Echo SmartPen: Brand Ambassadors

Locations: Phoenix, AZ; Los Angeles, CA; Orange County, CA; San Diego, CA; San Francisco, CA; San Jose, CA; Denver, CO; Miami, FL; Ft. Lauderdale, FL; Orlando, FL; Atlanta, GA; Boston, MA; Minneapolis, MN; Newark, NJ; Las Vegas, NV; New York, NY; Dallas, TX; Houston, TX

Attack! Brand Ambassadors showed up at malls across the country to demonstrate the new innovation to note taking, the Echo SmartPen.

These tech savvy ambassadors set up inside Brookstone stores and demonstrated the product to eager holiday shoppers hoping to snag last minute gifts (or keep for themselves).  Shoppers also had the chance to try the awesome new Echo SmartPen’s themselves!

Betsey Johnson: Brand Ambassadors

Location: New York City, NY

Attack! brand ambassadors set out to NYC to foster excitement and support a special in-store event featuring the renowned fashion designer Betsey Johnson.  Brand ambassadors clad in head-to-toe Betsey Johnson designs visited nearby high-traffic locations to pass out branded flyers promoting the event. The team was able to drive awareness around the event with their unique look and exuberant presence alone!

Jewelista: Street Teams

Locations: Boston, MA; Chicago, IL; Dallas, TX; Orange County, CA

The unique online jewelry store, Jewelista enlisted in Attack! street teams to increase brand awareness while driving traffic to the brand’s website. Brand ambassadors distributed branded discount cards in the high-traffic areas of four major markets and engaged consumers with information about Jewelista’s product offering. Attack!’s personable brand ambassadors were even able to interest Terrance Howard!

Jamba Juice: Flash Mob

Location: New York, NYC

To help create buzz and awareness  for Jamba Juice, Attack! brand ambassadors went bananas across the busy streets of New York City.

Attack! teams of costumed characters conducted choreographed dances dressed as smoothilicious pieces of fruit at selected locations pleasantly surprising passersby.

Who can resist a bunch of bananas dancing in sync to the Jamba Samba, especially with awesome giveaways like branded bracelets and scarves?

 

 

 

Four Loko: Costumed Characters

Location: New York, NYC

Attack! brand ambassadors helped to put on a spectacular performance for the locals of New York for the re-launch of Four Loko. Costumed performers made up of zombies, stilt walkers, little people and dancers joined a Four Loko float at the NY Halloween parade, wowing spectators with a choreographed performance to Michael Jackson’s “Thriller”.

A Four Loko sponsored after party was held to showcase the new range of drinks and to share branded giveaways to excited fans on a very “loko” Halloween night.

Check out the video from the night here!

T-Mobile “Find the Elf”: Brand Ambassadors

Location: New York, NY; Atlanta, GA; Los Angeles, CA.

To help drive consumers to T-Mobile retail stores, Attack! brand ambassadors hosted a one day holiday promotion at T-mobile locations across the nation. Customers were invited to a real life scavenger hunt using social media networks to  help T-Mobile Find the Elf.

The extra energetic elves kitted out in T-Mobile swag jumped from store to store with Santa’s gift bag to hand out goodies including the new Samsung Galaxy and $1000 in cash to the first person to decipher the clues and hunt down the team!

Monster Savings: Street Team & Costumed Character

Location: Union Square, New York City

Attack! brand ambassadors and a cuddly green costumed monster hit the busy streets of Union Square in New York to help Monster Savings raise awareness and capture more commercial customers.

Street teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheeky  hug and a fantastic photo opportunity.

Super Mario 3D Land: Flash Mob

Location: Atlanta, GA; Austin, TX; Chicago, IL; New York City, NY; San Diego, CA

Over 90 Attack! brand ambassadors executed choreographed flash mobs over 5 major markets across the nation in an effort to help promote the launch of Nintendo’s new video game, Super Mario 3D Land.

The highly energetic team of Super Marios broke out into dance to the nostalgic tunes of the game, helping to bring out the inner child within the locals. The promotion helped to generate plenty of media hype especially from local television stations including NBC Chicago.

For those who were interested in learning more about the transformation of the childhood classic, branded flyers with extra information were distributed.

Adidas Retail Promotions: Brand Ambassadors

Locations: New York, NY; Los Angeles, CA; Chicago, IL; San Francisco, CA; Washington, D.C

Attack! brand ambassadors visited several of the nation’s major markets to promote an Adidas special offer while driving retail store sales.

The Attack! teams set-up promotional displays in select health-clubs and gyms in each market and engaged active audiences in conversations around the benefits of Adidas products. Coupons for complimentary training kits were distributed while brand ambassadors directed audiences to Adidas retail stores.

Kellogg’s It’s Morning Somewhere: Brand Ambassadors

Location: Hollywood, CA

Attack! brand ambassadors carried out a 24 hour sampling event at the famous Hollywood & Highland mall to create awareness and excitement around the launch of Kellogg’s new Crunchy Nut cereal.

Pajama-clad brand ambassadors distributing wet and dry Crunchy Nut cereal samples highlighted the world’s largest cuckoo clock that featured a live performer announcing breakfast times around the world. The team also directed audiences to green screen photo booths where fans could capture and share pictures of themselves in funny morning scenes around the globe.

Pepsi Throwback Tour: Brand Ambassadors

Locations: Austin, TX; Brooklyn, NY; Chicago, IL; Cleveland, OH; Dallas, TX; Denver, CO; Houston, TX; Los Angeles, CA; Tampa, FL; Philadelphia, PA;  New York, NY; Minneapolis, MN; Milwaukee, WI; St. Louis, MO; Newark, NJ; Miami, FL; Orlando, FL; Park City, UT, Phoenix, AZ; Tempe, AZ;  ; New Orleans, LA

Attack! helped execute a coast-to-coast, major multi-market tour to celebrate Pepsi Throwback being permanently added to the Pepsi portfolio. Energetic brand ambassadors exuding an old-school vibe evoked nostalgia and excitement in consumers around the nation by distributing samples of Pepsi Throwback and branded koozies. The teams encouraged participation and managed crowds around 80’s style arcade gaming stations while directing audiences to the Pepsi Facebook page to learn more about the tour.

Costumed Characters: Planters Naturally Remarkable Tour

Locations: Los Angeles, CA; Nashville, TN; Louisville, KY; Chicago, IL; New York City, NY;  Tarrytown, NY; Clifton Park, NY; Latham, NY; Stanhope, NJ; Newton, NJ;  Washington, DC; Milwaukee, WI; Boston, MA; Columbus, OH; Pittsburgh, PA; Omaha, NE; Suffolk, VA; Chicago, IL; Houston, TX; East Hanover, NJ; New Orleans, LA; Fayetteville, AR; Chicago, IL, Little Rock, AR; Ft. Smith, AR

Planters enlisted in Attack! brand ambassadors to spread the brand’s mission of providing smart snacking options through a multi-market tour of the nation.

The Naturally Remarkable Tour featured an array of consumer events from large scale activations to grassroots community events and everything in between. Attack! brand ambassadors and costumed characters created memorable brand experiences through positive consumer engagement at every touch-point. The teams distributed warmed samples of new Planters products and manned gaming stations while directing audiences to the Planters Facebook page to learn more about the tour. Naturally, most event attendees could not resist a photo opportunity with the iconic Mr. Peanut!

Street Teams: Money Break

Locations: Austin, TX; Fort Collins, CO; Lincoln, NE; Madison, WI; Lansing, MI; University, MS

Attack!  executed a nationwide college campus tour to foster awareness and excitement around a newly launched online-only game show—Money Break.  Energetic Attack! street teams distributed promotional flyers and provided audiences details on Money Break’s features while directing consumers to the Money Break Facebook page to learn more about “the web’s first-ever online-only treasure hunt!”

Street Teams: San Jose Sharks

Locations: San Jose, CA; San Francisco, CA; Mountain View, CA; Sunnyvale, CA; Walnut Creek, CA

Attack! street teams set out on a mission in the Bay Area to spread awareness about the San Jose Shark’s new season. The street teams distributed hundreds of pocket schedules to bars, restaurants and sporting retail outlets to ensure hockey fans in the Shark’s five core markets were well aware of the team’s new season schedule.

Street Teams: Battle of the Bands

Locations: Athens, GA, Ft. Worth, TX, Birmingham, AL, Greenville, SC, Reno, NV, Riverside, CA, Madison, WI, St. Paul, MN, St. Louis, MO, Knoxville, TN, Worcester, MA, Grand Rapids, MI, Denton, TX, Madison, WI

Attack! brand ambassadors executed a nationwide guerrilla marketing campaign to promote Charter Communications Inc.’s online battle -of -the -bands contest –Charter Center Stage. Nightlife street teams drove contest registrations by distributing promotional flyers at numerous music venues, festivals, and events popular with local musical artists. Mobile billboards and thousands of posters were also used to increase awareness around the free Charter Center Stage Concert in which the online contest winner opened for Panic! At the Disco, Fitz and the Tantrums and Plain White T’s!

Street Teams: Fresh Direct

Locations: Greater New York, NY; Northern New Jersey, NJ

Attack! brand ambassadors helped promote Fresh Direct, a popular food delivery service, in two major US markets. Street teams distributed catalogs and Fresh Direct products to interested passersby. In addition, Brand ambassadors handed flyers to drive word-of-mouth in both markets!

Brand Ambassadors: Money Gram

Locations: Toronto, ONT & Vancouver, BC

Attack!’s Canadian staff built awareness around Money Gram, a global money transfer service, in two major Canadaian markets. Brand ambassadors distributed branded Money Gram bags  at Toronto’s Caribbean Carnival. Teams engaged in conversations with interested festival goers sharing information on Money Gram services. Promotional materials were also distributed by Attack! street teams at high-traffic shopping centers.

Brand Ambassadors: Target PFresh

Locations: Austin, TX; Chicago, IL;  Seattle, WA; Washington DC

Attack! brand ambassadors promoted PFresh with a mobile food truck that was shaped as a larger-than-life, overflowing grocery bag. The wrapped vehicle generated consumer excitement and word-of-mouth buzz around the remodeled Target PFresh stores which have launched in four major markets.  Brand ambassadors handed out farmer’s market bags featuring samples of the retailer’s new produce products and complimentary recipe cards. Attack! street teams interacted with excited consumers distributing promotional flyers and coupons while celebrity chef, Giada Delaurentiis, spoke about her new merchandise line for Target.

Brand Ambassadors: Angels Family Sundays

Location: Anaheim, CA

Attack!’s personable brand ambassadors helped execute a series of family-fun experiences for Angels fans throughout the 2011 baseball season.

The energetic Attack! team fostered excitement at the Angels’ Family Sunday events while welcoming guests and managing on-site executions. Attack! brand ambassadors oversaw numerous activities featured at the family-oriented events including  arts and crafts stations, pitch speed competitions and Xbox gaming contests. The team also had the pleasure of awarding kids a spin on the prize wheel for simply being a proud Angels fan!

Brand Ambassadors: USTA Midwest

Location: Mason, OH

The United States Tennis Association (USTA) Midwest Section enlisted in Attack!s experiential services to raise awareness of the league’s free one-year junior membership promotion. Attack! brand ambassadors managed membership sign-up stations at the USTA Midwest Tournament while engaging guests with information on the benefits of  junior membership. A prize wheel featuring tennis oriented gifts such as racquets and branded t-shirts further enticed curious event-attendees to learn more about the USTA’s membership options. Ensuring all event attendees were aware of the  promotional offer, Attack! street teams created excitement throughout tournament grounds by signing up and directing interested guests to the prize wheel!