged with festival attendees and drove traffic into the cooking demonstrations put on by some of the channel’s popular chefs!

Assassins Creed Revelations: Brand Ambassadors

Locations: Bel Air, MD;  Levittown, NY;  Langhorne, PA;  Waukesha, WI;  Livonia, MI;  Carteret, NJ;  Florissant, MO;  Tempe, AZ;  San Fransisco, CA;  Seattle, WA

Brand Ambassadors acted as night owls as they took over competitors midnight launch events at a popular gaming store to generate buzz and pre-order roll overs for the unreleased Assassins Creed Revelations!  At the promotional events, Brand Ambassadors were able to have one on one interaction with excited gamers and provide them with rave cards and branded pint glasses.  10 markets were visited nationwide and a total of 3,409 pre-orders were sold!

For more information Brand Ambassadors!

Journey to the Throne: Brand Ambassadors & Street Teams

Location: Los Angeles, CA

Attack! Brand Ambassadors and partner went to Los Angeles for “Journey to the Throne”!  This promotional consumer activation created a roadie challenge ride & drive. Street marketing teams were designated in high traffic areas where they were able to actively engage with consumers and inform them on the Jeep Brand and their newest models.  They also distributes thousands of promotional collateral!