Sharkies at Tough Mudder Competition: Sample Distribution

Atlanta, GA; Boston, MA; Cleveland, OH; Dallas, TX; Denver, CO; Lafayette, IN; Amherst, OH; Minneapolis, MN; New York, NY; Orange County, CA; San Antonio, TX; Vancouver, BC

Sharkies were developed by a triathlete who noticed there was something missing from the  energy rejuvenation market–his answer: Organic sports chews.  With Sharkies’ back story in mind, Attack! stationed sampling tents along the Tough Mudder competition course to supply competitors with energy and encouragement. Our friendly brand ambassadors distributed Sharkies samples to participants while also urging them to finish the race!

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Licor 43: Brand Ambassadors

Location: Santa Barbara, CA; Denver, CO; Miami, FL; Chicago, IL; Detroit, MI; Minneapolis, MN; New Brunswick, NJ; Buffalo, NY; Cincinnati, OH; Philadelphia, PA; Austin, TX; Madison, WI

Attack! brand ambassadors popped up at several bars across the country to introduce the popular Spanish liquor Licour 43 to the American public. Equipped with snazzy iPads and t-shirts, brand ambassadors helped to make Licor 43’s debut a splash!

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Matrix Hair Products: Brand Ambassadors

Locations: Lantana, FL; Pompano, FL; Boca Raton, FL; Miami, FL; Pembroke, FL; Ft. Lauderdale, FL; North Miami, FL; Hialeah, FL; Deerfield Beach, FL

Attack! recently planned, managed, and executed in-store promotions to propel Matrix’s product family to stardom with local stylists in Florida. Brand Ambassadors were present at these stores where they distributed product samples and coupons to eager customers. These Floridian stylists were even more excited about Matrix when they learned they could enter a sweepstakes to win an all-inclusive trip to New York City to meet celebrity stylist Nicholas French! Attack! also custom developed an iPad application for Matrix that made data collection quick and easy.

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Hypnotic-Harmonie: Promotional Models

Locations: Atlanta, GA; Boulder, CO; Colorado Springs, CO; Denver; CO; Houston, TX; Las Vegas, NV

Attack! promotional models frequented bars and lounges all over the country to get cocktail lovers talking about Harmonie –Hypnotic’s newest flavored liquor designed for women.

The promotional events offered signature Harmonie cocktails and branded premium giveaways including lips gloss and gift cards to female bar goers while implementing a mystery shopper incentive program designed to reward bartenders that recommended Harmonie and Hypnotic drinks to customers throughout the night. Attack! left the gals singing for more!

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Corn Nuts UFC Sampling: Brand Ambassadors

Location: Las Vegas, NV

Attack! Brand Ambassadors attended Final Four events in Las Vegas and had a ton of fun giving out samples of Corn Nuts to people.  Some have never heard of the brand, and others had a chance to try new flavors.  The promotional events were a success, everyone was in love and couldn’t stop munching!

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Free Cookie Movement

Its that time of the year again! The 3rd annual Free Cookie Movement awareness campaign has officially launched and our Attack! Scouts are ready to send your favorite Girl Scout cookies your way.

We only have 100 boxes left! So whether you’re known as the office cookie monster or you only fancy Do-Si-Dos and Thin Mints, put in your request now before we run out!

Enter your unique code HERE!

Stay tuned on Twitter by following #FreeCookieMovement

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Nutella: Collegiate Sampling and Brand Ambassadors

Location: Indiana, Michigan, Ohio, Tennessee, Iowa, Nebraska, Minnesota

Who doesn’t love Nutella?  Attack! Brand Ambassadors visited 10 colleges across the country to distribute Nutella samples to eager students shuffling in between classes.  Campus reps with bags of Nutella in tow, engaged with students to spread knowledge about the brand to those who haven’t tried it and show already loyal consumers appreciation.  Crowds of scholars walked away with thousands of samples and flyers!

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Degree Soccer Activation: Bi-Lingual Ambassadors and Sample Distribution

Location: Houston, TX; Los Angeles, CA

Houston and Los Angeles’ youth soccer tournaments had the presence of Female  Bilingual marketing Brand Ambassadors to engage and interact with athletes and their supporters.  Street marketing teams used their skills in English and Spanish to deliver key messaging and encourage those in attendance to try the newest Degree products for men.  Over 27,900 samples and coupons were distributed to players and attendees. Looks like they had a blast in the sun playing soccer, or should we say futbol!

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Master Lock: SMILE and Street Teams

Location: Glendale, CA; San Francisco, CA; Miami, FL; Schaumburg, IL; Williamsburg, NY; Plano, TX

In support of National Random Acts of Kindness Week, Attack! and Master Lock sent out street marketing teams to hit just about every corner in America; from Los Angeles to New York and from Miami to Schaumburg.  Street teams hit gyms, fitness centers, and parks to pass out brand new locks and spread awareness about Master Lock products.  Using SMILE (Social Media in Live Events) each Brand Ambassador posted on their Facebook and Twitter pages before, during, and after the event to draw in an even larger crowd.  Looks like they had an amazing time giving out locks AND random kindness!

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Street King: Brand Ambassadors

Locations: Houston, TX; Los Angeles, CA; New York, NY; Philadelphia, PA; San Francisco, CA; Washington, DC

Attack! executed a street marketing sampling activation in six major markets to create buzz and excitement around the nationwide launch of hip-hop mogul 50 Cent’s Street King energy drink. Brand ambassadors engaged consumers at multiple touchpoints with in-store taste tests and street sampling. Sampling activations at major events in each market such as NFC Championship game in San Francisco and NYC Halloween Party thrilled excited patrons in need of an energy boost!

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Echo SmartPen: Brand Ambassadors

Locations: Phoenix, AZ; Los Angeles, CA; Orange County, CA; San Diego, CA; San Francisco, CA; San Jose, CA; Denver, CO; Miami, FL; Ft. Lauderdale, FL; Orlando, FL; Atlanta, GA; Boston, MA; Minneapolis, MN; Newark, NJ; Las Vegas, NV; New York, NY; Dallas, TX; Houston, TX

Attack! Brand Ambassadors showed up at malls across the country to demonstrate the new innovation to note taking, and branding the Echo SmartPen.

These tech savvy ambassadors set up inside Brookstone stores and demonstrated the product to eager holiday shoppers hoping to snag last minute gifts (or keep for themselves).  Shoppers also had the chance to try the awesome new Echo SmartPen’s themselves!

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Monster Savings: Street Team & Costumed Character

Location: Union Square, New York City

Attack! brand ambassadors and a cuddly green costumed monster hit the busy streets of Union Square in New York to help Monster Savings raise awareness and capture more commercial customers.

Street marketing teams got the message out by distributing tote bags filled with goodies including; gift cards and flyers on ways to get started with Monster Savings. With the help of the very approachable green monster, conversations were initiated and dozens of passersby stopped for a cheeky  hug and a fantastic photo opportunity.

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Pepsi Throwback Tour: Brand Ambassadors

Locations: Austin, TX; Brooklyn, NY; Chicago, IL; Cleveland, OH; Dallas, TX; Denver, CO; Houston, TX; Los Angeles, CA; Tampa, FL; Philadelphia, PA;  New York, NY; Minneapolis, MN; Milwaukee, WI; St. Louis, MO; Newark, NJ; Miami, FL; Orlando, FL; Park City, UT, Phoenix, AZ; Tempe, AZ;  ; New Orleans, LA

Attack! helped execute a coast-to-coast, major multi-market tour to celebrate Pepsi Throwback being permanently added to the Pepsi portfolio. Energetic brand ambassadors exuding an old-school vibe evoked nostalgia and excitement in consumers around the nation by distributing samples of Pepsi Throwback and branded koozies. The teams encouraged participation and managed crowds around 80’s style arcade gaming stations while directing audiences to the Pepsi Facebook page to learn more about the tour.

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Costumed Characters: Planters Naturally Remarkable Tour

Locations: Los Angeles, CA; Nashville, TN; Louisville, KY; Chicago, IL; New York City, NY;  Tarrytown, NY; Clifton Park, NY; Latham, NY; Stanhope, NJ; Newton, NJ;  Washington, DC; Milwaukee, WI; Boston, MA; Columbus, OH; Pittsburgh, PA; Omaha, NE; Suffolk, VA; Chicago, IL; Houston, TX; East Hanover, NJ; New Orleans, LA; Fayetteville, AR; Chicago, IL, Little Rock, AR; Ft. Smith, AR

Planters enlisted in Attack! brand ambassadors to spread the brand’s mission of providing smart snacking options through a multi-market tour of the nation.

The Naturally Remarkable Tour featured an array of consumer events from large scale activations to grassroots community events and everything in between. Attack! brand ambassadors and costumed characters created memorable brand experiences through positive consumer engagement at every touch-point. The teams distributed warmed samples of new Planters products and manned gaming stations while directing audiences to the Planters Facebook page to learn more about the tour. Naturally, most event attendees could not resist a photo opportunity with the iconic Mr. Peanut!

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Brand Ambassadors: Pea Pod Stop & Shop

Location: New York, New York

Attack! Brand Ambassadors were in the gift-giving mood on the busy streets of Manhattan, New York to promote the Pea Pod Stop & Shop.  Street teams handed out complimentary water bottles, pens and various branded paraphernalia to promote the new online and grocery shopping service.  Brand ambassadors answered any questions the interested passersby had and got some happy snaps of the New Yorkers decked out with their new swag.

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Beverage Sampling: Coffee Bean and Tea Leaf Demonstrations

Locations: Los Angeles, CA

Enthusiastic brand ambassadors headed to cities near Los Angeles to help promote the latest Coffee Bean Tea Leaf (CBTL) instant coffee maker. Labor staff helped set up demonstration booths at busy shopping plazas and events. Friendly brand ambassadors invited guests to try CBTL flavored teas and coffees. Teams distributed free beverage samples and demonstrated machine mechanics to all  interested passers.

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In-Store Sampling: Holistic Select

Locations: Saskatoon, SK; Brooklin, ONT; Victoria, BC; Oakville, ONT; Orleans, ONT; Toronto, ONT; Hamilton, ONT; Regina, SK; London, ONT; Mississaugua, ON

Attack! pet-friendly brand ambassadors headed out to local pet stores throughout Canada to help promote Holistic Select pet food. Energetic in-store demonstrators distributed Holistic Select coupons and brochures to interested pet parents and owners. Brand ambassadors engaged in conversation with shoppers, presenting key product points and answering pet care questions. Owners who were looking to shop for pets with special dietary needs were encouraged to try out Holistic Select, a natural pet food alternative.

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Black Friday Street Teams: Carolina West Wireless Flyering

Location: Taylorsville, NC; Wilkes, NC; Lenoir, NC; Hickory, NC

To give shoppers a little extra energy on Black Friday, Attack! brand ambassadors visited local shopping centers to pass out treats and promote Carolina West Wireless (CWW) services. Street teams handed out cups of warm hot cocoa and donuts to early shoppers. Brand ambassadors on segways distributed informational flyers and postcards to interested passers. Street teams also headed to the parade in Taylorsville, NC to spread the word about CWW and distribute hot chocolate and coffee to attendees.

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Shopping Mall Sampling: L’Occitane San Francisco Brand Ambassadors

Locations: San Francisco, CA

Energetic Attack! brand ambassadors headed to the Westfield Mall located in downtown San Francisco to help promote the L’Occitane Natural Skincare line. Dressed in matching yellow shirts, friendly brand ambassadors distributed promotional samples and interacted with interested shoppers.  Promotional staff encouraged consumers to visit the mall’s L’Occitane store for a special celebrity guest appearance and to check out the newest skincare line available.

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Event Marketing: Degree Live Nation Sampling

Locations: Tampa, FL; Dallas, TX; Charlotte, NC; Atlanta, GA; Virginia Beach, VA; Indianapolis, IN

Attack! nightlife brand ambassadors headed to various Live Nation concerts and events to help promote Degree’s latest products.  Stationed at busy concert entrances and exits, promotional brand ambassadors interacted with event attendees and distributed free samples of Degree products. Energetic promotional street teams visited Live Nation concerts which included performances by John Mayer, Kings of Leon, Brad Paisley, Toby Keith, Jonas Brothers, Sugarland, Rascal Flats, Tom Petty and Maroon 5.

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