Locations: Atlanta, GA; Boston, MA; Chicago, IL; Dallas, TX, Houston, TX; Los Angeles, CA; New York City, NY; San Francisco, CA; Washington, D.C.
At dozens of hot spot movie theaters in nine U.S. cities, Attack! street teams raised awareness of the Transformers DVD collection amongst crowds of thousands eagerly awaiting the midnight showing of Transformers 2: Revenge of the Fallen. Die-hard fans of all ages were thrilled to learn of the 16-disc set from the animated show. The promotion lasted three days and over 8,000 postcards were distributed!
Over three days in two cities Attack! street teams got the word out about independent film The Last International Playboy. Postering teams placed 500 posters throughout the cities and interacted with young, hip crowds around popular theaters to raise interest in the approaching premiere date. In addition to posters, the teams distributed postcards and directed consumers to the film’s interactive website.
To promote the release of the Squeeballs video game and new action-activated sensors for XBox, Attack! took to the streets at the LA Convention Center. Brand ambassadors dressed up in life-size Squeeball costumes, handed out promotional flyers, and invited consumers to line up for a chance to swing a tennis racket at the plush toys (and take them home afterward!). The street teams helped to create a fun environment with memorable experiences and lasting positive impressions for all involved. The event spanned three days and generated immeasurable buzz for Squeeball’s October 2009 release by distributing 1,000 plush toys and 1,700 flyers!
In dozens of locations across the Greater Los Angeles Area, Attack! brand ambassadors visited office buildings, shopping areas, industrial parks, schools, and medical centers to increase brand awareness for Blimpie’s select $5 sub sandwiches. The teams handed out 3,000 catering menus, 2,000 VIP free sub coupons and discount cards to eager and hungry passers-by of all ages. In addition, the Blimpie ambassadors distributed 3,000 flyers to promote 99-cent sub Fridays. The campaign spanned seven markets and several months and successfully got the word out on Blimpie’s tasty subs and great deals.
Attack! brand ambassadors distributed 15,000 pamphlets and 10,000 Burt’s Bees lip balm tubes as part of the brand’s 25th anniversary celebration. A team of twenty energetic ladies targeted women ages 18-45 in various areas of downtown S.F., successfully brightening the lunch breaks of thousands with a gift from Burt’s Bees!
Attack! brand ambassadors will be in San Francisco May 27th, between 11am and 3pm, sampling Burt’s Bees products. Head to twitter.com/attackmarketing and ‘follow” Attack! to receive real-time tweets on the Burt’s team’s location.
To celebrate the release of Green Day’s latest album, 21st Century Breakdown, Attack! executed a three part guerrilla program incorporating stenciling, postering and projections. Execution focused on areas surrounding Green Day’s various press stops. Attack! street teams stenciled over twenty large, biodegradable stencils and placed and distributed 3,000 posters. As a nighttime compliment, Attack!’s guerrilla projectionists displayed Green Day footage on open building walls in busy areas of the city, while speakers streamed clips from the new album.
Attack! sent POMbassadors to the start and finish lines at San Francisco’s craziest marathon, Bay to Breakers. Costumed brand ambassadors sampled POM’s new iced teas and coffee to runners, walkers and spectators at the race’s start. Near the finish line, friendly and knowledgebale staff offered samples at the official POM booth, drawing in crowds to try the brand’s newest products. At the end of the day, approxiamately 5,000 bottles had been distributed!
Attack! brand ambassadors will be on-site Sunday, May 17th, at this year’s annual Bay to Breakers event offering free samples of POM Pomegranate juice to thirsty participants. If past years are any indication, most of the San Francisco Bay Area will be there, so be sure to set yourself up as a “Follower” of Attack! Marketing on Twitter (twitter.com/attackmarketing). Attack! staff will be providing real-time updates on the POM team’s location. Make sure to find them and try a sample of the refreshing beverage!
Attack! Marketing sent bilingual street teams out to Hispanic neighborhoods in New York and California to increase Mundos Television brand awareness. The lively street teams spent the weekend visiting various hot-spot locations in each city, distributing Mundos branded flyers, posters, stickers and t-shirts.
Attack! Marketing sent ten Spanish speaking women to engage a target audience of Latinas at AT&T’s Fiesta Broadway celebration. The bilingual brand ambassadors collected names and email addresses of women, specifically mothers, interested in participating in an online focus group for Kraft Foods. Brand ambassadors shared specifics on the focus groups and relayed speaking points to the Fiesta’s attendees. Close to a 700 information cards were distributed!
Locations: Livermore, CA; Harbor, MI; Parkway Humble, TX; Edmond, OK; Midwest City, OK; Ardmore, OK; Schertz, TX; St. Helens, WA; Spring, TX; San Antonio, TX; The Woodlands, TX; Orland Hills, IL
At Walmart locations across the country, Attack! worked to increase Kellogs’ brand and product awareness. Kid-friendly brand ambassadors set-up branded booths offering complimentary face painting. The booths were a huge hit, with children in line throughout the day. Kellogs products were featured at all booths, and brand ambassadors relayed key product points to interested parents and children.
Attack! Marketing spokesmodels invaded Spring Break hot-spot Panama City to get beach-goers excited about the Association of Volleyball Professionals’ (AVP) first event of the 2009 season (co-sponsored by Crocs). The energetic spokesmodels, sporting AVP bikinis and beach threads, engaged with Spring Breakers for three days leading up to the event, passing out flyers and channeling the fun-loving, healthy and fit image of the AVP.
For five nights, Attack! Marketing ’s professional guerrilla projectionists visited high traffic locations to project a looping video of Red Bull’s soccer team, the New York Red Bulls. The projections ran for four hours each night, informing thousands of the upcoming Major League Soccer season-opener and gaining countless brand impressions for both the team and the energy drink.
Attack! Marketing was out in full-force at one of the Big Apple’s most anticipated Spring events, Fashion Week. Attack! brand ambassadors mingled with attendees at Bryant Park for four days, distributing 4,000 copies of amNewYork, the city’s premiere culture newspaper.
Locations: Orlando, Long Island, Phoenix, Austin, Boston, Fort Lauderdale
To promote the DVD release of Still Waiting, the sequel to 2005’s hit comedy about working in restaurants, Waiting, Attack! Marketing and Promotions sent brand ambassadors to hot-spots they knew they could find young people in the service industry: at work and out on the town. Uniformed teams armed with branded premiums (hand sanitizers, pens, and stickers) and flyers visited various restaurants and service industry nights at local bars and clubs. The energetic teams spread the word and enagaged with those both on and off duty, raising awareness of and interest in the release.
To raise awareness of Modern Bride’s “Out with the Old” event, Attack! sent female brand ambassadors dressed as bridesmaids into the streets of New York. The event, which encourages women to donate their gently used bridesmaid dresses to a worthy charity, offers attendees sneak peaks at the latest, trendsetting products and services from a variety of lifestyle and wedding brands. Attack! teams targeted women at Herald Square, in front of Saks 5th Avenue and on Madison Avenue. In total, 3,000 flyers were distributed and the event day saw an excellent turn-out.
Locations: Washington DC, Philadelphia, Cleveland, Chicago, New York, Detroit, Boston
To promote Boost Mobile’s new 50/50 plan, Attack! Marketing visited seven cities with picket-style signs, informational flyers, and energetic brand ambassadors. The Attack! team directed consumers to nearby Boost Mobile stores and shared key product points with those interested for three days in each market. In total, over 70,000 flyers were distributed!
To celebrate the grand opening of ULTA’s Miami location, Attack! Marketing sent brand ambassadors and models into South Beach hotspots to get shoppers excited about the beauty superstore. The Attack! team spent a week passing out beauty product samples and flyers advertising the store. 13,200 catalogs, 5,000 frangrance samples, 2,500 coupons and 1,000 nail files were given out over the seven day execution.
Locations: Sacramento, San Francisco, Indianapolis, Minneapolis, Philadelphia, Washington DC, Chicago, Phoenix, Boston, Culver City, New York
To create buzz for the 2009 NBA Live Challenge Events, Attack! Marketing & Promotions‘ brand ambassadors took it to the streets and passed out flyers in 11 different cities. Brand ambassadors also posted posters on college campuses, in malls and at various hot spots around town. The street marketing initiative brought fans and players out to the NBA Live Challenge games in record numbers. Over 10,000 flyers and 2,000 posters were distributed!
